Yellowpages.com Re-ups With Marchex

Marchex announced today that it has extended its relationship with AT&T's Yellowpages.com to provide its private-label SEM placement services. These services are resold by AT&T directory sales reps as YPClicks Search Engine Solutions, and the new agreement extends the relationship…

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Smalltown Gets a Little Bigger

Bay Area hyper-local site Smalltown announced today that it has acquired online community site Local2me for an undisclosed amount. The deal is hoped to bring Smalltown a registered base of Local2me users as well as its seven-year base of user-generated…

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Google Earth, Now With Video

Google keeps finding new places for YouTube videos to live. After integrating video with AdSense earlier this week, it announced today that it will embed YouTube videos throughout Google Earth, where relevant. This means any video that is geotagged will…

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CanWest Goes All In With PPC YP Model

Earlier today I spoke with Gary Campbell, who runs the new directory operation within CanWest MediaWorks, the Canadian media powerhouse. CanWest just finished distributing its inaugural GoLocal directory in the national capital, Ottawa. What makes the product unique is that…

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U.S. Associations Move Toward Merger

According to an article appearing in this month's Association of Directory Marketing Flash newsletter, the three major U.S. directory industry trade associations are moving in the direction of a merger. In August, the ADM board hired a consultant, Charles Rumbarger,…

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LiveDeal Joins Online Video Movement

Classified aggregator and newly vaunted IYP destination LiveDeal announced today that it will integrate video content to its listings. Specifically, this will allow individual sellers and businesses to upload videos to enhance their classifieds or directory listings. This follows the…

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Google Brings Video to AdSense

Google announced today that it will allow the publishers in its AdSense network to have YouTube videos planted on their sites, while sharing revenues for related advertisements (this has been a closed pilot program since May and is now available…

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YPG Ramps Up Relationship With Google

Canada's Yellow Pages Group announced this morning that it will expand its relationship with Google to become the first Canadian-based reseller of Google AdWords. This is a significant escalation of YPG's relationship with Google, which basically involved sharing content with…

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