Norwegian-owned Interinfo was purchased by BaltCap, the leading private equity investor in the Baltic states. Interinfo represented the last directory holding of Texas Pacific Group, previous owners of Norway’s Findexa, now owned by Eniro. Terms of the deal were not disclosed.
Interinfo’s Yellow Pages operating properties are located in Lithuania, Estonia and Latvia with an estimated annual turnover of 15.5 million euros in 2007.
According to Simonas Gustainis, partner of BaltCap: “The Interinfo group of companies has a strong position on the Baltic advertising markets, especially for local services. We look forward to working together with the strong management team to continuously improve the products and services of the Group. Interinfo with its highly trained sales team, comprehensive databases and strong brands will be in an excellent position to continue as the leading information provider in the Baltics.”
Peeter Saks, managing partner of BaltCap, went on to say, “We believe the advertising and information directories sector has a great growth potential in the Baltics and look forward to being a part of this via our investment in Interinfo.”
It is not clear if CEO Magnus Sonnorp will continue in his role with the company. Sonnorp became part of the management team when Findexa was acquired by Texas Pacific Group and later became group CEO of Interinfo.