Survey: TV Stations Installing Senior Execs for Web Management

TV stations have been behind the curve to leverage the local Web, but top station groups now routinely have dedicated new media executives, often with the rank of vice president or higher, according to a new survey by TV Newsday. The executives, many of whom in place for less than three years, oversee local Web sites and manage mobile and digital initiatives, such as iPhone interfaces.

Results have been promising. LIN Broadcasting, for instance, says that digital revenues now account for LIN’s gross revenue, up from 5 percent in early 2008.

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