Interinfo Yellow Pages Holdings Sold

Norwegian-owned Interinfo was purchased by BaltCap, the leading private equity investor in the Baltic states. Interinfo represented the last directory holding of Texas Pacific Group, previous owners of Norway’s Findexa, now owned by Eniro. Terms of the deal were not…

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More Yellow Bashing

When I read the article in The Boston Globe today that yet again chronicles the woes of big city Yellow Pages directories (full disclosure alert: I was interviewed for the Boston Globe article but not quoted), several thoughts came to…

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Cox, Yellow Book Join Forces

U.S. independent publisher Yellow Book announced a distribution and co-branding deal with Cox Communications in which Yellow Book directories in key Cox markets will carry Cox branding and information on Cox products and services in the front of book. The deal currently…

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Yellowpages.com, Microsoft Ink Multiyear Distribution Deal

Today Yellowpages.com, a subsidiary of AT&T, announced a multiyear distribution deal with Microsoft. In April, Yellowpages.com’s local listings and advertisers will begin appearing across Microsoft properties, including, MSN Yellowpages, MSN Search, Live Search and Maps. Financial terms of the transaction…

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Why We Removed CNBC Post

Since our founding, The Kelsey Group has been committed to delivering our unvarnished view of the dynamics of the ever changing and evolving local advertising market. We have been criticized by some in traditional media who suggested we have overstated…

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AOL Acquires Bebo

In an unexpected move, AOL has acquired social network Bebo for $850 million. A move into social networking is interesting for AOL given that portals have traditionally dropped the ball when it comes to social networks (albeit, mostly homegrown ones).…

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More Online Local Video: Jivox Launches

SMB-focused video ad platform Jivox launched today, along with a $2.7 million seed round led by Opus Capital. Jivox joins the hot local merchant video advertising space with a self-serve ad creation and placement engine for SMBs. This includes ad…

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Yell Launches U.K. Syndication Product

U.K. directory publisher Yell has launched a new syndication product called netReach, which serves search contextually relevant results from Yell.com onto a network of syndication partners. The product is launching with a half-dozen partner sites, including the Manchester Evening News, Multimap…

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