Peter Horan's Grand Canyon of Local

We have been discussing the issue of the potential for Internet Yellow Pages offered by print publishers. The question is whether IYPs can be sufficiently significant to merit the necessary investment. At our recent Drilling Down on Local conference, one of…

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Peter Horan’s Grand Canyon of Local

We have been discussing the issue of the potential for Internet Yellow Pages offered by print publishers. The question is whether IYPs can be sufficiently significant to merit the necessary investment. At our recent Drilling Down on Local conference, one of…

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Online and Offline Come Full Circle

We know well that online search has considerable effect on local offline purchasing behavior. Likewise, it's clear that the majority of retail purchases happen offline, while a growing percentage of research is occuring online. Now, iProspect has released interesting figures…

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Grayboxx: A Sneak Peek

User ratings and reviews are among the hottest areas of local search (video and mobile being the others) in terms of media attention and funding. But there are still significant barriers to cross and challenges inherent in corralling a user…

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Citysearch Expands Menu of Features

Citysearch earlier this week announced it will partner with MenuPages to integrate its menu content into local restaurant listings. I finally got the chance to catch up with Rob Angel, Citysearch VP of merchant products, yesterday to ask what this…

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Stuart McKelvey on TMP Research Data

I spent some time on the phone this afternoon with Stuart McKelvey, CEO of TMP Directional Marketing, to ask for his key takeaways from TMP's recent local shopping research conducted via comScore's online panel of 3,000 consumers. The finding that…

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Yahoo! Local: Now With More UGC

Amid the many redesigns we're seeing in local online media, Yahoo! Local today announced a series of functional and aesthetic enhancements. They are mostly meant to accentuate and motivate more user-generated content and social search tools but also include a…

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Ask Gains Ground in Consumer Satisfaction

We're seeing no shortage of commentary throughout the blogosphere on the University of Michigan's American Customer Satisfaction Index, which shows Yahoo! beating out Google in overall customer satisfaction for its online network of products. But another notable data point many…

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Video: Social Bookmarking 101

In the daily news gathering of the wide-reaching local media world, social bookmarking services, like MyWeb, have become my best friend. There is a lot of potential for social bookmarking providers -- if nothing else to grow stickiness among a…

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Vehix Takes a Page From the Yellow Pages

Summary My column for Search Engine Watch this month, Pimp My Vertical Search, takes a look at some of the directions being taken in vertical search, particularly in autos. Autobytel has begun to do some interesting things with its recently…

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