Alcatel-Lucent and Placecast Team Up on LBS

1020 Placecast announced a deal today that will marry its location-based ad delivery engine to Alcatel-Lucent's "geo-fencing" technology. As we've written, Placecast delivers ads based on location and a number of other "vectors" that are closely tied to that location…

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New Developments in Ad Analytics

A recent article in The Wall Street Journal, “Marketing Tools Stretch Ad Dollars,” exemplifies our thinking about the evolution of the ad market. The article details how Chrysler Corp. uses fresh data on the performance of its TV commercials to…

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Yell Launches U.K. SEM Product

The U.K. directory publisher Yell unveiled its SEM offering today, which features an alliance with Google to become an AdWords reseller. The service offering will include the creation of SEO-friendly landing pages as well as Google AdWords. From the press release: Yell…

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