Krillion Adds Televisions as New Vertical

Fast moving product information Web site Krillion, recently written about here, today announced that it will add high-definition flat screen televisions to its millions of home appliance product listings. Its total product listings will now exceed half a billion. It…

Read More

How to Kill the Competition

The New York Times (subscription req'd) ran a story that will, at the very least, hurt the morale of a competitor and more likely put it out of business. In Monday's paper, Brad Stone wrote that falling advertising is "threatening…

Read More

Google Expands Newspaper Pilot Program

Summary As expected, Google has expanded its newspaper ad pilot program and has made it easier and more visible to AdWords advertisers. The program has shown success, as we noted back in December, and represents one of the many flanks…

Read More

YPC Unveils New Look

Earlier this week Yellowpages.com officially launched a new and improved site (which had been in beta for some time), expanding further on a look launched late last year. The new version aims to enhance the overall visual appeal and, more…

Read More

Valley YP Joins the Digital Age

A day many thought would never arrive has come. Valley Yellow Pages, led by noted online skeptic Sieg Fischer, has launched an online Yellow Pages directory, dubbed myyp.com. The company used technology vendor Information Pages to build the online directory,…

Read More

The iPhone: Will It Blend?

ShopLocal CMO Bob Armour spoke at TKG's Drilling Down on Local conference in March during an online video panel to present some of the interesting things the company is doing to promote itself and the products you can find locally…

Read More

A Conversation With Specific Media

Summary Ad network Specific Media focuses on premium inventory across major Web sites for national brand advertising. But it also has some interesting methods for tracking the influence of branding on search behavior and some interesting implications for local advertising.…

Read More

Idearc Gets in Free 411 Game

Yesterday, Idearc Media and Jingle Networks announced a partnership that counters AT&T's foray into the free DA business with its 1-800-YellowPages product. According to yesterday's announcement, Idearc's performance-based advertisers will receive additional exposure to buyers via Jingle's 1-800-FREE411 service. It…

Read More

White Directory Upgrades Web Presence

White Directory Publishers was an early online innovator among U.S. independent directory publishers. In recent years the company has been relatively quiet on the digital front as it focused more on expanding its print footprint. Given the progression in the…

Read More

Krillion Localizes E-Commerce With SEO

Krillion, the retail search engine optimizer whose motto is “find national brands, locally,” is now getting 65,000 unique visitors per month and more than 200,000 page views to its appliances, the first of many planned verticals. A second vertical, still…

Read More