Idearc Gets Boost From Q1 Results

At this writing, Idearc Media's stock was trading higher (up about 28 percent at noon Eastern) after an earnings announcement that shows the company has managed its costs well enough to grow EBITDA, while its revenues continued to slide. Here…

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DDL ’08: The Recap

Thanks to all who attended and participated in last week's Drilling Down on Local conference in Seattle. The show was a large success. Here is a recap of coverage from the TKG blog in case you missed any posts. You…

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New Look, New Campaign From Yellowbook

Yellowbook has unveiled a new television ad campaign, replacing the kinda cheesy Kung Fu ads (sorry, David Carradine, you did what you could) with a much slicker campaign that focuses on promoting use of Yellowbook's online directory (which is also sporting…

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A Primer for Selling to SMBs

Speaking this afternoon at at The Kelsey Group's Drilling Down on Local conference in Seattle, Kurt Weinsheimer, GM for Local Marketing Services at Spot Runner, offered a simple set of rules for effectively selling to small businesses.  Target the right customers. …

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