Two news items caught my eye today as they relate to our ongoing coverage of interactive product placement in various entertainment media. First, Sony has announced a deal that will bring in-game ads to PlayStation 3 games. It will work…
Microsoft today expanded Search & Give, a program that rewards searches in the form of money sent to a preferred charity. After a user signs up for the program, a penny is donated for every search to a choice of…
Walmart.com is a national site without local pretensions. And the company’s stores themselves don’t really have much “community” about them. They generally don’t have bulletin boards or other things to bring the community together. But the giant retailer is now…
If Internet Yellow Pages can work together with search engines, it will be a major impetus to the growth in local online video advertising, contends Robyn Rose, VP of marketing for Superpages.com. Superpages has been an early mover with online…
The folks at Common Craft have put together another video with their signature elementary style. This one explains the underlying benefits of social media marketing for SMBs in an abstract but informative way (see previous post on their social bookmarking video).…
Pegasus News, the hyperlocal site in Dallas owned by Fisher Communications, is a state-of-the-art site with local reporters and bloggers, lots of user-generated content and a full roster of other Web 2.0 capabilities. So what’s most important for driving traffic?…
Here are last week’s highlights from the TKG blog, in case you missed any posts. Click below to read each post in full. Curley on HyperLocal, The Washington Post and the New Vegas Venture Some industry bloggers like to throw…
This morning Idearc Media announced Scott Klein as its new CEO, replacing interim CEO Frank Gatto, who returns to his former role as executive vice president of operations. Klein comes from a technology and consumer-product background, and is currently an operating…
AgendiZe's new Contact Widgets are now live across all listings in Yellowpages.ca. We wrote about them previously, prior to the official release. Below is an update with added info and screenshots. Local search software developer AgendiZe has announced an expanded partnership…