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Krillion Adds Televisions as New Vertical

Fast moving product information Web site Krillion, recently written about here, today announced that it will add high-definition flat screen televisions to its millions of home appliance product listings. Its total product listings will now exceed half a billion. It…

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How to Kill the Competition

The New York Times (subscription req'd) ran a story that will, at the very least, hurt the morale of a competitor and more likely put it out of business. In Monday's paper, Brad Stone wrote that falling advertising is "threatening…

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Local.com Buys PremierGuide, Adds 350 Sites

Local.com will get wide distribution among small newspapers via its $2 million acquisition of PremierGuide, which provides local search services to 350 sites, including the twin powers of CNHI and Gatehouse. It also gets into The Washington Post and a…

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YPC Unveils New Look

Earlier this week Yellowpages.com officially launched a new and improved site (which had been in beta for some time), expanding further on a look launched late last year. The new version aims to enhance the overall visual appeal and, more…

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Valley YP Joins the Digital Age

A day many thought would never arrive has come. Valley Yellow Pages, led by noted online skeptic Sieg Fischer, has launched an online Yellow Pages directory, dubbed myyp.com. The company used technology vendor Information Pages to build the online directory,…

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The iPhone: Will It Blend?

ShopLocal CMO Bob Armour spoke at TKG's Drilling Down on Local conference in March during an online video panel to present some of the interesting things the company is doing to promote itself and the products you can find locally…

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A Conversation With Specific Media

Summary Ad network Specific Media focuses on premium inventory across major Web sites for national brand advertising. But it also has some interesting methods for tracking the influence of branding on search behavior and some interesting implications for local advertising.…

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Idearc Gets in Free 411 Game

Yesterday, Idearc Media and Jingle Networks announced a partnership that counters AT&T's foray into the free DA business with its 1-800-YellowPages product. According to yesterday's announcement, Idearc's performance-based advertisers will receive additional exposure to buyers via Jingle's 1-800-FREE411 service. It…

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White Directory Upgrades Web Presence

White Directory Publishers was an early online innovator among U.S. independent directory publishers. In recent years the company has been relatively quiet on the digital front as it focused more on expanding its print footprint. Given the progression in the…

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Localized Social Network for Girls Launches

Jitter Fingers, a social network for teen and “tween” girls looking for a secure and focused environment (i.e., away from the predators who lurk in MySpace), has launched a local beta version in Los Angeles. It expects to eventually launch…

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Potts Does a ‘Final Word’ on Backfence

Backfence cofounder Mark Potts has done a “final word” on Backfence. The post is a good catch-all, but contains no revelations. Don’t look for much second-guessing of the company’s strategy, either – although he clearly wishes he could have ridden…

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Summer Bookshelf: ‘The Ghost Map’

If you are looking for a great read, pick up “The Ghost Map" from Outside.in cofounder Steven Johnson. The book, published in November, poignantly tells the story of how an amateur scientist and a clergyman use their knowledge of a local…

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Krillion Localizes E-Commerce With SEO

Krillion, the retail search engine optimizer whose motto is “find national brands, locally,” is now getting 65,000 unique visitors per month and more than 200,000 page views to its appliances, the first of many planned verticals. A second vertical, still…

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Tribune Extends City Guides to L.A. and N.Y.

Tribune Interactive has added Los Angeles to its list of Metromix city guides, which also include Chicago, Orlando and Baltimore. Next week, it will add New York City as well. Eventually, Tribune aims to have the Metromix brand in all…

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