Yellow Pages Group Canada has signed an agreement with Copernic, owners of Mamma.com, to supply local Canadian advertiser listings to the mamma.com search engine. According to the press release from Copernic, “The agreement means local search queries will be served YellowPages.ca listings in premium positions clearly identified as local listings.”
Mamma.com is a well established search site that simultaneously searches a variety of engines, directories, and deep content sites. Adding local listings in premium positions is a departure from its current strategy that features site aggregators in many of its local search results.
With YellowPages.ca moving up to number 8 in the December 2007 Comscore rankings in Canada, this move is yet another traffic agreement that should continue to improve its position in overall traffic rankings.