TKG Data and Analysis: A Weekly Recap

Here is a recap of posts from the past week on the TKG blog, in case you missed any. Click below to read each post in full.

750 Newspapers Working With Google on Print Ads Program
Google’s Print Ads program, which sells contextual display space in print newspapers, is now working with 750 newspapers, according to Stephanie Davis, Print Ads head of publisher development. Davis was speaking on a panel at this week’s NAA Marketing conference in Orlando. (Read more…)

Automating Local Video: A Conversation With TurnHere
Earlier this week, I had the chance to meet with local video production house TurnHere and take a peek under the hood. The company is working on an advertiser facing production management platform that will help it scale up to increased business levels, which is already happening through Yellow Pages reselling efforts. (Read more…)

RHD Posts Ad Sales Gain, Gloomier Outlook for 2008, Winebaum Steps Down
I’ve taken a quick look at the R.H. Donnelley earnings release before the company’s much-anticipated earnings call this morning. Here are a few quick highlights: (Read more…)

Yelp Gets a Boost
Yelp! has announced that it got $15 million in a fourth round of funding led by DAG and existing investors. In its short history, Yelp has become something of a model for how to build a local review site and has become a clear favorite of the twenty- and thirty-something urban “foodie.” Its success has also spawned a number of similar models in Europe, such as Qype, Welovelocal and TouchLocal. (Read more…)

The Power of Public Relations for Yellow Pages
As I noted in a blog about The Kelsey Group’s Local Online Media event in London last week, analysts, speakers and the audience were positively upbeat about the Yellow Pages business. The feeling by all was that the stock market has overreacted to some negative information about Yellow Pages. This has been exacerbated by bloggers and journalists, most of whom spend all day at their computers or on their Blackberries and wouldn’t want to admit doing something as old school as looking up a business in the printed Yellow Pages. (Read more…)

Yahoo! Beefs Up Local Organic Results
Yahoo! announced that it will make a considerable change to its result pages, and the content it will allow Web sites to provide in organic listings. (Read more…)

NAA Coverage: Inside the Yahoo! Consortium With Lee’s Greg Schermer
The 19-company Yahoo! newspaper consortium is set to launch beta tests with two newspapers of Content Match, an AdSense-like product. The beta tests are expected to be followed by a launch throughout the entire consortium in September, according to Lee Enterprises VP of Interactive Media Greg Schermer. Schermer, a frequent spokesperson for the consortium, made his comments during a panel discussion at the NAA Marketing Convention. (Read more…)

YPA Data Show Stable Print, Growing IYP Usage
The Yellow Pages Association released new usage data showing that U.S. print directory usage was stable in 2007 at 13.4 billion print lookups, while online directory references climbed 15 percent, from 3.3 billion searches in 2006 to 3.8 billion in 2007. Combined, U.S. Yellow Pages usage was therefore 17.2 billion searches in 2007, a 3 percent increase. (Read more…)

Sensis Shows Signs of Print Turnaround
Sensis, Australia’s largest directory publisher, recently released first-half results from its 2007-2008 financial year (ending June 30), which show solid growth of its print products. White Pages in particular grew 9.9 percent in the first half, an improvement over its 8.1 percent growth a year earlier. Print Yellow Pages also showed a real turnaround, growing 0.2 percent, compared with a 2.5 percent decline a year before. (Read more…)

Citysearch Keeps Distribution Deals Rolling
A couple of weeks ago, Citysearch formed a distribution deal with AOL that pushed its content and ads throughout the AOL Local Network. As we wrote here, this had a close resemblance to the December deal the company formed with Local.com. The formula is: Citysearch gets extra distribution for its content and ads (a better value proposition for its advertisers), while the distribution partner gets extra content to boost its user experience (and a rev share). (Read more…)

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