Click-to-Call: A Case Study

MarketingSherpa has a case study of Jenny Craig's integration of click-to-call. Like many local service oriented businesses, the nationally oriented diet product powerhouse relies on phone calls to drive sales. This need applies differently in different categories, but many local…

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Newspaper News Bits

A few interesting developments have come out of the newspaper world over the past few weeks. As we reported last week, The Wall Street Journal offered the print paper and online access for free all day yesterday. The paper has…

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SME Advertising on Craigslist

ClickZ has an interesting article on the practice of advertising on Craigslist. Essentially this entails small businesses advertising products or services in the form of a Craigslist posting. I wrote about this for Search Engine Watch a few weeks ago.…

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