I'm a few days late to this, but there has been a lot of conversation this week on not only Super Bowl ads but also the integration of mobile campaigns. Frankly, there weren't nearly as many mobile calls to action…
Scott Moore, who is back at Microsoft as GM and executive producer of the U.S. content business after four years at Yahoo, told paidContent he had been hoping to launch an ad-supported local news/info service. Apparently, Microsoft seemed like a safer…
The old maxim says that when new cars are down, used cars are up. And when house sales are down, apartments are up. We’ve heard from some publishers that they are seeing more apartment advertising. But prices have been hurt by…
Following the recent post about Kelsey Group appearances in SES conference videos, the latest one has been released. Jared Simon, TurnHere VP of corporate finance and business development, gives a quick interview on the way into our SES Chicago session…
Google today announced the launch of its mobile social networking tool Latitude. This will be a component of Google Maps for Mobile and will work within native mapping applications of BlackBerrys, Symbian and Windows Mobile based devices (iPhone coming soon).…
Online video ad network Jivox today extended its ability to reach advertisers by launching an affiliate publisher program. This will give Web publishers a white-labeled version of its platform to offer their advertisers, including video ad creation and distribution. According…
NearbyNow helps mall retailers attract ready-to-buy shoppers by providing inventory information online and on mobile devices. It powers the Web sites of mall partners such as Westfield shopping centers and also has an SMS service that shoppers use on site…
Here is a recap of posts from last week, in case you missed any. Click below to read each post in full. OpenTable Files for $40 Million Public Offering OpenTable, the online restaurant reservation service, has filed an S1 with the…
Last week the Albany, New York, Common Council passed a law that restricts the delivery of telephone directories to homes and businesses. Among the provisions of the ordinance is a requirement that any phone book delivered to a home must land within 10…