“Free one touch directory assistance” from Google’s free directory assistance service, Goog-411, is being advertised in Office Depot’s newspaper circulars as a main feature on GE Dect 6.0 Digital Cordless Phones.
The ad copy spells it out:
1- Use the dedicated one touch button on your GE phone.
2- Search for a business by name or category.
3- Goog-411 connects your call FREE of charge.
What it looks like is the beginning of a new “bounty” relationship that could pay nice dividends for GE, while bringing increased visibility to Google’s DA effort. The last time we saw this tactic was with PC makers, which routinely won bounties from Internet service providers like AOL and Earthlink in the mid-1990s.