Local online video ad provider Jivox strengthened its ability to reach small-business video advertisers today by partnering with Examiner.com. The online news network will offer Jivox’s self-serve online video creation tool to its advertisers on a white-label basis.
Jivox has been one of the online video success stories in building out a network of 600 local TV, radio station and newspaper sites that collectively reach 60 million monthly uniques. This network already included Examiner.com’s properties, so today’s deal extends the relationship to more of a sales channel partnership.
In other words, it connects Jivox with Examiner’s base of direct advertisers, while Examiner.com gets a branded video service to offer those advertisers. Examiner also gets additional distribution by being able to run these videos on its own properties as well as on Jivox’s network.
Most of all, for Examiner this provides a more attractive ad bundle for advertisers. This applies to existing advertisers and new advertisers, which video will attract. As part of the deal, Jivox will manage customer service, reporting and Web distribution for Examiner.com advertisers.