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The U.S. independent publisher White Directory has added two new members to its sales leadership team. Kevin Pavelski, vice president of digital expansion, and Pat Balles, vice president of global markets. From the press release:


“Pavelski comes to White Directory from Wisconsin, where he worked with AT&T for the past 13 years. He brings with him a wide array of Sales and Management experience, most recently serving as General Manager for AT&T. As VP of Digital Expansion, he will focus on the continued evolution and penetration of White Directory’s print and digital product lines.

“Balles is also from Wisconsin and spent the last five years with TMP Directional Marketing as Vice President and General Manager. Prior to that position, he worked for SBC/Ameritech for 14 years, holding various Sales and Management positions. In his new role as VP of Global Markets, Balles will focus on the development of new markets and sales channels, as well as market segmentation and new product integration.”

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