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TKG Data and Analysis: A Weekly Recap

In case you missed any posts this week, here are a few highlights. Click below to read each post in full. Competing for Attention in the Social Networking World Peter Krasilovsky's post this morning got me thinking about MySpace's future.…

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Video: Yellow Pages Falling Down

This morning, I ran across this video on Yahoo! video, submitted by the Bakersfield Californian, which shows thousands of AT&T Yellow Pages books set up like dominoes then tipped off for an underwhelmed audience. I'm not sure exactly what the…

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MySpace Ramping Up Small-Business Features

MySpace is moving beyond personal and band profiles, and in fact, already has 3 million businesses, according to coverage by PaidContent of comments by Fox President and COO Peter Chernin at a CitiGroup conference in Phoenix. Chernin said the business…

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The Battle for IYP Market Share

A year ago, my colleagues Neal Polachek and Charles Laughlin predicted that Internet Yellow Pages as a percentage of total U.S. Yellow Pages revenues would climb from about 6 percent in 2006 to 24 percent in 2011. While the base is higher in most…

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Zillow Part II: Setting Standards

Following up on the previous post, Zillow also announced today that it has gotten together with Yahoo! Real Estate, Trulia and a handful of others to establish a standard format for home listings. This is hoped to lower the barrier…

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Urban Mapping’s API Set Free

Urban Mapping, a very interesting company working on making mapping data more accurate, has released its API. This will essentially allow any local search site to better index local listings and improve its search functionality. As we've mentioned in the…

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Local.Com Gets More Social

  Following closely behind its integration of Citysearch content (including reviews) last month, Local.com announced today that it will integrate 2 million reviews from Yelp. This was made possible by Yelp's recent release of its API for local search sites…

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Microsoft Expected to Buy FAST for $1.2 Billion

FAST Search and Transfer, whose “enterprise search” makes every element of an organization searchable, is being sold to Microsoft for $1.2 billion after the Oslo-based company severely missed sales goals and was forced last year to lay off a large…

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Report: GeoSign Has Big Layoffs, Splits Into 2 Units

One of the quietest but apparently most successful producers in the local search space has been GeoSign, owned by webpreneur Tim Nye. The Canadian company has incubated TrueLocal, which aggregates local online databases, and is also invested in mobile directory…

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Yellow Weather

Witnessing the rain that has drenched the Bay Area over the past couple of weeks begs the rhetorical question -- what could be more local than weather? Now with reports surfacing that weather.com is up for sale, one wonders if…

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Kelsey Analysts Predict …

Earlier this month the Kelsey program directors -- Charles Laughlin, Matt Booth and Peter Krasilovsky -- offered up their predictions for 2008. These predictions present Kelsey clients a partial road map for navigating what could be a stressful and challenging 2008.…

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Word of Mouth Works

An interesting op-ed piece in The New York Times on Sunday looked at the importance of “word of mouth” in defining individuals' candidate preferences. The essence of the article was that voters are swayed much more by what an acquaintance…

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ReachLocal Gains AdWords Reseller Status

SEM reseller and campaign management firm ReachLocal today officially brought Google AdWords into its ad product toolbelt. This extends its offering to SMBs interested in search engine marketing or in cross-platform ad bundles. ReachLocal's online offerings to SMBs also include…

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BT to Pursue Ad-Supported DA Model

According to the Independent newspaper, British Telecom, apparently swayed by the rapid adoption of free directory assistance in the United States, plans to roll out an ad-supported DA service this year.  The decision seems to be driven by a belief that…

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Telmex to Spin Off Yellow Pages Unit

The Mexican telecommunications giant Telmex plans to spin off its Yellow Pages and international operations into a new holding company called Telmex Internacional.  "Telmex expects that the spin-off will become effective and further expects that the shares of Telmex Internacional will…

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The ‘Radical Change’ in Classifieds (per Oodle)

Local small-business advertising has been largely synonymous with Yellow Pages. But a compelling case for the rise of classified-and-vertical marketplaces is made by Oodle CEO Craig Donato. (It is a position that we obviously admire, having just launched our Marketplaces…

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