ILM:07 Coverage Roundup

Aside from our own play-by-play of last week's eventful ILM:07 show, here is a roundup of others' coverage: Marchex LocalPoint GigaOm Andrew Shotland's LocalSEOGuide (more posts here and here) Forbes NAA Digital Edge Blog  Sebastien Provencher's Praized (more posts here…

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Taking It Home: The Final Panel at ILM:07

The closing wrap-up panel at ILM:07 included two seasoned industry observers, a high-profile technology developer, and a principal from conference co-sponsor Search Engine Strategies. Under the encouragement of co-moderators Matt Booth and Neal Polachek, each panelist sought to summarize some of…

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Injecting Social Into Local Media

Two pioneers in the local social space discussed their leading-edge approaches in a panel at ILM:07 today. First up was Mike Orren, president of Pegasus News. Like so many companies in the local online space, Pegasus has not followed a…

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An Intuit-ive Approach to SMB Marketing

Allison Mnookin, VP of Intuit’s Small Business Division, gave a keynote address on Friday at The Kelsey Group’s ILM:07 conference that started with a recap of Intuit’s segmentation approach to the SMB market. (Kelsey conference regulars have heard an earlier…

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