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I’m a bit late to this, but wanted to offer a quick hit to point out industry insider Andrew Shotland’s new blog, Andrew was formerly a key cog at Insider Pages — a company known for a certain degree of SEO prowess — and now does a lot of enterprise consulting work on local search optimization (the subject of the new blog).

SEO is becoming increasingly important on a local level given some of the price inflation and complexities in search engine marketing (see TKG forecast data). Andrew is a key voice on this subject; a nuts and bolts level analysis that’s a good supplement to the higher level, longer term strategic analysis you’ll find here. Check it out at the link above.

This Post Has 4 Comments

  1. I found this site from Andrew Shotland’s site, and have subscrived to your newsletter. I’m wondering what “higher level, longer term strategic analysis” will look like, when I find it.

  2. Hey there! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s
    new to me. Nonetheless, I’m definitely happy I found it and I’ll be bookmarking
    and checking back frequently!

  3. If the small business has physical locations that consumers can visit, local search is an absolute must.

    Local search campaigns are ideal for capturing consumers searching on
    mobile devices because they can get directions and call the business with a simple click.
    There is no excuse for any local business to not have an optimized presence in local search
    engines, particularly within the major ones (Google +, Yahoo Local, Bing Local).

    By creating and optimizing listings in local search engines, small business can get a great deal
    of search engine presence with a limited budget while increasing their rankings within aspecific region.

  4. I am sitting here listening to a Rand Fishkin Keynote at State of Search, but I can’t help but get distracted by the fact that I am about to have the pleasure of moderating a local search panel with mr Andrew Shotland. If you haven’t read his blog and you want to know local search…. Do it now!

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