We’ll be speaking on a webinar at 12 EST today run by local search marketing firm OrangeSoda. The subject will be local search for national brands — an area where there is lots of confusion and room for improvement. You can register to listen here.
Local Search for National Brands
Your customers may be closer to home than you think. With the economy in the dumps, leading national brands are leveraging local search to drive customers into stores. How effective is your strategy? Local search is distinctly different than search optimization or wider paid search campaigns. We’ll teach you the strategies driving results in local search. Here’s your chance to get answers to basic and advanced questions.
How to measure local campaign effectiveness, demonstrate clear results and hold your vendors/search teams accountable.
What local search marketing is — and is not.
What the opportunity is for your brand — customer acquisition, retention, local store profile integrity.
How to satisfy customers instantly by converging Web and physical locations (local pickup, etc.).
Michael Boland, Senior Analyst, The Kelsey Group
Alex McArthur, VP Search, OrangeSoda
David Mihm, COO, GetListed.org (www.getlisted.org)