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Website Pros is taking the name of, a company it merged with in late September 2007. Company officials say the name change will occur by mid-2008. They note that it reflects the company’s increasingly broad mission, and is easy to remember.

The small-business specialist, which was founded in 1995 and is publicly owned, provides a set of complete Web solutions, including leads — it bought a while back — SEO, Web sites and shopping carts. More than 4 million businesses have used its solutions, and more than 250,000 merchants currently have accounts.

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