As expected, iPhones can now be purchased at 2,500 Wal-Mart locations throughout the U.S. This won’t come with Wal-Mart’s signature markdown, as speculated. The 8 gigabyte model will sell for $197 — only $2 less than those sold at Apple and AT&T stores.
But this will be more about accessibility and sales reach than price. It should accelerate the iPhone’s march to mainstream penetration. Wal-Mart meanwhile hopes to benefit from drawing more (and different) customers into its stores. See a video report at ABCnews.com.