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Local Motion at SES Chicago

During a session I ran today on local search marketing at SES Chicago, Atif Rafiq, Yahoo Local’s director of strategy and business development, presented comScore data showing that local queries grew 76 percent in February (year over year). After going…

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Playboy Goes Local via BlackBook

Huffington Post started it, with a local site in Chicago, with promises of many more. Now Playboy is jumping into the local game as well. The news was buried in this week’s news that Christie Hefner was resigning as CEO.…

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New Health and Wellness Site Targets Women 30+

Spas and salon advertisers are a huge focus for local sites. They’re a Top 4 selection for Citysearch, and also rank highly on Yelp and other sites. Now they are being specifically targeted by InnerRewards, a new health and wellness vertical…

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Yelp Day, We Hardly Knew Ye

After I posted about San Francisco "Yelp Day" earlier in the week, I was alerted to the fact that it actually never happened: It was canceled at the last minute by Mayor Gavin Newsom. An interesting turn of events. SFGate…

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Brownbook: Free Wiki-Based Directory Counts on Upsells

We keep going back to Clayton Christensen and his disruptive technology timeline ... and we really don’t see that anything in the local space truly qualifies as the disruptor (although Google is worth pondering). Still, they keep coming. The latest…

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Happy Yelp Day (in S.F.)

Today is Yelp Day in San Francisco, by order of Mayor Gavin Newsom. If memory serves me correctly, this is the second annual Yelp Day. It's a nice PR boost for Yelp. For the city, it's probably a way to…

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Oodle Signs Facebook; Bets on Social Infused Classifieds

Facebook will give up preliminary efforts to build its own classified service and will have classifieds powered by Oodle’s network instead. The effort, announced in Oodle's blog, will launch by Q1 2009. With the signing, Facebook joins MySpace, Wal-Mart, Media…

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