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Early Stats From 'Jax Say Hello' Free DA Service

Are newspapers a good candidate to drive the free directory assistance  market? Say Hello leader Jim Geddes hopes so. His theory, which I have previously reported on, is that newspapers are ideally positioned to rule free DA. They have the…

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Early Stats From ‘Jax Say Hello’ Free DA Service

Are newspapers a good candidate to drive the free directory assistance  market? Say Hello leader Jim Geddes hopes so. His theory, which I have previously reported on, is that newspapers are ideally positioned to rule free DA. They have the…

Read more

Yellowpages.com Re-ups With Marchex

Marchex announced today that it has extended its relationship with AT&T's Yellowpages.com to provide its private-label SEM placement services. These services are resold by AT&T directory sales reps as YPClicks Search Engine Solutions, and the new agreement extends the relationship…

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Smalltown Gets a Little Bigger

Bay Area hyper-local site Smalltown announced today that it has acquired online community site Local2me for an undisclosed amount. The deal is hoped to bring Smalltown a registered base of Local2me users as well as its seven-year base of user-generated…

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A Good Online Sales Rep Is Hard to Find

The sales rep recruiting game has just gotten a bit more crowded and a lot more competitive. As we have discussed at our conferences and in recent Kelsey Advisories, with the influx of new online directory players such as Citysearch,…

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Google Earth, Now With Video

Google keeps finding new places for YouTube videos to live. After integrating video with AdSense earlier this week, it announced today that it will embed YouTube videos throughout Google Earth, where relevant. This means any video that is geotagged will…

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Survey: ‘Local Search’ Broader Than ‘Google’

A new survey of 2,000 consumers by Nielsen/Netratings for WebVisible found that 86 percent of those surveyed used the Internet to find a local business from which to shop, a dramatic rise from a similar survey from last year where…

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CanWest Goes All In With PPC YP Model

Earlier today I spoke with Gary Campbell, who runs the new directory operation within CanWest MediaWorks, the Canadian media powerhouse. CanWest just finished distributing its inaugural GoLocal directory in the national capital, Ottawa. What makes the product unique is that…

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U.S. Associations Move Toward Merger

According to an article appearing in this month's Association of Directory Marketing Flash newsletter, the three major U.S. directory industry trade associations are moving in the direction of a merger. In August, the ADM board hired a consultant, Charles Rumbarger,…

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'CMR Gateway' Places National Ads in Indie YPs

National advertising dollars remain mostly elusive for independent Yellow Pages publishers. They get just 5 percent of total revenues from national, as opposed to 14 percent for incumbent publishers. But working to change the situation is the CMR Gateway, an…

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‘CMR Gateway’ Places National Ads in Indie YPs

National advertising dollars remain mostly elusive for independent Yellow Pages publishers. They get just 5 percent of total revenues from national, as opposed to 14 percent for incumbent publishers. But working to change the situation is the CMR Gateway, an…

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LiveDeal Joins Online Video Movement

Classified aggregator and newly vaunted IYP destination LiveDeal announced today that it will integrate video content to its listings. Specifically, this will allow individual sellers and businesses to upload videos to enhance their classifieds or directory listings. This follows the…

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BigTribe's Cool App: Mapping POI Right Into Banners

I’m not as big on the impact of maps on the local eco-sphere as some others. But here’s something that really knocks me out: a banner tool by BigTribe that lets advertisers post a map of local points of origination…

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City Tools: Creating Classified Verticals on the Fly

Crawling and aggregating classifieds on nearby Web sites a la Oodle is one thing. But why can’t local Web sites create verticals on the fly? And in this homogenized era, why can’t they carve out a unique identity for themselves,…

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Google Brings Video to AdSense

Google announced today that it will allow the publishers in its AdSense network to have YouTube videos planted on their sites, while sharing revenues for related advertisements (this has been a closed pilot program since May and is now available…

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YPG Ramps Up Relationship With Google

Canada's Yellow Pages Group announced this morning that it will expand its relationship with Google to become the first Canadian-based reseller of Google AdWords. This is a significant escalation of YPG's relationship with Google, which basically involved sharing content with…

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