TKG Data and Analysis: A Weekly Recap

Here is a sampling of coverage from this week, in case you missed any posts. Click below to read each post in full. ShopLocal Gets Personal ShopLocal announced today that it will integrate social tools that allow users to establish…

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ShopLocal Gets Personal

ShopLocal announced today that it will integrate social tools that allow users to establish an identity and share info and commentary on products. This is an interesting step for ShopLocal, which has already been known for some clever marketing tactics,…

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RIP Business 2.0

Business 2.0, one of the last survivors of the original bubble-era "new economy" magazines, announced today it will close its doors. Its final issue will hit newsstands later this month. Rumors and speculation of this day have swirled throughout the…

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R.H. Donnnelley Joins Free DA Space

R.H. Donnelly announced today that it will launch a new free directory assistance product, powered by Call Genie, in four markets (Denver, Spokane, Phoenix and Tucson). 1-800-CallDex will include free local category search and provide addresses, phone numbers, business descriptions,…

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Mobile Ad Forecast: A New TKG Advisory

For subscribers of TKG's Interactive Local Media program, a new forecast is available which analyzes mobile advertising. This includes an analysis of structural changes and consumer usage patterns in the United States and Europe; and benchmark ad performance in other…

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Yellow Book Latest to Offer Video

Yellow Book announced today that it has launched an online video advertising trial. Here is a bit from the press release: The trial is a test of selected Yellow Book advertisers from across the country. The advertisers represent a cross-spectrum…

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