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Jivox Launches ‘Video Engagement Scores’

Operating on the assumption that most small businesses are either too impatient or don't have the expertise to understand usage reports, Jivox has launched “Video Engagement Scores.” The scores provide SMBs with feedback on a 0-100 basis, complete with red,…

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Zagat Dives Into Local Health-Care Ratings With WellPoint/Anthem

Zagat, which publishes consumer reviews and guides for restaurants, nightlife, hotels and attractions, has licensed out its name and reviewer system to WellPoint. The health-care insurer will publish Zagat-branded health reviews for its WellPoint and Anthem Blue Cross customers, reports…

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Collateral Damage

Today's Wall Street Journal has an article titled, "Hotels Say, We're Businesses, Too." The article points out that "under the rules of the Government's Troubled Asset Relief Program companies are required to adopt policies on spending, private jets, events and…

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BIA/Kelsey Commentary: Fratrik on Google’s Departure From Radio

BIA, which is Kelsey’s parent company, works closely with radio station groups and other traditional media players in finance, operations and strategy. Mark Fratrik has been watching Google's efforts in radio sales (“Google Audio Ads”) from the inside. In the aftermath of…

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CV’s HomeGain Signs With The Washington Post (too)

Yesterday, Trulia announced it was replacing Classified Ventures’ HomeFinder.com as the real estate search provider on WashingtonPost.com. Today, the paper seems to have reaffirmed its ties to CV via a new deal with CV’s HomeGain. The deal with HomeGain provides paid…

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Google Pushes Further Into Mobile Web

Google announced earlier this week that it will offer a search box to mobile Web publishers to plant on their sites and share revenues from search results. This will be an extension of the existing AdSense for Mobile program. Overall,…

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Come to Marketplaces 2009 (March 16-18 in LA)

Hmmmm … Save money and schedule meetings with 10 or 100s of interactive local companies in one place ... meet a lot of new ones. Learn from the industry’s top speakers … get some cutting-edge research from Kelsey. “Go home…

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Real Estate Coup: The Post Quits CV’s HomeFinder for Trulia

The Washington Post is switching its local real estate search from Classified Ventures’ HomeFinder.com to Trulia. The switch takes place in April, and is being announced just after CV's introduction of the HomeFinder brand, which replaces the HomeScape brand. The…

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Largest MLS Launches Consumer-Facing Real Estate Portal

Multiple Listing Services are generally seen as technologically backward sites restricted to Realtors. But this may change, if a new consumer-facing model takes off. Specifically, Local Matters, the social media vendor launched by MapQuest founder Perry Evans, has teamed with…

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ITV Lives! Gray TV Stations Set for ‘Clickable TV’

Interactive television once vied with the Internet (and dedicated online services) as the best conduit for interactive content. That fell by the wayside in the mid-1990s. Today, ITV solutions are largely limited to simpler Internet-like apps like photo collections, Yellow…

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The Rallying Cry at Online Marketing Summit

At ClickZ's Online Marketing Summit in San Diego today, organizer Aaron Kahlow provided some thoughtful perspective on what's happening with marketing. Right now, marketers are at the changing intersection of human behavior, economic conditions and the media landscape, said Kahlow.…

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