I ran across the new (to me) site EcoMetro, which is attempting to build an advertising business around green. This from its Web site:

At the core of EcoMetro is the idea that many people want to buy green products and services, and we want to make it easier for them to do so by:

1. unbiased information on what green products and services are available;
2. a local directory with only green businesses that meet our detailed criteria;
3. connecting individuals through user profiles;
4. providing valuable coupons in the print books.

Our print EcoMetro guides provide great resources and several hundred coupons for products and services that have reduced environmental impacts.

The company has rolled out EcoMetro in the areas where there’s “low hanging fruit” Seattle, Portland, Tri-Cities and the East Bay (Berkeley, CA). It publishes its content in both print specialized directories and online at the site. As TKG has often written, SMBs are increasing their use of specialized print and online directories. It will be interesting to watch the progress of EcoMetro in the coming months.