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Monthly Archives: May 2009

Home 2009 May

Is the Sales Approach Part of Yellow Pages’ Woes?

  • May 12, 2009
  • Michael Taylor

As the Kelsey Group has been studying the sales approach in the local media space, what has struck me is the lack of innovation on the part of the Yellow Pages. In the past, the Yellow Pages sales force has…

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Everyzing Lands NBC as Strategic Investor

  • May 11, 2009
  • BIA Advisory Group

Everyzing, a video search company we've written about a few times, today announced a partnership with NBC Universal, and an $8.25 million C round led by NBC's Peacock Equity. The most notable part of the deal is that Everyzing will…

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TargetSpot Focuses on Online Radio Ads, Preps for Google’s (Re)Entry

  • May 11, 2009
  • Peter Krasilovsky

Radio stations have only marginally leveraged the Web, generally via streaming news and music. Very little unique advertising has been sold. Aiming to fix that is TargetSpot, a two-year-old company that is working with 70 station groups to produce and…

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YellowSpaces: New IYP Focuses on Mobile-Centric Features

  • May 11, 2009
  • Peter Krasilovsky

YellowSpaces, a start-up launched by New York entrepreneur Constantin Manta, hopes to differentiate itself from a glut of Internet Yellow Pages and local search applications by keeping things clean, better engaging users, and better integrating mobile channels. The service has…

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TKG Data and Analysis: A Weekly Recap

  • May 11, 2009
  • BIA Advisory Group

Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. Digital Hollywood: Dumbing Down the Marketing Mix  I’m just returning from the Digital Hollywood conference in Santa Monica where…

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Digital Hollywood: Dumbing Down the Marketing Mix

  • May 8, 2009
  • BIA Advisory Group

I’m just returning from the Digital Hollywood conference in Santa Monica where I moderated a session on online and mobile marketing analytics (fun stuff). The good news is that there was lots of excitement at the show surrounding evolving user…

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Dotmenu CEO Frank Blot: Converting College Diners Into Lifetime Customers

  • May 8, 2009
  • Peter Krasilovsky

Acquiring customers at an early age and getting them to use your services or products through their various life stages has been an appealing strategy for everything from autos to cigarettes to newspapers. Can it apply to online food ordering…

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Different Views on the Yellow Pages Market

  • May 7, 2009
  • BIA Advisory Group

A couple of industry forecasts have been floating around lately. One that was working its way across the wires today got my attention. It suggests that the U.S. Yellow Pages market will contract by a mere 0.5 percent in 2009. This figure…

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Interactive Media Necessity, Not an Option

  • May 7, 2009
  • John Kelsey

Don't take The Kelsey Group's word for the fact that more marketers are switching some of their advertising dollars into the Internet. Here's what eMarketer wrote a week ago. "In the wake of the global economic downturn, marketers worldwide are…

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YPG Shows Modest Q1 YP Growth; RHD Declines Continue

  • May 7, 2009
  • BIA Advisory Group

Canada's Yellow Pages Group reported fairly positive Q1 results today. From the earnings release: “For the first quarter, Adjusted Revenues in Directories increased by 4.7 percent to $354 million and Adjusted EBITDA grew 3.2 percent to $209.8 million. Excluding the…

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Reform in Health Insurance for SMBs

  • May 6, 2009
  • Steve Marshall

Good news on structural assistance for small business -- two days in a row? Can this be? Yesterday, I reported on the possible thawing in the secondary market for a popular type of SBA loans to SMBs. Today, the news,…

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Signs of Thaw in Small-Business Credit?

  • May 5, 2009
  • Steve Marshall

Small business has suffered at least as much as large business in the great credit crunch. Recently, however, there are signs of improvement specifically in the credit market for small business, as reported in today’s Wall Street Journal. In the…

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Jivox Lauches Video Ad Management Tool for Publishers

  • May 5, 2009
  • BIA Advisory Group

Jivox announced today that it will launch a new "publisher portal" that lets its publisher partners build a branded dashboard for launching and managing locally targeted video ad campaigns. From the release: The Jivox Publisher Portal enables publishers' sales and…

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TKG Data and Analysis: A Weekly Recap

  • May 4, 2009
  • BIA Advisory Group

Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. IPhone Runs Away With JD Power Consumer Satisfaction Award The iPhone took top honors in JD Power's influential consumer…

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Google Goes Low Tech for Landscaping; Hires Goats

  • May 1, 2009
  • BIA Advisory Group

Yes, Goats. From the Friday humor department, Google has decided to replace the hired lawn mowing at it's Mountain View Campus with goats. It will rent a herd of 200 goats from a company called California Herding (yes a company…

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