Marchex Pays $20 Million for VoiceStar

Marchex continues to expand its local advertising and content capabilities with its acquisition of VoiceStar, the pay-per-call and call tracking company. The VoiceStar acquisition adds more than 100 local advertiser aggregators, including Comcast, The Cobalt Group, R.H. Donnelley/Dex and Yellow…

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LexisNexis, Ingenio Add Lawyer Pay-Per-Call

Lawyers will be offered a chance to sign up for pay-per-call advertising via a new relationship formed between Ingenio, the pay-per-call company, and LexisNexis, the legal publisher. Advertisers on the newly created LexisNexis Martindale-Hubbell Attorney Match service will be offered…

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Idearc Sees Flat 2007 Results

Idearc Media released its first-half financial results this morning. The company emphasized that "multi-product" sales, combining print, online and other, were about flat. Idearc is maintaining full-year guidance for 2007 – revenues will come in “close to flat” with slight…

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ValPak.com Adds Web 2.0 Features

Coupon giant Valpak has overhauled its Web site using Ajax and other features to make its online coupons download faster and searchable by distance, maps and category. The overhaul is the 15-person division’s sixth since 1998. Valpak, "the blue envelope…

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YP.com Follows Move Away From Yellow Pages Name

YP.com’s shareholders overwhelmingly approved the decision to adopt the LiveDeal name. According to the recent press release, “YP Corp.'s interest in a name change is a reflection of the company's continuing commitment to building a first-of-its-kind hyper-local, Web 2.0 marketing…

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TKG Data and Analysis: A Weekly Recap

Here is a sampling of posts from the TKG blog this week, in case you missed them: VFlyer Taps Into Online Real Estate Classified widget provider vFlyer has launched a low-cost Web site development and hosting product for real estate…

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VFlyer Taps Into Online Real Estate

Classified widget provider vFlyer has launched a low-cost Web site development and hosting product for real estate agents to post individual listings online. Like the rest of vFlyer's product line (explored here), this is a seller-centric tool that aims to…

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