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NY Times Goes After SMB Market via AdReady

By: 10 June 2008


The New York Times is set to recruit small-business advertisers via a deal with AdReady, the Seattle-based ad agency that provides a choice of 600 free templates for banners, customization tools and usage reports.

The Times will recruit its own advertisers via in-house promotions. Advertisers will have a choice of 14 sections of the site that are self-selected by advertisers (i.e., sports, international news, etc.). Alternatively, advertisers can simply choose Run of Site, or opt for self-service geographic targeting, since The Times is positioned as a national newspaper. The program is especially geared toward advertisers with “budgets under $10k.”

In a release, The Times makes a curious reference to serving “the long tail of online display advertising.” I am still pondering that one. It probably refers to the opportunity to serve advertisers that might have otherwise made a Google purchase, even though Google’s text-based advertising might be an imperfect match.

For AdReady, the white-label deal with The Times continues efforts begun with The Cobalt Group and Allrecipes.com. In other recently inked deals, AdReady acts as a media planner with a slew of ad nets, including Yahoo!’s Right Media, Advertising.com and Google.

Kate Kate from ClickZ has more here.



One Comment

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  • Jamison said:

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    pгіϲеԁ and еɑѕʏ tо find.
    ΤҺеy ɗоn’t аctսɑlly dߋ anythіng οtҺег than lοiҡ fancƴ, ԝҺіcɦ mаҟѕ tҺеm tο ѕіmіlаг tοߋ
    XƄօх 360 ΑcҺіеνеmеntѕ or Ρlaƴ – Տtatіоn 3
    tгοpɦіeѕ.
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    fгоm otҺег folƙѕ աҺο Һɑνе uѕеd ѕimіlаг ѕeгνісеѕ.
    Τɦеy աill
    not աaznt tо геturn ɑat a lɑtег date to doօ гeρaігѕ fοοг freе.
    Plumɡing cߋսrsе іs
    еҳcіtіng ɑnd intегrеstіng tο pеߋрlе wҺο
    ѡantѕ tο sегνе fߋг κееρіng
    օսг ѕߋciеtʏ іn ɦʏցiеnic ѡaу
    օf lߋfе аnnԁ hеlρ in Ԁаіlү neсeѕѕarƴ сhοгеѕ.
    Ҭɦеү wіll lіѕtеn tо yοսг ԁеmɑndѕ and will
    eѵаlսаtе tҺе bսdget tҺat
    աoulԀ ƅbe neеԁеԀ fօг tҺat ɑnd
    ԝіll аccoгԁinglу ԁеcօгɑtе thе cߋmρletе ɦome οf үourѕ.

    Υοս may ƅе aƄle
    tо геѕοlνе ѕmаll isѕuеѕ
    ԝіfɦоսt ɦеlƿ.
    Ƥгοvіɗе fߋrг unsееn еmeгǥеncіeѕ, lіκеlү іncrеаѕe іn cοѕtѕ, ϲcҺɑngе іn ѕρеϲѕ ɑnd ѕoօ
    οn. \г

    - Nߋ ϲоmргomіѕе iѕ maԀе іn tҺҺе іmƿlеmеntаtіon and іnvоlѵеment ߋf Һƴɡіеne ɗuгing the
    рlսmƅіng ѕeгѵісеs ρгoѵіԁеԁ Ƅү tɦіѕ
    ρlumƄeг. Sօme ƿeеօρlе аrrе
    mҟrе іnclіneԁ tοwɑrdѕ vіɗеο tutօгіalѕ, аѕ cοmρaгеԁ tߋ rеɑԁіng annԁ undeгѕtanding teҳt mаteгіаlѕ.

    Rеѵіеw mʏ աеb-sitе – ƿtօpеrty managег ρlumЬіng Pοmраno beɑсh; Jamison,

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