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SmallTown Offers ‘WebCards’ Via Google Gadget Ads, Others

SmallTown, the Bay Area hyperlocal company, is changing its core focus and will concentrate mostly on getting wider distribution of its WebCards microsites for small businesses. While the nine-person company will continue to maintain its hyperlocal sites, which are now…

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Truvo Goes Mobile in Belgium

European Directory Publisher Truvo (formerly World Directories) has extended its mobile search product to the Belgian market. The product utilizes mobilePeople's Java-based Liquid Maps platform, which powers several mobile search platforms being rolled out by directory publishers in Europe. The…

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Yell Launches Media Portal

U.K. directory publisher Yell has launched a new Web site designed to help agencies and media buyers evaluate its multichannel products. Yell additionally has dedicated a team of specialists to work directly with agencies. Large accounts are widely viewed as a channeling…

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AdBrite Teams Up With Live Nation

Ad network AdBrite has announced it will power a new ad management dashboard for concert promoter Live Nation. The eFan Finder application is an extension of the existing relationship between the companies that placed geotargeted event ads throughout AdBrite's network…

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AgendiZe Powers Local Video

AgendiZe announced today from the EADP conference in Spain that it will partner with Videoagency to power its video ads with call to action features. This brings AgendiZe's signature click-to-call and save and share features (profiled in a past post)…

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RHD Gets Bump From 1Q Results

Like Idearc Media earlier this week, R.H. Donnelley received a boost in its share price today after unveiling first-quarter results that showed market conditions are about as bad as expected, but not any worse. The company also unveiled a refinancing plan that…

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Palore Releases Local Data

During DDL last week, I was able to finally meet Palore CEO Hanan Lifshitz. We profiled Palore a year ago, when it was a browser overlay that enhanced search engine results with personalized icon-based notifications of business attributes (pet friendly,…

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Evans on Verticals and Yellow Pages

Perry Evans has a great post today on the opportunity and threat Yellow Pages publishers face from the verticalization of local search. We thank him for acknowledging TKG's role in highlighting the emergence of vertical search at our Drilling Down on…

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You Ain’t Seen Nothin’ Yet

The final day of The Kelsey Group's Drilling Down on Local conference featured a keynote by Merrill Brown of MMB Media. Brown is an industry guru with a history of developing groundbreaking media strategies and operations. Among other things, he…

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Selling SEM to SMBs: Service Must Come With Sale

Elizabeth Gage of PCM International posted a well thought out blog on the challenges small and medium-sized businesses face when purchasing search engine marketing campaigns, either on their own or through Yellow Page publishers. After reading her thoughts on the…

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Spot Runner Raises $51 million

Online video production company Spot Runner announced today that it has received $51 million from Legg Mason, Daily Mail and General Trust (DMGT), Grupo Televisa, and Groupe Arnault/LVMH. The company will use the funding to continue growing its capacity to…

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Drilling Down on Local ’08: AOL Reinvests in Local

AOL may have trouble on several fronts, but it still gets millions of users and it intends to fully leverage them at the local level, per Chris Spanos, Director of Search Verticals, who was speaking at Kelsey Seattle. “Given its…

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(Most of) Admission Corp. Sold to Cobalt Group

Admission Corp. has sold its Spotlight Ads division to Cobalt Group, which provides services to over 40 percent of U.S. auto dealers. The company retains control over its intellectual property and Marketplaces businesses, which account for a small piece of…

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