Skip to content

Zillow has landed $30 million in new financing, which comes on top of the $57 million already raised. The new round values the 155-employee “Zestimate” provider at $350 million, according to reporting by Rebecca Buckman at The Wall Street Journal.

CFO Spencer Rascoff called to provide some color to a fairly complete profile I wrote after the Inman conference in August. He reiterated blog comments that while it seems counterintuitive given the collapsed housing market, the site’s traffic is up 17 percent year over year since last August, according to internal records, with 4.4 million unique visitors. That contrasts with overall online real estate use, which is down 2 percent.

With the market down, “it’s less fun to Zillow yourself and your neighbors and friends,” Rascoff concedes. But “we’re getting less voyeuristic traffic and more buyer and seller traffic.” Using Zillow gives buyers and sellers “an edge.”

Rascoff adds that advertising is really coming into play. The site currently has 20 national ad salespeople, and typical national advertisers include mortgage lenders, auto makers, home improvement, home developers and insurance. “It’s an easy sell” given the site’s affluent base of users, he says, which has an average household income of $90,000.

Of 300 media sites that have more than 3 million uniques, he notes that Zillow is No. 1. Of the sites that have more than 1 million uniques, Zillow is No. 8.

While national advertisers are increasingly drawn to Zillow, Rascoff actually has greater long-term expectations for the EZ Ads product, which have attracted 6,000 advertisers with an average spend of $50. This fall, he expects to see a rash of new advertisers on EZ Ads, ranging from mortgage brokers to local politicians. The largely local-based ads make up 10 percent to 20 percent of total revenues now but have the potential to dominate Zillow’s advertising, he says.

Rascoff also discussed the rising spam issue, as aggressive and increasingly desperate Realtors and mortgage brokers abuse the system — a problem that is affecting the entire real estate industry. (My wife, a Realtor with Century 21, is getting dozens of Realtor-related spam e-mails a day.)

Zillow is aggressive trying to route out the spam, with 12 staffers flagging everything on the discussion boards and the Wiki, says Rascoff. The problem area, though, is the site’s real estate guide. But he seeks to keep the spam issue in perspective. One in every thousand contributions is a spam.

Rascoff also clarified what makes up a Zillow “contribution,” since there have been some questions in the industry that the site’s 25,000 daily contributions is as meaningful as it seems. He says everything that is sent is literally called a contribution; every photo, every e-mail. Of the 20,000 to 25,000 contributions, 10,000 are photos.

This Post Has One Comment

  1. Once i running avenue in addition to my buddy I came to be entice with that top quality manufacturer. Exactly like the our omega, Cartier as well as any several other high-class manufacturer on earth. As well as my mate tells me that it’s not only my hope but additionally more men and women worldwide. Added people today use a fantasy One day they’ll particular person this high-class One particular. Not merely really manufacturer themselves along with the position that models.

    But you that it’s a nighttime aspiration to me and much more frequent purchasers. As a result, the very first time it is extremely stressful will certainly own this unique high end till my partner and i contain the Duplicate Cartier Wrist watches. Your day My wife and i check out world wide web, There is an online obtaining, and i also uncover this specific view can be so style and chic. Plus the shocking do you find it gives a number of sequence, you might select the shade you desire in addition to any Duplication Cartier Timepieces their very own distinctive design and style. The fashion design together with fresh fashion makes you incredible from it. The most crucial are these claims simply inside the inexpensive paying attention to. Thus, it can be definitely to find the concept. Just before When i get this particular Look-alike Cartier Designer watches, Irrrve never actually get one thing on the internet; simply because My spouse and i reckon that online acquiring is just not safeguarded. Look-alike Cartier Wrist watches, I stage I used to be wrong. The on the web acquiring is absolutely convenience for your tempt and we’re capable of select the actual enjoyable an individual.

    Copy Cartier Designer watches make my personal fantasy becoming reality by just its type fashion together with top quality. These kinds of Look-alike Cartier Designer watches is actually well-designed together with confuse, you can observe the facts fashion within it and you’ll enjoy the nice high quality. When the notice will not be exclusively use regarding experiencing time, the particular Look-alike Cartier Designer watches with the crew of favor style, that may supply you with the fresh style you might need for this type globe. As well as the operate inside the collection of Identical Cartier Wrist watches, a lot of people is able to see the particular overall performance about it. The particular Replicate Cartier Timepieces goes associated with a great deal of quite a long time; you can actually see the record beyond the looking at this. In several view producing firm, the specific Replicate Cartier Designer watches is now your own central in it. and its larger popularity is actually test their utmost to fulfill people necessity, as well as accomplish their own deluxe wonderland.

    I assume I came to be blessed to obtain this opportunity to non-public this kind of high end Replica Cartier Watches in this low-cost. Nevertheless it can be sincere for those; many people may possibly personal your lifestyle together with good quality Identical Cartier Wrist watches, just like many of us personal this kind of deluxe.

    [url=]men watches on sale[/url]|

Leave a Reply

Back To Top