BuzzLogic Makes Acquisition

BuzzLogic has been generating some attention for its buzz tracking technology that pinpoints where conversations are happening throughout the blogosphere on certain topics. As we've written, this can be an attractive tool for PR professionals or online marketers to home…

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Stubbs Departs Yellowpages.com

Charles Stubbs has left his position as president of Yellowpages.com (a unit of AT&T) to become CEO of Atlanta-based Primedia, which publishes a variety of print and online vertical consumer guides, including Apartment Guide and New Home Guide, ApartmentGuide.com, NewHomeGuide.com…

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Positive Evidence for Yellow Pages PR

The communications plan outlined by Neg Norton at the YPA convention last week is already paying dividends. Like most people in our industry, I have a Google Alert for the term “Yellow Pages.” The April 16 summary edition is shown…

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Schibsted’s March to 60% Digital Revs

I am always leery of reports that point to a “Scandinavian miracle” (or a “Massachusetts miracle” or what have you). But a December 2007 NAA Growing Audience report has some valuable details about how Schibsted Media, the Scandinavian publishing giant…

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Google Pushes Further Into TV

Google has been quietly testing TV ads over the past few months through its AdWords SEM platform. Basically this involves the ability for advertisers to upload an existing video ad and specify target audiences and ad budget, which is then…

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New Tools, New World

Earlier this week, my colleague Charles Laughlin posted an entry about the beginning of the YPA annual conference titled "YP Industry Pledges Counteroffensive." That headline pretty much captures what was an upbeat event that attracted 600 attendees. As YPA President…

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