Home » City Guides, Google, Hyper-Local, Newspapers, Online/Interactive, Verticals, Yellow Pages, Internet

Local.com Buys PremierGuide, Adds 350 Sites

By: 19 July 2007

Local.com will get wide distribution among small newspapers via its $2 million acquisition of PremierGuide, which provides local search services to 350 sites, including the twin powers of CNHI and Gatehouse. It also gets into The Washington Post and a bunch of geodomain sites, TV stations and radio stations. The sites will be added to Local.com’s existing network of 50 sites.

Under terms of the deal, PremierGuide leader Malcolm Lewis becomes VP of private label for Local.com. The deal marks the end of PremierGuide’s separate effort, which provided free licensing to local and vertical sites in exchange for revenue share. PremierGuide also made money from Google AdSense – but obviously not enough. PremierGuide will be positioned as complementary to Local.com’s LocalConnect product.

Since its founding in 2003, PremierGuide has been something of a pioneer in local search. It was among the first to build out vertical sites (for home theater and others), to power local search for a newspaper (i.e. The Sacramento Bee), and launch micro-sites.



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    [...] In case you missed any, Here are some greatest hits from the past week of blog posts. Click below to read each post in full. Yelp Integrates Event Listings in 10 Cities Yelp has added events to its listings, maps and user reviews in 10 cities — San Francisco, New York, Los Angeles, Boston, Seattle, San Jose, Austin, Chicago, Washington D.C., and San Diego. The feature includes a landing page for each event, a comment board and a “will you be attending” feature. Unlike Yahoo!’s upcoming.org, which is in a separate silo, the Yelp events feature is fully integrated (as Josh Lowensohn at Webware points out in his excellent and comprehensive review) (read more..) [...]

  • Kelsey Group Blogs » RHD Expands Relationship with Yahoo! said:

    [...] This is part of RHD’s “triple play” effort – putting its own spin on the term that has also been used for the video, voice and data service bundles of MSOs and telecos. For RHD, this includes print (Dex), Online (DexKnows), and distribution through online partners. The latter includes this deal and other online distribution it gets from LocalLaunch, which it owns. [...]

  • Search Engine Optimization Blog » Yahoo!, Now with More Local Listings said:

    [...] Analagous to the long term triple play efforts of cable providers and telecos (bundling voice, data, and video products), this works towards gaining better distribution of existing content. In this case, the content is the listings that RHD’s sales force brings in through traditional yellow pages ad sales. [...]

  • Yahoo!, Now with More Local Listings said:

    [...] Analagous to the long term triple play efforts of cable providers and telecos (bundling voice, data, and video products), this works towards gaining better distribution of existing content. In this case, the content is the listings that RHD’s sales force brings in through traditional yellow pages ad sales. [...]

  • » Yahoo!, Now with More Local Listings said:

    [...] Analagous to the long term triple play efforts of cable providers and telecos (bundling voice, data, and video products), this works towards gaining better distribution of existing content. In this case, the content is the listings that RHD’s sales force brings in through traditional yellow pages ad sales. [...]

  • Kelsey Group Blogs » Geotargeting: A Better Mousetrap said:

    [...] As we’ve examined many times in the past, the opportunity exists for online newspapers to utilize their traditional assets (local trust, knowledge, newsrooms, advertisers, sales force, etc.) to create online destinations that pull together aggregated national news, personalization features, widgets and RSS (already being done by online aggregators), with these local strengths (which can’t be replicated by aggregators). [...]

  • Social Networking and Local Online News at Ghost of Midnight said:

    [...] 4. The Kelsey Group writes about Metacarta… “given a tool that can reliably and automatically geo-code news stories to the neighborhoods or regions to which they are relevant, many possibilities emerge. These include search engines that can return results about news stories relevant to a particular location, maps that can spatially represent news stories, and email alerts for news content that is relevant to a given location. It should be pointed out however, that geographically targeted news is nothing new online and has been accomplished by the likes of Topix, Outside.in, and others. The difference is that Metacarta claims to do this in a more effective, automated, and scalable way (and is a platform, rather than a destination, that can be utilized by online newspapers).” [...]

  • Kelsey Group Blogs » More on Online Video: A Conversation With ScanScout said:

    [...] Video search and monetization has been a hot topic lately, following in the wake of the general hot topic of online video (as advertisers invariably follow the eyeballs). This was accelerated by YouTube’s announcement last week that it will integrate inline video ads. [...]

  • Kelsey Group Blogs » Google Takes Bigger Step Toward Video Ads said:

    [...] As we have reported in the past, YouTube has already begun to experiment with the inline ad format that Wojcicki hints at, and this type of integrated advertising is seeing some interesting developments we’ve covered from the likes of Blinkx and Adap.tv. [...]

  • Friday Night Link-o-rama » Small Business SEM said:

    [...] Greg Sterling began the discussion on his own blog — Grayboxx about to Go Live — and then followed that up post-launch on Search Engine Land. Meanwhile, Mike Boland covered the news on the Kelsey Group blog, too. And finally, Peter Krasilovsky reports on one local writer in the Grayboxx target area who isn’t impressed with the results. [...]

  • Kelsey Group Blogs » Yellow Book Latest to Offer Video said:

    [...] Yellow Book is the latest directory publisher to see the growing importance of online video advertising. Others to announce recent online video products include Idearc Media and White Directory Publishers. This is also the first announced initiative since Pat Marshall joined Yellow Book as its chief new media officer. Here is our post on Pat’s appointment. [...]

  • Kelsey Group Blogs » R.H. Donnnelley Joins the Free DA Space said:

    [...] 800-CallDex joins a number of recent announcements that overall represent a push by the directory publisher to diversify its revenue streams, ad offerings, and consumer appeal. (see Dex’s redesign, SMB video initiative, and recent partnership with Yahoo! Local). [...]

  • Kelsey Group Blogs » R.I.P. Business 2.0 said:

    [...] Rumors and speculation of this day have swirled throughout the blogosphere over the past couple months, enough to start a Facebook group — an internet era petition of sorts — that swelled with users showing support (see previous post). [...]

  • Mobile Search — can you say 'compuphone'? said:

    [...] The cell phones of tomorrow will allow you to interchange between cellular and voice-over IP through Wi-Fi reception  even within the same call. These new “hybrid” phones are expected to crush the use of landlines by bringing a third, Wi-Fi based dimension to telephone service; effectively lowering the overall cost of phone calls. [...]

  • Kelsey Group Blogs » ShopLocal Gets Personal said:

    [...] ShopLocal announced today that it will integrate social tools that will allow users to establish an identity and share info and commentary on products. This is an interesting step for ShopLocal, which has already been known for some clever marketing tactics, particularly with viral video. [...]

  • Search Engine Optimization Blog » ShopLocal Adds a Personal Touch said:

    [...] This is an interesting move for ShopLocal, which has already been known for some clever marketing tactics, particularly with viral video. It could be a valuable addition or user retention tool for its product, which is one of the handful of increasingly important sites that focus on driving offline conversions with online search. [...]

  • » ShopLocal Adds a Personal Touch said:

    [...] This is an interesting move for ShopLocal, which has already been known for some clever marketing tactics, particularly with viral video. It could be a valuable addition or user retention tool for its product, which is one of the handful of increasingly important sites that focus on driving offline conversions with online search. [...]

  • Kelsey Group Blogs » TKG Data and Analysis: A Weekly Recap said:

    [...] Here is a sampling of coverage from this week, in case you missed any posts. Click below to read each post in full. ShopLocal Gets Personal ShopLocal announced today that it will integrate social tools that allow users to establish an identity and share info and commentary on products. This is an interesting step for ShopLocal, which has already been known for some clever marketing tactics, particularly with viral video. (read more…) [...]

  • » StepUp Commerce: subscription model for early market - Startup Review Blog said:

    [...] The Kelsey Group Article describing prevalence of online research leading to offline purchases [...]

  • Kelsey Group Blogs » The iPhone Hits the One Million Mark said:

    [...] Indeed the product proved very elastic, as consumers flocked to stores to pick up iPhones at the new price over the weekend. We’ve said many times in the here and in our recent mobile forecast that the price will come down (though we didn’t expect it to happen this quickly), and copycat devices will flood the market and compete on price. [...]

  • Kelsey Group Blogs » Online Video Advertising: Time Warner Gets in the Game said:

    [...] Scanscout, a company we wrote about two weeks ago, announced a strategic investment from Time Warner today. After speaking with CEO Doug McFarland here are three points that summarize TW’s role. [...]

  • Yellow Pages Online’s Future said:

    [...] The Kelsey Group posted Why Internet Yellow Pages Can Compete for Local Search last month.B In their article, they provided five reasons why they feel that IYPs will grow faster than local search over the next few years: [...]

  • 1 000 000 d’iPhone vendus par Apple en 3 mois at franck perrier said:

    [...] En remettant cette annonce en perspective des deux plus rC)centes, on ne peut qu’admirer le talent d’Apple et de Jobs dans la stratC)gie produit et le management de la communication : – la baisse des prix de l’iPhone de 200$ aux US favorable C l’C)cosystC(me Apple: l’C)lasticitC) au prix est importante sur ce produit. – le remboursement de 100$ par un bon d’achat Apple pour tous ceux qui avaient achetC) le produit au prix de 599$. Lisez la lettre de Steve Jobs C ses clients. [...]

  • Search Engine Optimization Blog » The Year for Mobile Ads is Here…Really said:

    [...] The Kelsey Group’s U.S. Mobile Advertising Forecast predicts that the U.S. mobile ad market will grow from $33.2 million in 2007 to $1.4 billion in 2012, a compound annual growth rate (CAGR) of 112 percent. At the same time, the number of mobile Internet users will grow from 37.9 million in 2007 to 91.7 million in 2012, a CAGR of 19 percent. [...]

  • 2007 - The year of mobile ads « Dive Deep into the Mobile World….. said:

    [...] The Kelsey Group’s U.S. Mobile Advertising Forecast predicts that the U.S. mobile ad market will grow from $33.2 million in 2007 to $1.4 billion in 2012, a compound annual growth rate (CAGR) of 112 percent. [...]

  • » The Year for Mobile Ads is Here…Really said:

    [...] The Kelsey Group’s U.S. Mobile Advertising Forecast predicts that the U.S. mobile ad market will grow from $33.2 million in 2007 to $1.4 billion in 2012, a compound annual growth rate (CAGR) of 112 percent. At the same time, the number of mobile Internet users will grow from 37.9 million in 2007 to 91.7 million in 2012, a CAGR of 19 percent. [...]

  • Kelsey Group Blogs » Pronto.com: The Latest to Join the Social Media Party said:

    [...] This comes days after ShopLocal made similar integrations. One difference is that ShopLocal primarily leads offline transactions, whereas pronto is more of an online shopping engine. But the moves generally bring both companies into the “social shopping” realm. [...]

  • Kelsey Group Blogs » Marchex Releases Local Search Report said:

    [...] They will also need to provide comprehensive content and information across business listings and all locales, making it just as easy for consumers to find the perfect plumber in Poughkeepsie as it is to find the perfect hotel in New York City (this traditional data challenge has taken on new forms with user-generated ratings and reviews). [...]

  • business » Blog Archive » Jobless Total Sees Continuing Fall said:

    [...] Amateur sports and lifestyle services are great vertical categories that are generally worth many times more in their own wrapping than in a magazine, newspaper or Yellow Pages. Active Networks, whose leadership and original funding … …more [...]

  • Kelsey Group Blogs » Yellow Book Partners with AgendiZe said:

    [...] Yellow Book made it official and announced it deal with AgendiZe, with the aim of adding word of mouth functionality to the yellowbook.com IYP. Here is a copy of the release. The company has alsorolled out a video ad trial, signaling a ramping up of energy around adding new products, functionality and distribution to its IYP. My colleague Peter Krasilovsky originally posted on thisback on Sept. 5.         Blog: Local Media Blog, Independent Publishers, Internet Yellow Pages, Social Search Posted by: Charles Laughlin at 12:09 pm- [...]

  • VentureBeat » American Towns, your online “public square” said:

    [...] More context here, from the Kelsey Group. [...]

  • Kelsey Group Blogs » Idearc Buys Switchboard said:

    [...] Idearc Media announced today it is buying the Switchboard online directory asset from InfoSpace for US$225 million. This is the latest in a series of moves by Idearc to own more elements of a comprehensive IYP/local search platform. The company has scheduled a call for later this morning to discuss the rationale for this acquisition. We’ll report more after the call. [...]

  • Kelsey Group Blogs » Sprint Enters MoLo Partnership With Microsoft said:

    [...] Sprint announced this evening that it will launch a mobile search service that rides on Microsoft’s Live Search for Mobile. This will include location-based and voice-enabled search, which will pull in Tellme’s platform that Microsoft acquired earlier this year. Some of the high level features will include: [...]

  • Mike’s Musings » Sprint Enters MoLo Partnership With Microsoft said:

    [...] Arnold Zafra wrote an interesting post today onHere’s a quick excerptSprint announced this evening that it will launch a mobile search service that rides on Microsoftbs Live Search for Mobile. This will include location-based and voice-enabled search, which will pull in Tellmebs platform that Microsoft … [...]

  • Techy News Blog » Sprint Enters MoLo Partnership With Microsoft said:

    [...] Read the rest of this great post here [...]

  • Kelsey Group Blogs » Video Gets Play at DDC said:

    [...] A session on online video this morning at the DDC conference explored some of the opportunities for directories to integrate video on their site, and video ad units in the toolbox of their sales reps. [...]

  • Understanding Google Maps & Yahoo Local Search » Local Links of Interest said:

    [...] Building a Better Database: Getting Harder All the Time from the Kelsey Group about the difficulties of assembling local data. « Goog-411 rolls out bill boards in the hinterlands?   [...]

  • Our next app… and the mobile biz at Brightkite Blog said:

    [...] Finally, the Kelsey Group just published a U.S. Mobile Marketing Forecast 2006-20012. If you can get your hands on it, there’s a lot of great data there. The main takeaway points I had were that 1) the mobile advertising market in the US will grow to $1.4 Billion by 2012 and that 2) there are concrete factors that they believe are strong indicators that the growth is for real this time. [...]

  • Digital Camera News and Reviews » Video Gets Play at DDC said:

    [...] A session on online video this morning at the DDC conference explored some of the opportunities for directories to integrate video on their site, and video ad units in the toolbox of their sales reps.Read more… [...]

  • Kelsey Group Blogs » Building a Better Database: Getting Harder All the Time said:

    [...] Some of the most interesting discussion from the panel resulted in the friendly disagreement over the use of a strict taxonomy for organizing listing data versus the much newer philosophy of tagging content as a user sees fit. YellowBot, which has been in beta for the past few months, is embracing a tagging method, similar to a del.icio.us or YouTube approach, where a user who comes to its site to log a review of a local business or correct a business listing can tag the listing he is reviewing or updating with the tags he sees appropriate, not having to limit himself to predetermined bucket of keywords or categories. [...]

  • Local data - categories, tags, structure, and taxonomy. - Tech Soapbox said:

    [...] On a related blog post, there was a discussion on building a better database. I’m not sure what Yellowbot was doing there (they just use Localeze data), but I am glad they were. [...]

  • Kelsey Group Blogs » TKG Data and Analysis: DDC Edition said:

    [...] Last week’s DDC conference was a success on many fronts. In case you missed it, below is a recap of blog coverage from the show. Thanks to all who attended or contributed. Now it’s time to start gearing up for ILM ‘07 in November which will be co-hosted for the first time by Search Engine Strategies. It’s shaping up to be a great event and the program and speaker list continue to expand. Those will be available later this week here, and a sneak peek is also here. More to come. Global Yellow Pages Leadership Forum My feeling about this week’s DDC2007 conference is that everyone was able to come away with what they wanted to hear. For instance, we heard that usage is declining, but Paul Gordon of Catalyst Paper said that demand for Yellow Pages paper is up 25 percent in the past few years primarily because of new books. (read more…) [...]

  • Kelsey Group Blogs » More Data in Support of Online Video said:

    [...] The survey also measured response rates from online video, coming up with numbers similar to those in TKG’s User View (results in past post). Specifically 64 percent of the TNS study respondents claimed taking action after seeing a video ad (44 percent went to websit; 33 percent to a search engine; 22 percent to a physical store; 21 percent discussed with friends). [...]

  • Advertising Grab Factors–CEOConsultant.com said:

    [...] The forecast breaks mobile into three distinct ad segments: ad-sponsored directory assistance, mobile Internet (search, browse, etc.) and multi-modal applications. The two largest contributors of revenues, says the report, will see a substantial increase in usage: For more information on the KelseyGroup, please visit this link. [...]

  • Kelsey Group Blogs » Yellow Pages: On Which Side is Your Toast Buttered? said:

    [...] Well, Mr. Smith has gotten our attention and he has certainly dumped a bucket of gore on anyone who has Yellow Pages or local search on their Google Alerts. Frankly, Mr. Smith’s approach of using Google Trends to determine the future of an entire industry is a bit like looking at the trends of American car companies and extrapolating it to the entire automobile industry. This is true if for no other reason than Yellow Pages is a great deal more than just IYP. [...]

  • The Kelsey Group: SignOn San Diego Adds Local Wikis | MindTouch Blog said:

    [...] The Kelsey Group: SignOn San Diego Adds Local Wikis TaraB @ 2:48 pm SignOn San Diego Adds Local Wi… [...]

  • Mortgage » Zillow Valuation Now $350 Million said:

    [...] Bill Bonner wrote an interesting post today onHere’s a quick excerptThe site currently has 20 national ad sales persons, and typical national advertisers include mortgage lenders, auto makers, home improvement, home developers and insurance. bItbs an easy sellb given the sitebs affluent base of users, … [...]

  • Kelsey Group Blogs » More on ” The Yellow Pages Will Be Toast” said:

    [...] It’s sometimes useful to track search terms as an indication of demand and popularity of products, both online and off, as Chris Smith has done in his column referenced yesterday by John Kelsey. [...]

  • Kelsey Group Blogs » Chow.com and the Growth of the Foodie Movement said:

    [...] All of this has driven the popularity of local social search and the integration of consumer reviews features by Google Maps, Citysearch, Yellowpages.com, Dexknows and a growing list of others who are convinced that reviews are something that users are coming to expect in local search experiences. They are probably right, but the challenge, as we keep saying, is motivating reviews across other (non-popular) categories, such as plumbers. (Grayboxx could be on to something here). [...]

  • Kelsey Group Blogs » DDC Writeup on YPA’s Local Search Guide said:

    [...] For those who weren’t able to attend DDC, you can see the recap of coverage here on the blog. There is also a quick take on one of the main theme’s of the show on YPA’s Local Search Guide reproduced below; and a longer recap on Search Engine Watch earlier this week. Of Yellow Pages, Sales Reps, and Alphabet Soup: The Report from DDC While print medium doomsday predictions continue, there have been optimistic mainstays at recent industry conferences such as the Kelsey Group’s annual Directory Driven Commerce (DDC) show. The rally cry at last week’s DDC show was the need to repurpose existing print strengths to take advantage of the growth in online advertising and search. [...]

  • Kelsey Group Blogs » Flat Screens in Stock: Krillion Adds Inventory Data said:

    [...] Based on the same logic that drives Krillion’s consumer value proposition, the thought is that most conversions happen offline (especially for high consideration items like appliances and flat screens), while an increasing amount of research is being done online. [...]

  • Kelsey Group Blogs » @ SMX Mobile Local: Finding the “Ultimate” Local Ad Model said:

    [...] An interesting panel today at SMX attempted to find this elusive animal although Ingenio CMO Marc Barach warned the audience at the onset not to expect the question to be answered because an answer doesn’t exist. [...]

  • The Praized Blog » Blog Archive » Agendize Atomizes Save & Share Social Functions said:

    [...] What it means: one of the 2007 trends I had predicted last December is atomization. After signing large-scale wholesale deals with directory publishers worldwide to power an important social element of their local search sites (the Save & Share function), Agendize atomizes its tool and tries to tap into the long tail for new business opportunities. Any web site can now embed the save & share tool. Understanding that self-service is not a realistic option for quick adoption, the company hopes to strikes distribution deals with directory publishers to bundle this new offer within their other advertising packages. I think this product add-on makes sense if directory publishers can find a way to integrate it seamlessly in their current offers. It would allow publishers to claim additional trackable advertising ROI. The Kelsey Group blog has a great write-up on this news. You can also see Agendize’s presentation at Demofall 07 here. Disclaimer: I piloted the partnership agreement between Yellow Pages Group and Agendize a few years ago. [...]

  • Kelsey Group Blogs » More on AgendiZe: ‘Widgetizing’ the Yellow Pages Value Proposition said:

    [...] But I finally had the chance to catch up with CEO Alexandre Rambaud on Friday to dig deeper on what the product means for small businesses, overall online advertising trends, and for Yellow Pages publishers’ ability to more effectively deliver leads across platforms. The latter is a message that has gotten louder and louder over the past few years, most recently at DDC. [...]

  • Kelsey Group Blogs » Speaking of the Industry Standard… said:

    [...] To follow up on Peter Krasilovsky’s post on former Industry Standard editor Josh Weber, The New York Times reports on the rumor that the defunct bubble era mag could be resurrected. This comes weeks after fellow “new economy” magazine Business 2.0 announced that it will cease publication. [...]

  • Kelsey Group Blogs » Andrew Shotland Launches Local SEO Blog said:

    [...] is becoming increasingly important on a local level given some of the price inflation and complexities in search engine marketing (see TKG forecast data). Andrew is a key voice on thisa nuts and bolts level analysis that’s a good supplement to the higher level, longer term strategic analysis you’ll find here. Check it out at the link above.       Blog: Local Media Blog Posted by: Mike Boland at 7:07 pm- [...]

  • Kelsey Group Blogs » Another GOOG-411 Billboard said:

    [...] Beyond being just another sighting, this one hovers right above an Ask.com “algorithm” billboard, causing a veritable smack down of recently hyped outdoor ad campaigns. [...]

  • Kelsey Group Blogs » MSN Video Boosts Feature Set; Sets Eyes on Local said:

    [...] This will happen through a new video ad delivery model that includes an initial pre-roll ad and subsequent ads that are delivered based on a user’s session length (more explained here). There are also small ad overlays, within the video windows, similar to those developed by YouTube, ScanScout and others. [...]

  • google » MSN Video Boosts Features; Sets Sight on Local said:

    [...] Queercents wrote an interesting post today onHere’s a quick excerptAt Microsoft’s recent Searchification event in Silicon Valley, the company demo’d a new set of features for Live Search and MSN. [...]

  • Kazakhstan » Blog Archives » Expert: Financial crisis in Kazakhstan gives up for lost its ... said:

    [...] Serbia, Qatar and KazakhstanIt barely existed just a few years ago. Because of the economic conditions in the United States, US ad spending growth is expected to be only 2.5 percent. Still we are better off than Serbia, Qatar and Kazakhstan. [...]

  • Serbia » Blog Archives » USD 2bn invested in Serbia said:

    [...] Serbia, Qatar and KazakhstanIt barely existed just a few years ago. Because of the economic conditions in the United States, US ad spending growth is expected to be only 2.5 percent. Still we are better off than Serbia, Qatar and Kazakhstan. [...]

  • Kelsey Group Blogs » TKG Data and Analysis: A Weekly Recap said:

    [...] In case you missed them, here are a sampling of posts from the past week from the TKG blog. Click below to read each post in full. MSN Video Boosts Features; Sets Sight on Local At Microsoft’s recent Searchification event in Silicon Valley, the company demo’d a new set of features for Live Search and MSN. Today I had the chance to follow up with MSN’s Rob Bennett, GM of entertainment video and sports, to drill down on some of the enhancements specifically made to MSN Video. Among other things, Bennett’s outlook on video opportunities tie back to local, given some of the natural synergies his division will have with Windows Live Local and Live Maps. (read more…) [...]

  • Kelsey Group Blogs » Here Comes the Gphone II: Details Emerge said:

    [...] More importantly, this makes Google’s moves into mobile more competitive with Microsoft than with Apple, as previously speculated. From the New York Times: In short, Google is not creating a gadget to rival the iPhone, but rather creating software that will be an alternative to Windows Mobile from Microsoft and other operating systems, which are built into phones sold by many manufacturers. And unlike Microsoft, Google is not expected to charge phone makers a licensing fee for the software. [...]

  • google » ReachLocal Raises $55.2 Million; Valued at $300 Million+ said:

    [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptReachLocal , a provider of local online marketing solutions for SMBs, has raised $55.2 million in new financing. [...]

  • google » Here Comes the Gphone II: Details Emerge said:

    [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptThe New York Times sheds new light on the Google’s possible moves in the mobile world. The latest is that it’s clear Google will likely release an operating system and a number of mobile apps, rather than its own phone. … [...]

  • microsoft » Here Comes the Gphone II: Details Emerge said:

    [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptThe New York Times sheds new light on the Google’s possible moves in the mobile world. [...]

  • Kazakhstan » Blog Archives » Kazakhstan said:

    [...] Serbia, Qatar and KazakhstanIt barely existed just a few years ago. Because of the economic conditions in the United States, US ad spending growth is expected to be only 2.5 percent. Still we are better off than Serbia, Qatar and Kazakhstan. [...]

  • Kelsey Group Blogs » Google Brings Video to AdSense said:

    [...] This is analogous to what Google is already doing with text ads throughout the AdSense publisher network, it just takes it to the next step with video content. This is also the next step in the video ad formats it has already begun to test with YouTube ads which insert a small text ad overlay at the bottom of the video screen, about ten seconds into the video. These AdSense integrations will also include a more static text ad that sits above the video window. [...]

  • Kelsey Group Blogs » LiveDeal Joins the Online Video Movement said:

    [...] This follows the general trend towards video as a value added layer to local directional advertising. With YellowBook.com’s integration of video in last month, every major U.S. IYP now has video capability to some capacity for business listings. For LiveDeal, video now joins a set of content formats it has brought into the fold in the past six months to improve its site experience and expand its monetization opportunities. [...]

  • Modeling » CanWest Goes All In with PPC YP Model said:

    [...] Mike wrote an interesting post today onHere’s a quick excerptCampbell, a veteran of previous start up efforts in Canada, was convinced that this model was necessary to differentiate CanWest in what is becoming a competitive directory environment in Canada. The directory operation hopes to gain … [...]

  • » LiveDeal, the Latest to Blend Local Search and Video said:

    [...] This follows closely behind many local search and internet yellow pages sites that have blended local search and video over the past year, such as Yellowpages.com, Superpages, and Citysearch. Every major U.S. IYP in fact now has video capability in some form, as there is a clear trend towards video integration in local search. [...]

  • Kazakhstan » Blog Archives » Kazakhstan: Election (and Cycling) Races said:

    [...] Serbia, Qatar and KazakhstanIt barely existed just a few years ago. Because of the economic conditions in the United States, US ad spending growth is expected to be only 2.5 percent. Still we are better off than Serbia, Qatar and Kazakhstan. [...]

  • Kelsey Group Blogs » Google Earth, Now With Video said:

    [...] Google keeps finding new places for YouTube videos to live. After integrating video with AdSense earlier this week, it announced today that it will imbed YouTube videos throughout Google Earth, where relevant. [...]

  • » Google Earth Moves Out of the Silent Era said:

    [...] Today’s announcement basically means that any video uploaded to YouTube that is geotagged will automatically show up on that location in Google Earth. Though this will attract an early adopter-sized following, it could eventually open up lots of possibilities for travel videos and also small business video advertising which is gaining steam all over the place. [...]

  • Kelsey Group Blogs » A Good Online Sales Rep Is Hard to Find said:

    [...] The sales rep recruiting game has just gotten a bit more crowded and a lot more competitive. As we have discussed at our conferences and in recent Kelsey Advisories, with the influx of new online directory players such as Citysearch, Yodel, LiveDeal, ReachLocal and the added growth of YellowPages.com’s sales force the recruiting space for online sales reps is much more crowded. If we add in the demand created by newspapers and TV stations also seeking online savvy sales reps then experienced online sales reps are as scarce as hen’s teeth or as valued as gold (you pick the metaphor!). While this may be a boon for professional sales rep and sales management recruiters this massive need for skilled online sales reps means companies will have to battle for candidates in the areas of base salary and benefits and add in a few creative recruiting methods to meet their man power needs.  [...]

  • Good time to go into sales? at Ghost of Midnight said:

    [...] Michael Taylor writes about “local online” start ups with lofty advertising sales ambitions… In a recent post on Venturebeat.com, Dan Kaplan reveals ReachLocal is aiming to dramatically increase the size of its online sales force. “Local search marketing company ReachLocal will use its massive $55.2 million infusion to build a gigantic sales force that it hopes will dislodge the Yellow Pages as the de-facto place local businesses spend their promotional dollars.” Kaplan makes a good points on the grand goal set out by ReachLocal “To add some perspective, ReachLocal has around 300 salespeople; the global Yellow Page market employs more than 41,000 in sales alone. Zorik Gordon, ReachLocal’s chief executive, doesn’t balk at that figure, and suggests that a sales force of 10,000 or more might be in the cards. This is an unprecedented goal for an Internet-focused company, and a risky one. It comes at a time when the market for talented salespeople is extremely tight.” [...]

  • Kelsey Group Blogs » TKG Data and Analysis: A Weekly Recap said:

    [...] Here are a sampling of posts from the past week. Click below to read each post in full, and expect more coverage of local search happenings this week, which has already gotten off to a quick start. A Good Online Sales Rep Is Hard to Find The sales rep recruiting game has just gotten a bit more crowded and a lot more competitive. As we have discussed at our conferences and in recent Kelsey Advisories, with the influx of new online directory players such as Citysearch, Yodel, LiveDeal, ReachLocal and the added growth of YellowPages.com’s sales force the recruiting space for online sales reps is much more crowded. If we add in the demand created by newspapers and TV stations also seeking online savvy sales reps then experienced online sales reps are as scarce as hen’s teeth or as valued as gold (you pick the metaphor!). (read more…) [...]

  • Kelsey Group Blogs » Smalltown Gets More Social said:

    [...] As Rucker’s comment suggests, the company employs a small sales force of about 4 reps for the five bay area towns it serves — an integral part of its model. The company could also continue to extend its feature set (video ads were most recently added) to increase advertiser and user interest around what is already an elegantly designed and feature rich interface. [...]

  • October 12, 2007 at NextMedia Update said:

    [...] Survey: ‘Local Search’ Broader than ‘Google’ THE KELSEY GROUP A new survey of 2,000 consumers by Nielsen/Netratings for WebVisible found that 86 percent of those surveyed used the Internet to find a local business from which to shop, a dramatic rise from a similar survey from last year where it was 70 percent. Most of the respondents – 74 percent – said they use a search engine when they are looking for a local retail or service business. For these consumers, local search isn’t just synonymous with search engines such as Google or Yahoo. It includes all the different flavors of local media, directories and city guides online. Sixty-five percent use Yellow Pages, 50 percent use Internet Yellow Pages, 44 percent use local newspapers, 33 percent use white pages, 29 percent use TV and 18 percent use consumer review Websites. Indeed, users have a hard time pinpointing the one source that triggered a “local search” buying decision. Traditionally, this has been an ace-in-the-hole for Yellow Pages, which are thought to be among the best media for getting consumers when they are actually ready to buy. Source> [...]

  • Kelsey Group Blogs » Yellowpages.com Re-ups with Marchex said:

    [...] Some are barking louder while others are biting harder, but overall there seems to be more activity in online partnerships and product development. YPG’s distribution arrangement with Google extended last week is another example. Support for this type of action was also echoed loudly during Scott Pomeroy’s Keynote at the recent DDC conference. [...]

  • Smalltown buys Local2Me at Ghost of Midnight said:

    [...] Mike Boland [...]

  • Kelsey Group Blogs » More Announcements From Microsoft: Live Search Mobile and Live Search Maps said:

    [...] Microsoft of late has exercised a Google-esqe frequency of announcements for online products. After upgrades to Live Search and MSN Video in and around the recent Searchification event, the company last night announced enhancements to Live Search for Mobile and Live Search Maps. [...]

  • Kelsey Group Blogs » SuperPages.com Rolls Out Video (with Twists) said:

    [...] Idearc’s SuperPages.com is rolling out video around the U.S. after a limited test of sales channels and production in Seattle, San Francisco and L.A. The tests, which Kelsey’s Charlie Laughlin reported on in July, involved fewer than 100 customers. [...]

  • The Local Onliner » SuperPages.com Rolls Out Video (with Twists) said:

    [...] Idearc’s SuperPages.com is rolling out video around the U.S. after a limited test of sales channels and production in Seattle, San Francisco and L.A. The tests, which Kelsey’s Charlie Laughlin reported on in July, involved fewer than 100 customers. [...]

  • Kelsey Group Blogs » FastCall411 Grows Legs; Widgetizes For Local Search said:

    [...] CEO Richard Rosen told me that his data shows about 2/3 of calls to local merchants go unanswered, while inaccurate or outdated local business data is a well known issue. Rosen, a former exec at Jambo and CallSource, launched FastCall last March and we wrote about it in the here (also see the company’s presentation at DEMO). [...]

  • My Ghillie » JD Power Roundtable: Auto Dealers Discuss Online said:

    [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerpt Several auto dealers at JD Power’s Automotive Internet Roundtable Oct … . The paid search that he does do goes entirely to Google – something echoed by the other dealers [...]

  • Kelsey Group Blogs » Evolving the Sales Channel said:

    [...] This has been a message we’ve heard for a while, but it seems the dial has been turned up on the talk but also to a certain degree the walk. There is still a long way to go but we’re seeing more sales channel partnerships and even online pure-plays making moves towards building small sales forces. [...]

  • My Ghillie » TKG Data and Analysis: A Weekly Recap said:

    [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptIn case you missed them, here are some sample posts from another action packed week in local search. [...]

  • Kelsey Group Blogs » MyYahoo! Gets a Facelift said:

    [...] Yahoo!’s personal homepage and news reader MyYahoo! has been redesigned. It’s not clear whether or not this was a wide scale relaunch or, like many other Yahoo! product launches, if the company is rolling it out to different users over time. Mine was revamped as of this morning, as this joins a long list of recent online product redesigns. [...]

  • Kelsey Group Blogs » Judy’s Book Closes its Doors said:

    [...] Judy’s Book was among the small graduating class of reviews sites that entered the market a few years ago including Insider Pages and Yelp. Yelp of course is going strong (the “last one standing” according to Techcrunch), while Insider Pages was acquired by Citysearch last spring. [...]

  • Kelsey Group Blogs » Getting More SMBs Online: A Vertical Leap said:

    [...] Mr. Local SEO Andrew Shotland writes today about vertically oriented website development and hosting products for small businesses. This is an interesting concept because it brings together two local trends we’ve written extensively about; webification and verticalization.First, with webification, the concept is that there are many businesses out there that don’t have websites. With this, the addressable market for online advertising is diminished. This is the reason why many search based advertising providers such as Google and Yahoo! have lowered the barrier to get online with free or cheap website hosting and development products. [...]

  • Kelsey Group Blogs » TKG Data and Analysis: A Weekly Recap said:

    [...] In case you missed any, here is a sampling of posts from the TKG blog this week. Click below to read each post in full. Yellow Pages Odds n’ Ends Charles Laughlin takes a look at the week in Yellow Pages. (read more…) [...]

  • evans ink » Blog Archive » pagesjaunes.fr - what can we learn? said:

    [...] Kelsey Group did a snapshot blog post recently that highlights the success of Pages Jaunes’ online business, and also describes a modest print decline. It triggered me to dust off an unfinished post I had started after hearing Michael Datchery, CEO speak at the September EADP congress in Paris. [...]

  • Volcaniccep.Com » Local Directories Help Eniro’s Sweden Print Results said:

    [...] unknown wrote an interesting post today on Local Directories Help Eniroâs Sweden Print ResultsHere’s a quick excerpt [...]

  • My Ghillie » Yahoo! Marketplace Head Jennifer Dulski Resigns said:

    [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerpt [...]

  • Kelsey Group Blogs » The Future of Local 3-D Mapping: A Conversation with Everyscape said:

    [...] 3D mapping company EveryScape today launched its product for Boston, Miami, Aspen and New York. We’ve written a great deal about the potential for 3D mapping to become a centerpiece of the local search experience in published reports and blog posts. [...]

  • Kelsey Group Blogs » Zillow Adds Ads to Home Searches said:

    [...] The product will also will also augment the larger effort to increase sales through a growing physical sales force – something we’re seeing many online pure plays increasingly build out to varying degrees (most recently seen by yesterday’s announcement from Yodle). [...]

  • The Praized Blog » Blog Archive » Google is Building a Mobile Development Platform said:

    [...] In another related news, YellowPages.com (owned by AT&T) announced the release of a version of their site for the iPhone. According to iLounge, “the new web app can be used by visiting yellowpages.com on an iPhone or iPod touch” [...]

  • Kelsey Group Blogs » Here comes the Gphone, Part III said:

    [...] There is a lot of buzz today around a Wall Street Journal article (sub req.) that reveals the latest in Google’s impending entrance into the mobile world. As reported in a recent New York Times article and supported in a previous blog post, this will likely involve a mobile operating system rather than an actual phone. [...]

  • My Ghillie » ILM:07 Update: Facebook, Google, Microsoft, ShopLocal ++++ said:

    [...] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptOther notable adds include ShopLocal CMO Bob Armour, Scott Ferris from Microsoft’s Atlas division, and City Voter’s Josh Walker. There is also a brand new Local Mobile panel, featuring Gary Roshak, who has migrated from Marchex to … [...]

  • Kelsey Group Blogs » FastCall 411 Grows Legs, Part II said:

    [...] As we speculated a few weeks ago, FastCall 411 has officially taken its product portable so that it can “live” on other local search sites. [...]

  • Kelsey Group Blogs » Yahoo! Makes First Post-Semel Move said:

    [...] Answering the question posed yesterday (”Where do we go from here?“), Yahoo’s first move out of the gate in the post Terry Semel era was to acquire high school and collegiate sporting site Rivals.com for a rumored $100 million. [...]

  • Kelsey Group Blogs » TKG Data and Analysis: A Weekly Recap said:

    [...] In case you missed any posts, here is a weekly recap of select happenings in local search, yellow pages, and online media. Read below to read each post in full. Gannett’s Metromix Investment: ‘Under $10 Million’ Gannett is teaming with Tribune on a 50/50 basis to take the latter’s Metromix entertainment site national, and reach into the highly valued 21-24 year old market that doesn’t typically use newspapers–online or off. The JV plans to cover the top 30-35 markets within a year, including invasions of cities where neither media company has a newspaper or TV station. A 12 person sales team will anchor the national effort. (read more…) [...]

  • Kelsey Group Blogs » Google Announces Long Awaited Mobile Platform said:

    [...] This will really open things up in the mobile world and is a true game changing event. This joins Apple’s similar move to release it’s software development kit (SDK) to the 3rd party developer community which will similarly enable a lot of innovation. Mobile Local search will see a great deal of that innovation and many other implications of these moves were explored in our post last week. [...]

  • Kelsey Group Blogs » Google Mobile Phone Consortium said:

    [...] First, we are reiterating our US mobile forecast through 2012. The forecast breaks out usage and revenue into the three ad segments: Ad Sponsored Voice Services, Mobile Search and Browse and Multi-Modal Applications. Today’s announcement gives further indication that this is indeed the correct lens through which to view this nascent ad market. Our US forecast calls for these three segments to grow from $33.7 million to $1.42 billion, a 116% CAGR through 2011. We should start to see mobile services via Android in 2008 in Europe, the US and Pacific Rim. [...]

  • Kelsey Group Blogs » LiveDeal Gets More Social said:

    [...] Classifieds aggregator LiveDeal has been on a roll this year in bringing new content into the fold to become more competitive as an overall local search destination. First it brought directory listings to compliment its classifieds listings, then it brought in social media (classifieds discussion boards), then video. [...]

  • » Here Come the Social Network Ads, Part II: The Local Angle said:

    [...] Some of these local advertising possibilities for Facebook have already been developed around classifieds, while MySpace has seen some activity around SMBs creating profiles to gain exposure through viral marketing. The new ad platform could create a channel for these businesses to more meaningfully market themselves on MySpace, similar to the way artists and bands have historically done. [...]

  • A Frog in the Valley » So many tabs, so little time! said:

    [...] Kelsey Group Blogs » Social Networking Ad Targeting: The Local Angle [...]

  • Kelsey Group Blogs » TKG Data and Analysis: A Weekly Recap said:

    [...] In case you missed any posts, here is a weekly recap of select happenings in local search, Yellow Pages and online media. Read below to read each post in full. LiveDeal Gets More Social Classifieds aggregator LiveDeal has been on a roll this year in bringing new content into the fold to become more competitive as an overall local search destination. First it brought directory listings (via YP.com acquisition of LiveDeal) to compliment its classifieds listings, then it brought in social media (classifieds discussion boards), then video. Now the site has gone further down the social path by bringing in reviews content from Yelp. (Read more…) [...]

  • Local Headlines: Tues Nov 6, 2007 « State of Local said:

    [...] Local Headlines: Tues Nov 6, 2007 Posted November 9, 2007 In Yellow Pages, the Competition Isn’t the Other Fellow At the Directory Driven Commerce conference we held in 2006, the theme was “Adapting to a Shifting Marketplace.” In my opening remarks, I noted that Ford Motor Co. had been the second-largest automobile company in the world behind General Motors for 70 years. [...]

  • TKG Data and Analysis: A Weekly Recap said:

    [...] DG wrote an interesting post today onHere’s a quick excerptGoogle announced the beginnings of a consortium that includes 30-plus members to create an open source mobile operating system called Android. The operating system is built on the open Linux Kernel and uses the liberal Apache v2 open … [...]

  • Will the iPhone change Local Mobile Search? at iPhone My Dot Com said:

    [...] In Matt Boland’s Column at the Kelsey Group Blog, he discusses the NY Times article on iPhone’s potential effect on local search. [...]

  • 4 Letter Domain News » Blog Archive » Kelsey Group Blogs » Google Earth, Now With Video said:

    [...] Kelsey Group Blogs » Google Earth, Now With Video [...]

  • Kelsey Group Blogs » Video: Google’s New Mobile Platform in Action said:

    [...] Google’s Software Development Kit for its open source mobile operating system, Android, was released today (see last week’s post for background). Google has also produced a video that exhibits some of the applications that can be developed on Android. [...]

  • Kelsey Group Blogs » YPG New Zealand’s Yellow Goes Mobile said:

    [...] the deep penetration mobile phones have in most developed countries, and the rapidly improving web interface of most mobile systems, mobile web as a marketing vehicle will grow in prominence. In thealone, The Kelsey Group is forecasting web marketing to grow from $20 million in 2007 to $944 million by 2012. According to Matt Booth, Kelsey’s Program Director of Interactive Local Media“The mobile and search markets are linked, and we believe market share in one could affect the other. Therefore, search portals will push hard into mobile in an attempt to retain their dominantpositions.” All of this said, mobile is the next frontier for directory publishers since this is a marketplace where they can gain dominance with their SME data and enhanced mapping features.the likes of Google and MSN focusing on this market this is a battle publishers need a win or dominate in order to create another growing revenue source.         Blog:Yellow Pages, Local Media Blog, European Directories, Advertising Networks, Mobile Posted by: Michael Taylor at 7:51 am- [...]

  • B2B Local Search - Canada’s Weak Link | MetalTinSigns.com said:

    [...] Read the rest of this great post here [...]

  • Kelsey Group Blogs » A Conversation with EZShow said:

    [...] Fresh off of a day at NewTeeVee’s excellent online video show – the first of its kind that size – I had the chance to talk to the very interesting EZShow. [...]

  • Kelsey Group Blogs » Yellow Pages: More Than Just “Get An Idea” said:

    [...] Yellow Pages publishers need to maintain their circulation if they are going to continue to show the strong profit margins that investors are used to. We believe that it is time for the industry to advertise the value of Yellow Pages once again, rather than leaving advertising spending to each publisher. Consumers, and even most advertisers, don’t differentiate between Yellow Pages directories so ad spend by one directory often cancels out advertising by another (think presidential debates). While the U.S. Yellow Pages trade associations are contemplating a merger, we hope that part of the discussion will relate to significant contributions by members to advertise the utility, ease-of-use and high return on investment of both print and Internet Yellow Pages. [...]

  • Kelsey Group Blogs » Google Works to Solve the “Last Block Problem” said:

    [...] This is analogous to Google letting businesses edit and contribute data to its Local Business Center, which enhances the organic business listings that surface in Google Maps SERPs. It extends similar capability to the rest of the online user population (or at least registered Google users), and has the similar goal of improving local listings data. [...]

  •   $50 USD to Sell a Car in the UK by associationsx said:

    [...] click here for full story [...]

  • Kelsey Group Blogs » TKG Data and Analysis: A Weekly Recap said:

    [...] In case you missed any posts during the short week last week, here is a recap. Click below to read each post in full. Bebo Provides Mainstream Content — Attracts Big Brands Last week Bebo, the global social network, announced its new OpenMedia platform partnerships. The network has partnered with major media brands to deliver premium content to its 40 million users. Partnerships include CBS, MTV Networks, ESPN, the BBC, Channel Four, ITN, Yahoo! and BSkyB, as well as emerging media companies like Music Nation, Next New Networks, Crackle, Ustream, Last.fm and JibJab. (read more…) Should Publishers Embrace Opt-Out? This question arose last week at the Yellow Pages Today event in Zurich, which was built around the theme of “Driving Value.” A late addition to the program was Wenche Holen, who runs the Nordic publisher Eniro’s Norwegian operations. Holen was asked to talk about her company’s experience in fighting a serious challenge from an environmental group (Naturvernforbundet) that urged the creation of an opt-in system, which would require consumers to actively vote to receive a print phone book. (read more…) Amazon’s Kindle e-Reader Signs 7 Newspapers Amazon yesterday launched a $399 electronic black-and-white e-reader called “Kindle” that can quickly download books and customized versions of newspapers, magazines and blogs over a limited-use free EVDO network. Seven newspapers are included in the first batch of content: The Wall Street Journal, The New York Times, The Washington Post, Seattle Times, San Francisco Chronicle, Atlanta Journal Constitution and San Jose Mercury News. (read more…) Urban Mapping Forms Partnership, Gets Into SEM Game Urban Mapping yesterday announced a partnership with mapping technology provider Placebase. Placebase basically has an API built on mapping tiles (the standard unit of Web 2.0 mapping) that lets developers do a lot with pushpins. This comes in handy in mapping mashups for enterprise applications that require lots of dynamically plotted points. Urban Mapping, for those who don’t know, has a very interesting neighborhood data engine that generates and uses neighborhood-specific terms to better index mapping data. This takes into account the types of colloquial geographic modifiers some users will type in their local searches (”west end,” “southie,” “china basin,” etc.) (read more…) Google Works to Solve ‘Last Block Problem’ Google announced that it will now allow users to change address information in Google Maps. This will let any registered user click and drag map arrows to a different place on the map if they are incorrect. This is analogous to Google letting businesses edit and contribute data to its Local Business Center, which enhances the organic business listings that surface in Google Maps SERPs. This latest development extends similar capability to the rest of the online user population (or at least registered Google users) and has the similar goal of improving local listing data. (read more…) [...]

  • Oodle Blog » Blog Archive » Oodle 2.0: One Week Later said:

    [...] We launched Oodle 2.0 one week ago today, and given all the incredibly hard work our team put in, we’re gratified to find that we’re receiving good responses. Big shout out to all the press who wrote reviews of the site. This is for you, TechCrunch, Mashable!, Greg Sterling, Cheezhead, Marketing Pilgrim, auctionBYTES, VentureBeat, CNET, RentVine, AppScout, Kelsey Group, Search Engine Watch, and Resource Shelf. [...]

  • Intuit Acquires Homestead for $170 Million « Screenwerk said:

    [...] I ran across the Kelsey blog post on the acquisition via Techmeme in which it says, “In fact, we ran considerable analysis around the acquisition of StepUp Commerce for $65 million and the Google-Intuit deals last year. . . Kelsey was the only firm pre-briefed by these companies ahead of the acquisition and partnership.” [...]

  • VentureBeat » Intuit buys Homestead, a business web services company, for $170 million said:

    [...] See the Kelsey Group for an optimistic take on its efforts. The company has a long list of VC backers, including Draper Fisher Jurvetson , Intel , Redpoint Ventures , IVP , Global Retail Partners , Meritech Capital. Tagged N/A VentureBeat Community [...]

  • Kelsey Group Blogs » WSJ Podcast: TKG on Online Video said:

    [...] The Wall Street Journal this week gave a nod to some of the developments in online video for SMBs. The Journal cites TKG data about online video as a direct response medium that SMB advertisers are starting to recognize and value. [...]

  • Blog RG » TKG Data and Analysis: A Weekly Recap said:

    [...] Original post by Mike Boland [...]

  • Kazakhstan » Blog Archives » Serbia, Qatar and Kazakhstan said:

    [...] Serbia, Qatar and Kazakhstan… a growth business. It barely existed just a few years ago. Because of the economic conditions in the United States, US ad spending growth is expected to be only 2.5 percent. Still we are better off than Serbia, Qatar and Kazakhstan. [...]

  • Kelsey Group Blogs » TKG Analysts Lay the Groundwork said:

    [...] SEM resellers and fulfillment firms will meanwhile be an important part of this value chain, as is explored in a TKG report that will publish tomorrow. Recent investments in ReachLocal and Yodle are a testament to this. [...]

  • Kelsey Group Blogs » Stuart McKelvey Dives into Survey Data said:

    [...] This has been discussed for some time in local search circles as a key challenge. But how do you track this post search activity in practice (beyond survey data)? A number of examples were given including coupons, call tracking, landing pages that are specific to traffic sources, and in store pick up features. [...]

  • CMR Gateway an ‘Ad Exchange’ for Independent YP « Screenwerk said:

    [...] Peter Krasilovsky did a good job previously of explaining the system. [...]

  • Local Advertisers: Have You Hugged A Banner Ad Today? « State of Local said:

    [...] But as paid search becomes more time consuming with advertisers having to managing hundreds, if not thousands of keywords, and costs increasing with its popularity, some local advertisers are looking elsewhere for new customers online, as The Kelsey Group found. When looking to best allocate their budgets, local advertisers must not forget their old friend — the display ad. [...]

  • Local Mobile Search Research said:

    [...] With 15 percent of U.S. mobile subscribers accessing news and information via the mobile browser, mobile search represents a huge growth opportunity for SEO’s. The Kelsey Group recently revealed that nearly half of mobile users will be looking for a mobile phone with better Internet capability when they make their next mobile phone purchase. [...]

  • » YellowPages.com Explains Ingenio Acquisition said:

    [...] The acquisition didn’t get the mainstream spotlight for the most part; admittedly, it’s not the sexiest announcement out there. But it is big, and has gotten a nod in certain local search circles (Kelsey Group post here; and of Frank Watson posted about the deal here on SEW). [...]

  • Mr - Reel SEO Video Marketing said:

    [...] Kelsey’s Michael Boland, provides some interesting factual research and information on how video does result in conversions and in action in his blog post: TKG On Online Video. [...]

  • Kelsey Group Blogs » Google’s John Hanke: Maps, Mashups and Mobile said:

    [...] Google’s head of Maps and Earth John Hanke keynoted this morning at ILM:O7 and went in to depth about these products’ recent announcements. These include MyLocation, terrain maps, user address corrections, and enhancements to MyMaps. [...]

  • New West… “great content and local authenticty” at Ghost of Midnight said:

    [...] John Kelsey writes today… In 2005, Jonathan Weber launched New West Publishing, an online independent local media company designed to serve the “culture, economy, politics, environment and life style of the Rocky Mountain West.” Today NewWest.net is structured as a regional publication that also focuses in on seven local markets. He reiterated… the difficulty of selling local online advertising. Success requires patience and persistence, the blocking and tackling of the online local media business. At the same time, you need talented players and a good strategy. These could be described as great content and local authenticity. [...]

  • Economics Topics News » Blog Archive » Injecting ‘Social’ into Local Media said:

    [...] Injecting ‘Social’ into Local MediaBy Mike BolandFisher’s purpose in purchasing Pegasus: Fisher wanted to do something more dramatic than just re-do their website. It was buy or build a new website, from their standpoint. With the Pegasus acquisition, Fisher can totally re-create the …Kelsey Group Blogs – http://blog.kelseygroup.com [...]

  • Kazakhstan » Blog Archives » Kazakh gold mine to float on London Stock Exchange said:

    [...] Serbia, Qatar and Kazakhstan… a growth business. It barely existed just a few years ago. Because of the economic conditions in the United States, US ad spending growth is expected to be only 2.5 percent. Still we are better off than Serbia, Qatar and Kazakhstan. [...]

  • The Local Onliner » Closing The Book on ILM:07 said:

    [...] In addition to the Kelsey write-ups, Mike Boland has captured links from the press and bloggers who attended our event. It was good to have them aboard. And Mel Taylor tooks some great shots. [...]

  • Kelsey Group Blogs » said:

    [...] In addition to the Kelsey write-ups, Mike Boland has captured links from the press and bloggers who attended our event. It was good to have them aboard. And Mel Taylor took some great pictures. [...]

  • State of Local » Have You Hugged A Banner Ad Today? said:

    [...] But as paid search becomes more time consuming with advertisers having to managing hundreds, if not thousands of keywords, and costs increasing with its popularity, some local advertisers are looking elsewhere for new customers online, as The Kelsey Group found. When looking to best allocate their budgets, local advertisers must not forget their old friend — the display ad. [...]

  • Kaiyzen - The Art of Continual Improvement » Online Video in 2008 said:

    [...] Here is another posting of Mike’s from the Kelsey Group blog talking about local media and how online news and video is effecting traditional forms of local media. SHARETHIS.addEntry({ title: “Online Video in 2008″, url: “http://kaiyzen.com/?p=33″ }); [...]

  • SES Chicago Day 3: ADSDAQ by ContextWeb on Online Ad Exchange Panel said:

    [...] Talking Local @ SES Chicago, Charles Laughlin, Kelsey Group Blogs [...]

  • Kelsey Group Blogs » Superpages Adds Another Distribution Partner said:

    [...] This deal continues a pattern of deals from Idearc to build its distribution platform, via small and large partnerships or acquisitions. At the top of this list is the September acquisition of Switchboard from InfoSpace. Other smaller deals in the same vein include agreements with YellowUSA.com, Intellistrand, WhitePages.com and others, plus its acquisition of LocalSearch.com from American Town Networks. [...]

  • The CallGenie Blog » Blog Archive » Kelsey ILM Conference Recap said:

    [...] Lots of other great event coverage at the Kelsey Blog. [...]

  • The Call Genie Blog » Blog Archive » Kelsey ILM Conference Recap said:

    [...] Lots of other great event coverage at the Kelsey Blog. [...]

  • Kelsey Group Blogs » Eurekster Comes out of Beta; Joins Video Movement said:

    [...] Also notable is that the Swicki was recently launched for video search, a growing area being explored by companies we’ve profiled here in the past including Blinkx, Scan Scout and Adap.tv. This happened through a recent partnership with Blinkx. “We were waiting for video to mature to a certain point,” said Eurekster CEO Steven Marder in a recent conversation. “One, where video feeds were good enough, and two where we could parter with someone aggressive enough to do what we want to do. We think Blinkx is the most advanced in analyzing video for content and meaning.” [...]

  • Yellowbot SEO Analysis: Part One said:

    [...] Yellowbot made a big splash in the local search world earlier this year when they launched and grew very quickly for a site that was basically just a directory of businesses and service categories. Within three months of its launch the site reportedly had somewhere between 500,000 and 1,000,000 monthly visitors. [...]

  • Kelsey Group Blogs » A Conversation with BuzzLogic II: Monetizing the Buzz said:

    [...] Back in April we wrote about BuzzLogic, a San Francisco based company whose desktop software app finds out where particular topics are being discussed throughout the blogosphere and online news media. [...]

  • Kelsey Group Blogs » Andrew Day: Dutch Consolidation Best for that Market said:

    [...] The deal to consolidate the Netherlands directories market has Truvo exiting the Netherlands (assuming regulators approve the deal next year) and European Directories rolling up the two brands, Gouden Gids (Truvo) and DeTelefoongids (ED), into a single directory platform. The two publishers have fought a bitter battle for market share over the past several years. [...]

  • The Death of The Book Has Been Greatly Exaggerated | LocalPoint - Perspectives on the Local Internet said:

    [...] What I find interesting about the book is that it’s been essentially unchanged for 100 years. The offices of our newly-acquired call tracking company, VoiceStar, have an amazing selection of antique phone books in their waiting area, some only 20 pages long and some even including instructions for how to dial your phone. Flipping through them reminds you that even as ads got bigger and color was added, it’s still really just a list of local businesses. Today, the Kelsey Group blogged about some recent comments from Yellowpages.com (AT&T’s Internet arm) about the potential they see in a “three screen” (i.e. Internet, phone and TV) strategy for non-book advertising. What Peter Krasilovsky mentions is that while some other players in the space like Verizon have sold their yellow pages arm, AT&T still sees real (and increasing) value in theirs. While the revenue growth numbers that are discussed show a lot of hope for and investment in the success of non-book advertising, what’s telling is that AT&T isn’t devaluing the advertising in the book in favor of these other sources. [...]

  • Shopping With The Yellow Pages · Bingo News said:

    [...] Original post by Kelsey Group Blogs [...]

  • The Praized Blog » Blog Archive » A Look Back at 2007 said:

    [...] This purchase is a critical move for YellowPages.com and it clearly signals to the rest of the directory industry that call-tracking/pay-per-call will be the unifying standard in local product bundling, allowing a single sales force to sell multiple media formats. In the same vein, Marchex acquired Voicestar earlier this year. [...]

  • Shopping With Yellow Pages · Bingo News said:

    [...] Original post by Kelsey Group Blogs [...]

  • Kelsey Group Blogs » Yahoo! Maps Get More Interactive said:

    [...] It’s also yet another point of differentiation in a long-standing feature war between mapping providers. Interactive features, personalization, social media, and more recently 3-D mapping have become the hallmarks of this competition. [...]

  • Kelsey Group Blogs » Starting to Put Some Numbers on Online Video said:

    [...] WebVideoReport has started to put some numbers on the growing online video space. It joins GigaOm’s NewTeeVee in exclusively covering this space, and has put out some interesting articles in the past few weeks. [...]

  • Kelsey Group Blogs » Putting Some Numbers on Online Video said:

    [...] The latter is interesting because it looks at the CPM rates for a sampling of mainstream online video channels. This includes mostly pre-roll video ads but also looks at video ad overlays, which are beginning to displace a certain degree of pre-roll advertising, thanks to the efforts of companies we’ve profiled here in the past, including ScanScout and Adap.tv. [...]

  • Alt Search Engines » Blog Archive » Eniro Embraces Wacky World of Video Search said:

    [...] The Kelsey Group: Last week the Swedish directory publisher Eniro announced that it has selected Stockholm-based Picsearch to power a video search feature on the eniro.se portal. Picsearch has a relationship with Eniro via its provision of a video search feature on Kvasir.no, Eniro’s Norwegian Web search platform. [...]

  • Kelsey Group Blogs » European Directories Expands Poland Presence With Ditel Deal said:

    [...] This agreement comes close on the heels of ED’s announced acquisition of Gouden Gids from Truvo, a deal that awaits regulatory approval in the Netherlands. If approved, that combination with consolidate the Dutch directory business into a single dominant player. [...]

  • Kelsey Group Blogs » Citysearch and Local.com Partner Up said:

    [...] Citysearch will meanwhile get more distribution for its content and its advertisers which, in the long run, could increase its own traffic as well as its value proposition to advertisers. The latter is obviously of interest to the city guide, and is something it continues to augment with local sales investments. [...]

  • Kelsey Group Blogs » More on the Local.com/Citysearch Deal said:

    [...] As promised, today I had the chance to talk with Local.com’s VP of Bus Dev and Sales Peter Hutto, who took time away from his vacation to provide some more color on yesterday’s partnership with Citysearch. [...]

  • Dave Liu dot com / musings from the edge » Articles of the Day said:

    [...] Yahoo’s Map Upgrade And The Fight For Local Search Supremacy – Yahoo Maps has added new “drag and drop” functionality for routes, giving users the option of customizing their driving directions for things like shortcuts and traffic avoidance. Yahoo has also upgraded the search interface, putting photos and reviews right inside the window that pops up for business listings. [...]

  • Kelsey Group Blogs » TKG Data and Analysis: A Holiday Week Recap said:

    [...] Posting has been light over the past few days, but a lot happened before that. If you missed any posts, here is a recap. Click below to read each post in full. A Holiday Wish One of the many reasons the Internet has bloomed in the U.S. is that the Administration, under the leadership of Ira Magaziner, former head of U.S. Internet policy, allowed the World Wide Web to grow without putting unnecessary restrictions on it. Yesterday, the FTC issued a very unsurprising decision allowing Google’s proposed merger with DoubleClick. (read more…) [...]

  • Kelsey Group Blogs » Poking Fun at Local Video Ads said:

    [...] There has been lots of talk about local merchant video ads this year, a trend pushed forward in the most meaningful way by Citysearch’s May integration of video ads. We’ve also seen every major U.S. IYP do the same this year, in various ways. [...]

  • Kelsey Group Blogs » Poking Fun at Local Video said:

    [...] There has been lots of talk about local merchant video ads this year, a trend pushed forward in the most meaningful way by Citysearch’s May integration of video ads. We’ve also seen every major U.S. IYP do the same this year, in various ways. [...]

  • Kelsey Group Blogs » TKG Data and Analysis: A Weekly Recap said:

    [...] Poking Fun at Local Video There has been lots of talk about local merchant video ads this year, a trend pushed forward in the most meaningful way by Citysearch’s May integration of video ads. We’ve also seen every major U.S. IYP do the same this year, in various ways. As we’ve mentioned many times, this brings video advertising within the grasp of many SMBs, as it’s always been of interest, but cost prohibitive on cable. Economics aside, part of the ecosystem that is developing around online video also involves a rising quality standard pushed by online video vendors such as TurnHere and EZ Show. (read more…) [...]

  • Kelsey Group Blogs » ReachLocal Gains AdWords Reseller Status said:

    [...] goes straight to the source with its own growing sales channel. This build-rather-than-partner strategy is no easy task, but ReachLocal continues to scale up and show that it can be done. TheOctober $55 million cash infusion (and resulting $305 million valuation) is a vote of confidence in this model and a means to continue to develop it. The same can be said (albeit to a lesser degree)newly minted AdWords reseller status.         Blog: Local Media Blog, Paid Search, Local Ad Sales Posted by: Mike Boland at 10:24 am- [...]

  • Kelsey Group Blogs » Local.Com Gets More Social said:

    [...] Following closely behind its integration of Citysearch content (including reviews) last month, Local.com announced today that it will integrate two million reviews from Yelp. This was made possible by Yelp’s recent release of its API for local search sites to build mashups and pull int its reviews. LiveDeal recently did the same. [...]

  • Kelsey Group Blogs » Urban Mapping Releases API said:

    [...] As we’ve mentioned in the past, Urban Mapping’s core product is used by most portal mapping providers to index mapping data with the anticipation of the colloquial terms searchers might use (i.e. “near caltrain station”, “Southie”, etc.). The company has also branched out by providing this neighborhood data as a valuable tool for search marketers to use in the process of keyword generation for geotargeting. [...]

  • Kelsey Group Blogs » Zillow Sheds Beta Status, Part II; Setting Standards said:

    [...] All of these factors also work towards increasing inventory and the value proposition to advertisers, set forth in the October launch of Zillow’s ad product HomeDirect. [...]

  • Kelsey Group Blogs » Competing For Attention in the Social Networking World said:

    [...] Peter Krasilovsky’s post this morning got me thinking about MySpace’s future. It makes a lot of sense that the company would come out with an ad product to rival Facebook’s Pages and Ads programs. It has already made a few moves in this direction. [...]

  • Kelsey Group Blogs » Android Prototype Sightings at CES said:

    [...] As we’ve mentioned a few times, Android along with the iPhone will erode the carrier control that has stifled innovation in the mobile world thus far. Basically any incentive to innovate mobile applications was stifled by the fact that products had to pass through the filter of each individual carrier for various model phones and operating systems. [...]

  • Kelsey Group Blogs » Grayboxx Gets More Personal said:

    [...] As we’ve written the company’s “implicit reviews” pull together disparate information sources to rate local businesses. The upside of these neighbor recommendations is that its algorithms base quality scores on factors across many different categories and locales, alleviating a perennial challenge of generating content outside of popular categories (i.e. restaurants in New York). [...]

  • Kelsey Group Blogs » Yellow Pages Group the Latest to Marry Video and IYP said:

    [...] Having various price points will probably be the best strategy for IYPs given that they call on such a range of businesses (i.e. restaurant, dentist, car dealership), that each have differing needs and ad budgets. This will involve a sliding scale of price vs. personalization and manual attention which will take form through relationships with various vendors. [...]

  • Kelsey Group Blogs » What the Heck Is Web 2.0?; Tech Heavyweights Debate said:

    [...] About five minutes into the discussion, Bill Gates takes over to talk about 3-D mapping and search, which of course have lots of ties to local. Many of his thoughts also echo the speculations we’ve made (here and here) regarding 3-D mapping’s potential as a centerpiece of local search in certain verticals such as retail and real estate. [...]

  • Kelsey Group Blogs » Spot Runner Expands to More Personalized Video said:

    [...] So the clear trend here is that video production vendors, as their services grow in demand, are seeking to grow their product lines to include many levels of service and price points to increase penetration across the SMB marketplace (and national brands looking to geo target video advertising). This makes sense in the SMB marketplace where a wide range of businesses “live” — each with varied ad budgets and proclivities for video advertising (think restaurant vs. dentist, vs. roofer). [...]

  • Kelsey Group Blogs » Video News Aplenty: TurnHere Strikes Deal With Yellowpages.com said:

    [...] Deals with Citysearch last April, Superpages last month and now Yellowpages.com give it a much stronger distribution backbone. These publishers also clearly boost business levels for TurnHere by essentially reselling its video ad service through their own local sales channels. Through this, TurnHere will see natural marketing benefits. [...]

  • Kelsey Group Blogs » New UK Research on Directory Usage Fans Opt-Out Chatter said:

    [...] That said, we believe that print publishers should embrace rather than resist the environmental and consumer-empowerment forces that will lead to an opt-out system for directories sooner or later. Some European publishers are beginning to do just that. This movement will take hold first in large metropolitan markets. Clearly, many consumers when asked say they don’t want the printed books (though some may change their mind when the house floods and the power goes out). That number is not likely to get any smaller. Fairness suggests that consumers should have the right to forgo distribution of the printed book, particularly in an era where competition leads to multiple directories landing on many doorsteps. [...]

  • Kelsey Group Blogs » EveryBlock Puts a New Spin on Hyper-Local said:

    [...] New hyperlocal content aggregator Everyblock has launched in New York, Chicago and San Francsico. By bringing together locally oriented blogs, reviews and images it join the ranks of outside.in, Placeblogger and (more recently) Topix. [...]

  • Kelsey Group Blogs » Superpages and Marchex form Distribution Deal said:

    [...] For Marchex it’s also a win, in that it adds content to its rather large network of sites. Last June, the company launched hundreds of thousands of geo-specific and vertical domains built on aggregated content from its OpenList subsidiary. This was the first shot in a solid effort to build a vast network of sites that go a step further than the meager amount of content and lackluster experience “Geo-domains” have traditionally been known for. [...]

  • Kelsey Group Blogs » TKG Data and Analysis: A Weekly Recap said:

    [...] Last week, a lot happened in the local media world. Here is a selection of posts in case you missed any. Click below to read each post in full. Universal Search Paves the Way for Local Video Most of the discussion on local video advertising has happened around IYPs and local search sites such as Citysearch. This is certainly where most of the activity is taking place as these companies are taking the guesswork out of video production and distribution for resource-constrained SMBs. This is of course happening with the help of a growing list of video vendors, such as TurnHere, whose services IYPs essentially resell. (read more…) EveryBlock Puts a New Spin on Hyper-Local New hyperlocal content aggregator Everyblock has launched in New York, Chicago and San Francisco. By bringing together locally oriented blogs, reviews and images, it joins the ranks of outside.in, Placeblogger and (more recently) Topix. Specifically, it scrapes and supplies geotagged Flickr images, reviews from Yelp, and lost and found items from Craigslist. But it also attempts to differentiate itself with more specific and unique data feeds from government sources such as liquor licenses, restaurant inspections and crime reports. (read more…) New U.K. Research on Directory Usage Fans Opt-Out Chatter A new study in the United Kingdom, commissioned by welovelocal.com, a U.K.-based online local site competing against directory publishers, has found that 35 percent of British consumers no longer want to receive print directories, and choose the Internet to look up local information or use word of mouth. That’s a substantial figure. On the other hand, 58 percent of British consumers welcome the delivery of print directories to their homes, which is hardly an argument that print directories are no longer viable. (read more…) Quebecor World Declares Bankruptcy The Canadian printing company Quebecor World has filed for bankruptcy protection and secured US$1 billion in emergency financing. Quebecor’s predicament reflects some of the stresses taking place in traditional print media, which will only get worse in the next year if the current economic gloom continues as expected. (read more…) Yellow Pages Group Canada Adds Microsoft Virtual Earth Maps Microsoft Canada Co. and Yellow Pages Group Canada announced that Microsoft Virtual Earth mapping software is now available on YellowPages.ca. The software licensing deal allows YPG to provide a more robust map experience for users. It will also enable the publisher to push the mapping technology to its various online properties and eventually create additional advertiser opportunities. (read more…) [...]

  • Kelsey Group Blogs » Testing out the iPhone’s New Local Search Functions said:

    [...] Google Maps for example has a nice new feature that enables the device to tell where it is and show its location using a circle on the map. This map feature is very similar to Google’s announcement in November that Google Maps accessed via Windows Mobile or Java enabled devices will have a small circle showing the phone’s location. And like that announcement, the new iPhone feature uses cell towers (and wi-fi nodes care of Boston-based Skyhook Wireless.) to triangulate a device’s location. [...]

  • Kelsey Group Blogs » eLocal Listing Gets Into the Video Game said:

    [...] This is where eLocal Listing focuses. Working primarily with SMBs, eLocal Listing has a low barrier product model that offers not only video, but a way to get online in the first place. It specifically targets these businesses that don’t have websites — a sizable segment as we’ve mentioned; and one that is most likely to need help getting their video shot, edited, uploaded and optimized. [...]

  • Kelsey Group Blogs » Yellow Book IYP Traffic Surges said:

    [...] This surge in traffic is a real boost for Yellow Book, a division of UK-based Yell Group. As its organic print revenues have slowed (the natural consequence of getting big in a tough market, with limited expansion opportunities), the pressure has grown for Yellowbook to adopt a more ambitious strategy for generated online revenue growth. In comes Pat Marshall in mid-2007,with the task of making Yellow Book as much of a player on the online field as it has been in print. [...]

  • Kelsey Group Blogs » Google and Twitter Super Tuesday Mashup said:

    [...] Some may remember how Twitter put itself “on the map” during the SoCal fires last year by serving as a resource to track the fire and get important evacuation details and status to the people who needed it. In that way the social tool proved useful in a specific use case that hadn’t yet been thought of (also see Peter Krasilovsky’s post on how he and his family benefited from various online tools). [...]

  • Kelsey Group Blogs » New iPhone: That Was Quick said:

    [...] Like the company’s infamous rapid fire iPod product rollouts, expect lots of developments for the device over the next 18 months. This will be accelerated even more by the competition that will surround the next generation of mobile devices — led by the standards set by the iPhone and (yet to be fully seen) Android-based devices. It will be an exciting ride. [...]

  • Kelsey Group Blogs » More Cool Google Maps Mashups said:

    [...] seen a few publishers do similar things and overall, maps mashups are of course nothing new. Though we’ve given them a nod a few times this week (and sporadically in the past), Google Maps Maniathe blog of record for map mashups. Check it out to see the range of obscure and useful maps that others have created; and for inspiration for how local mashups could apply to where you sit.       Blog: Local Media Blog, Mapping Posted by: Mike Boland at 9:20 pm- [...]

  • Kelsey Group Blogs » TurnHere Gets Funding said:

    [...] In what amounts to yet another vote of confidence for local merchant video producer TurnHere, the company has announced a $7.5 million cash infusion from Venrock and Hearst Interactive Media. It’s also a vote of confidence for the red hot local video advertising space, of which TurnHere has proved a leader in both the quality of its videos and the distribution deals it’s formed (Citysearch, Superpages, Yellowpages.com). [...]

  • Kelsey Group Blogs » TKG Data and Analysis: A Weekly Recap said:

    [...] TurnHere Gets Funding In what amounts to yet another vote of confidence for local merchant video producer TurnHere, the company has announced a $7.5 million cash infusion from Venrock and Hearst Interactive Media. It’s also a vote of confidence for the red hot local video advertising space, of which TurnHere has proved a leader in both the quality of its videos and the distribution deals it’s formed (Citysearch, Superpages, Yellowpages.com). (read more…) [...]

  • Kelsey Group Blogs » Comcast Scoops up Vehix said:

    [...] Comcast announced today that its advertising sales division, Comcast Spotlight, will acquire automotive site Vehix (sans “dot com”). The company had a previous relationship – financially and strategically, and today’s deal makes the marriage official. [...]

  • Kelsey Group Blogs » The Rise of “How-To” Videos said:

    [...] It also seems this format could thrive in the IPTV environment, and become almost a form of “advertorial” content that could replace traditional television advertising in some verticals such as home and garden. 30 second spots will in fact be less conducive to the “on demand’ nature of IPTV, and there will be some creativity required to integrate advertising through product placement or instructional video. [...]

  • Kelsey Group Blogs » Postmortem on PMA ‘08: Photography as a Search Vertical said:

    [...] The varying audience profile made for varying online advertising needs. The retail operations in the audience showed an interest in the opportunities to have inventory be searchable and even reserved in store. This is something starting to become available to businesses of all sizes from companies like Krillion and NearbyNow, compared to being traditionally reserved to big box operations with lots of internal IT resources. [...]

  • Kelsey Group Blogs » Postmortem on PMA ‘08: Photography as a Search Vertical said:

    [...] The democratization of online resources at SMBs disposal also goes for some of the landing page and micro-site offerings increasingly available as low barrier opportunities for SMBs to get online and make themselves found. This includes low hanging SEO fruit such as populating SMB information in Google’s Local Business Center — something that set off a fair amount of audience questions. [...]

  • Kelsey Group Blogs » AOL Taps Citysearch in Content Distribution Deal said:

    [...] Like that deal, we’re bullish on its possibilities for both parties. One of the highlights for me is that Citysearch will feed local reviews and video content into AOL Local and other properties. Local video and reviews are becoming a hot commodity and Citysearch has done a good job aggregating and producing them. [...]

  • Kelsey Group Blogs » Google Gets into the Photo Sharing Game said:

    [...] 2. It pushes Google further down the path of being a content generator rather than just a raw indexing and search machine. Other similar efforts that involve users contributing original content include Google Base and user reviews in Google Maps. Through these efforts, it’s very slowly becoming more like Yahoo! [...]

  • TKG Data and Analysis: A Weekly Recap : jeremykuno.com said:

    [...] Here are some highlights from the TKG blog this week, in case you missed any posts. Click below to read each post in full. Microsoft’s SMB Suite Tackles ‘Webification’ The New York Times’ David Pogue writes this morning about some of the outcroppings of new innovation at Microsoft, apparent through the newest version of Office Live for Small Business. The product takes the “webification” issue to heart by allowing tech illiterate SMBs to get up and running with a suite of tools for developing and hosting a website. (read more…) [...]

  • Kelsey Group Blogs » Live Blogging from London: Perry Evans on Local said:

    [...] As we’ve pointed out in the past, the SEO benefits are clear to have keyword rich content generated from users throughout business profile pages. This SEO benefit becomes more important as Google is taking some of the “above the fold” search real estate off the table through its blended local results referenced above. [...]

  • Kelsey Group Blogs » Local Search in London: Andrew Day Evangelizes Online said:

    [...] This followed Day’s comments at the Yellow Pages Today conference in Zurich last November, that online revenues should be 30 percent or more for publishers. Given flat print growth, the thinking goes that online will drive the majority of top line revenue growth. And this will only have a substantial impact if online reaches a certain percentage of the revenue mix. Truvo’s current percentage is about 35 percent according to Day. [...]

  • Kelsey Group Blogs » Citysearch Keeps the Distribution Deals Rolling said:

    [...] A couple of weeks ago, Citysearch formed a distribution deal with AOL that pushed its content and ads throughout the AOL Local Network. As we wrote here, this had a close resemblance to the December deal the company formed with Local.com. [...]

  • Kelsey Group Blogs » Online Video Boom Carries On said:

    [...] This general trend has sifted down to a local level in the increasing popularity of local merchant ads on local search sites and IYPs. It’s also taking form in other ways such as video classifieds and how-to videos. We’re seeing this trickle-down dynamic happen in a few other places such as the general popularity of social networking that has manifest in other ways in local (Facebook Ads, rating and review sites, social “foodie” sites, etc.). [...]

  • Kelsey Group Blogs » TKG Data and Analysis: A Weekly Recap said:

    [...] Keeps Distribution Deals Rolling A couple of weeks ago, Citysearch formed a distribution deal with AOL that pushed its content and ads throughout the AOL Local Network. As we wrote here, this had aresemblance to the December deal the company formed with Local.com. The formula is: Citysearch gets extra distribution for its content and ads (a better value proposition for its advertisers), whiledistribution partner gets extra content to boost its user experience (and a rev share). (Read more…)         Blog: Global Yellow Pages, Local Media Blog Posted by:Boland at 11:49 am- [...]

  • Kelsey Group Blogs » Krillion Powers Panasonic Product Search said:

    [...] We’ve been very bullish on Krillion since it launched last year because it has paid most attention to the reality that the vast majority U.S. retail activity happens offline while an increasing stake is influenced by online search ($470 M according to eMarketer). The company is among the handful of others (i.e., NearbyNow, StepUp Commerce) whose product development takes this reality to heart. [...]

  • Kelsey Group Blogs » 3-D Mapping News: Everyscape and TeleAtlas said:

    [...] 3-D mapping company Everyscape has secured $7 million from Waltham Mass based Dace Ventures. Similar to Google’s Street View, the company stitches together 3-D renderings of street level cityscapes. Unlike Google and any other mapping providers, however, the company also creates 3-D renderings of some building interiors (see past write-up). [...]

  • Kelsey Group Blogs » Local Video Gets More Attention; SEO is the Key said:

    [...] Mixpo’s Glenn Pingul has an interesting column in Search Engine Land today about online video’s growing relevance as an ad vehicle for SMBs. He hits on all the main points, discussed here in the past, about video’s benefits for local advertising, including: Strong branding medium; traditional strengths of video advertising. [...]

  • Kelsey Group Blogs » The Onion Covers Local Search said:

    [...] From the Friday afternoon humor department, The Onion has a funny article about the majority of Americans that can’t locate a Payless Shoe store on a mall directory. I wonder what NearbyNow thinks of the data? [...]

  • Kelsey Group Blogs » TKG Data and Analysis: A Weekly Recap said:

    [...] Here is a recap of blog posts from this week in case you missed any. Click below to read each post in full. OK, Here’s the Lineup for Seattle, April 30-May 2 It’s been a lot of fun putting this together — a “who’s who” lineup for Kelsey’s Drilling Down on Local: Marketplaces, which takes places April 30-May 2 in Seattle (a favorite city). This show, entirely inspired by the in-depth analysis being done by Kelsey’s Marketplaces research program, takes a fresh stab at everything, with a major focus on verticals, community and classifieds — all from an exclusively LOCAL perspective. (Read more…) Local Video Gets More Attention; SEO Is Key Mixpo’s Glenn Pingul has an interesting column in Search Engine Land today about online video’s growing relevance as an ad vehicle for SMBs. He hits on all the main points, discussed here in the past, about video’s benefits for local advertising, including: (Read more…) [...]

  • Kelsey Group Blogs » Yelp Puts Funding in Play: A Conversation with Jeremy Stoppleman said:

    [...] Not surprisingly, the content categories and how they break down remain fairly constant across different cities. Also not surprisingly, restaurants is the largest category, however it makes up only 35 percent of total reviews. Retail comes in second, meaning there are opportunities to look at developing product models that take the offline conversion reality to heart (Krillion, Nearbynow,etc.). We’re seeing the online shopping world move towards more local product feeds and inventory data; and the distribution deals that let companies like Krillion push this data to well traveled local search sites. [...]

  • Kelsey Group Blogs » Local on Local: A New Report From Marchex said:

    [...] Marchex has released a report today that profiles the local search space. It essentially takes a deeper dive than the report the company put out in September, which sought to explain the local opportunity to those unfamiliar with the space. This report characterizes local as the fifth online consumer facing “mega trend” (others are communications, search, commerce and social networking). [...]

  • Kelsey Group Blogs » Talking Local at SES New York said:

    [...] There are also lots of supporting data about the vast majority of US retail activity that happens offline compared to e-commerce. And eMarketer reports that search influenced almost $500 billion in retail activity last year. [...]

  • Kelsey Group Blogs » Local Matters Launches Local Guide Platform said:

    [...] This comes at an opportune time when many IYPs and newspaper sites are integrating social media in various ways (mostly user generated ratings and reviews). Most major IYPs have done this, with the exception of Yellowbook.com which feels it’s premature. [...]

  • Kelsey Group Blogs » Slifter Brings Local Shopping Search to Mobile said:

    [...] This takes the opportunity being tapped by Krillion, NearbyNow and few others, and brings it to the mobile device. The opportunity, in a nutshell, is to build products that take the reality to heart that the majority of U.S. retail activity happens offline in physical stores (as opposed to e-commerce). Effectively leading these offline conversions and tracking them with things such as coupons, reserve online, is the goal. [...]

  • Kelsey Group Blogs » Loladex Launches Today said:

    [...] The application will specifically seek to tap into the trust inherent in a group of Facebook contacts, as a source of information on, and interaction around, local business information. Social media is quickly becoming the new local word of mouth. Yelp is testament to this, and Facebook’s Pages and Ads products are also steps in this direction. [...]

  • Kelsey Group Blogs » YouTube Gives Insight to Video Producers said:

    [...] The reasons behind this are clearly to drive more commercial appeal in YouTube and its monetization efforts, which so far include contextual ad overlays to videos. With more knowledge of who is watching your videos and when, advertising becomes more attractive and measurable. But for those that aren’t purchasing ad overlays, or for those not participating in AdSense for video, this can still be valuable. [...]

  • Kelsey Group Blogs » Pages Jaunes se Porte Très Bien, Merci said:

    [...] One of the most significant announcements in the past year about the Yellow Pages business was made by PagesJaunes. In order to get in front of the faster migration from print to online that is occurring in France’s major cities, the publisher reduced print advertising rates in Paris by 20 percent in 2008. Overall print directory revenue in France was essentially flat in 2007, while online service revenues grew by 15.1 percent. This traces primarily to Pagesjaunes.fr which averaged 10.7 million unique visitors per month in 2007, an increase of 22 percent, the sixth most visited site in France. [...]

  • Kelsey Group Blogs » TKG Data and Analysis: A Weekly Recap said:

    [...] Here is the week-in-blogging from TKG, in case you missed anything. Click below to read each post in full. Google’s Street View Cameras Go Offroading Google announced today that it has expanded its coverage of 6 cities in Street View, and has added 13 additional cities. These cities map well (no pun) to Forbes’ recently released list of top U.S. cities for businesses and careers. Along with this launch, Google has also freed the Street View API for publishers to embed street views directly into their sites or applications. (read more…) PagesJaunes se Porte Très Bien, Merci One of the most significant announcements in the past year about the Yellow Pages business was made by PagesJaunes. In order to get in front of the faster migration from print to online that is occurring in France’s major cities, the publisher reduced print advertising rates in Paris by 20 percent in 2008. (read more…) YouTube Offers Insight to Video Producers YouTube launched a series of new analytics features today, known as Insight. The product gives video producers more detailed information about where and when their videos were viewed. For now this drills down as far as state and country (using IP address) and day of the week. Future versions could get more granular with ZIP code level reporting and day parting. (read more…) More on Loladex: A Conversation With CEO Laurence Hooper If Facebook is really the next marketing platform, the guys at Loladex will have guessed right. The new rating and review company, formed by two alumni of AOL Search and Yellow Pages, had initially been incubated as a destination site that enables user reviews, business listings and third-party content from sites such as OpenTable.com and ServiceMagic.com. Sometime last year, the decision was made to build specifically for Facebook. (read more…) Loladex Launches Today Local/social search product Loladex launched this morning, currently built exclusively around a Facebook application. The application will specifically seek to tap into the trust inherent in a group of Facebook contacts, as a source of information on, and interaction around, local business information. (read more…) Google Adds LocalTel to AdWords Network of Resellers Lawrence, Massachusetts-based Yellow Pages publisher LocalTel has partnered with Google’s AdWords program to sell keywords on Google and Google Maps, and for ads to appear on partner sites within Google’s AdSense network. (read more…) [...]

  • Interactive in Milwaukee » Blog Archives » Pages Jaunes lowers print rates said:

    [...] One of the most significant announcements in the past year about the Yellow Pages business was made by PagesJaunes. In order to get in front of the faster migration from print to online that is occurring in France’s major cities, the publisher reduced print advertising rates in Paris by 20 percent in 2008. Overall print directory revenues in France were essentially flat in 2007, while online service revenues grew 15.1 percent. This traces primarily to Pagesjaunes.fr, which averaged 10.7 million unique visitors per month in 2007, an increase of 22 percent, the sixth most visited site in France. [...]

  • Kelsey Group Blogs » ChaCha Launches Voice Search: A Conversation with CEO Brad Bostic said:

    [...] After realizing that trying to change users’ online behavior is more than a difficult proposition, the company shifted its focus to the mobile search environment. Not only is this virgin territory (relatively) where users’ habits and expectations have yet to be formed, but there is a great deal of growth expected here as we and others keep saying. [...]

  • Kelsey Group Blogs » Yellowpages.com’s New Home on MyYahoo! said:

    [...] In all this talk of “universal search” personalized portals like this (also include NetVibes, Pageflakes, etc.) take the theme to heart that various sources and formats of content can all be browsed in one place. As we’ve argued, this model should be examined by newspapers when forming online product models to battle print usage declines. It’s the whole, “if you don’t do it, someone else will” argument (and many have). [...]

  • Kelsey Group Blogs » More on Voice Search: Yahoo! Enters the Ring said:

    [...] Yahoo!, like everyone else, clearly sees mobile as an opportunity and a “greenfield” for search growth and, eventually, ad support. OneSearch should get some good traction, given that Yahoo! has formed carrier and manufacturer partnerships that give it access to 600 million mobile users. Through this, voice search will get the bump in exposure forecast in TKGs recent Mobile Market View report. Other sources of this exposure include Goog411 and Microsoft’s Tellme. [...]

  • Kelsey Group Blogs » Everyscape Comes to San Francisco (and Other Points East) said:

    [...] I spent some time this morning talking with a Washington Examiner reporter about Everyscape’s growth so far, and what sets it apart. The company most notably covers building interiors which not only adds a dimension of appeal to users, when compared to Google’s Street View and Microsoft’s Virtual Earth 3-D, but also advertisers. This has particular applicability to certain categories of local advertisers such as restaurants and real estate as well as travel (think hotel room bookings). [...]

  • Kelsey Group Blogs » Kudzu Integrates Video from TurnHere said:

    [...] For TurnHere, this is the fourth major local search or IYP deal it has signed in the past 12 months (others are Citysearch, YellowPages.com and Superpages). It’s personal on-site production style (example here) has proven to be a hit with IYPs and their advertisers. It also received a $7.5 million round of funding in February. As it continues to form these deals, the true scalability of its outsourced network of videographers will be put to the test (Spot Runner recently replicated this model in part). So far, it seems to be holding up. TurnHere has also recently streamlined its post production and customer service processes to avoid a bottleneck, and to be in sync with the rapidly growing volumes of video being shot. [...]

  • Kelsey Group Blogs » Diversifying Local Video: A Conversation with PixelFish said:

    [...] As we’ve argued, the range of businesses in the SMB marketplace make this variety a necessity. Not only does this cater to different budgetary constraints across the market (PixelFish’s production fee ranges from a few hundred to a few thousand dollars), but Brewer contends that different categories tend to lean towards different video styles. [...]

  • Kelsey Group Blogs » Will Social be the Killer App for Mobile? said:

    [...] Michael Arrington scribes his vision for mobile social mashups in a TechCrunch post yesterday. he argues social networking could be the killer app of the mobile device, and one of the biggest beneficiaries of the expected surge in application development (we argue it will be local search). Imagine walking into a meeting, classroom, party, bar, subway station, airplane, etc. and seeing profile information about other people in the area, depending on privacy settings. Picture, name, dating status, resume information, etc. The information that is available would be relevant to the setting – quick LinkedIn-type information for a business meeting v. Facebook dating status for a bar. [...]

  • Kelsey Group Blogs » GrayBoxx Shuts Down said:

    [...] Andrew Shotland just alerted me to the fact that local ratings site Grayboxx has sold its assets to BayAdvisor. The company had an interesting idea in the “implicit ratings” for local businesses — the benefit being reviews generations in categories traditionally difficult to generate human reviews (plumbers, etc.) [...]

  • Kelsey Group Blogs » More Ups and Downs in Hyperlocal: Fatdoor Goes Back to the Drawing Board said:

    [...] Hyper local community site FatDoor has shut down and reopened as Center’d, an event planning and neighborhood search site with the tag line “people, places, plans”. [...]

  • Kelsey Group Blogs » More Online Video: A Conversation With VideoBloom said:

    [...] The VideoBloom platform can be used by Web publishers interested in hosting video content. This includes a few different built-in monetization techniques, such as ad overlays. But unlike other video ad platform providers such as Brightcove, it doesn’t require that you join its ad network. The company rather wishes to be a technology provider, unaligned with an ad network, so its addressable market is broader. [...]

  • Kelsey Group Blogs » Urban Mapping Launches “GeoMods” Platform said:

    [...] a quick note to point out that UMI’s geotargeted keyword generation tool (among other things) has launched today. Details of the platform and the concept behind it are in our past writeup         Blog: Local Media Blog, Mapping Posted by: Mike Boland at 10:54 am- [...]

  • Kelsey Group Blogs » BuzzLogic Makes Acquisition said:

    [...] Buzzlogic has been generating some attention for its buzz tracking technology that pinpoints where conversations are happening throughout the blogosphere on certain topics. As we’ve written, this can be an attractive tool for PR professionals or online marketers to home in on the right places to target their messages. Integration with AdWords work flow recently brought this capability to the next level. [...]

  • Kelsey Group Blogs » Local Distribution Deals Keep Rolling: Marchex Taps New Vertical Partners said:

    [...] To continue this trend, Marchex announced a handful of content partnerships today to enhance some of the vertical content in its network of 150,000 sites (26 million monthly uniques). This will include reviews from Yelp and attorney ratings from Avvo. Altogether, the deals add 5 million ratings and reviews to Marchex’s network, bringing its grand total to 8 million. [...]

  • Kelsey Group Blogs » said:

    [...] Yahoo! Local just integrated a drawing tool that lets users specify a radius within which to filter results. AskCity has a similar drawing tool (with aditional shapes), and Urban Mapping has a platform that does this. On the adveriser side, AdWords and few other SEM platforms allow marketers to specify where to serve their ads (by IP address). [...]

  • Kelsey Group Blogs » DA and Voice Search Roundup said:

    [...] CallGenie yesterday launched a new product suite. This includes three platforms that let DA providers, Yellow Pages publishers, carriers and search engines build branded mobile local search products. These products will utilize the assets gained in CallGenie’s November acquisition of BTS Logic and Phonespots. It also signals another evolutionary step for CallGenie beyond voice driven category search, to more comprehensive Mobile Local Search functionality for the above players. This will be a sizable opportunity as stated many times here and in TKGs recent mobile forecast. [...]

  • Kelsey Group Blogs » Out-of-Home the Next Frontier in Local?: A Conversation With Ripple said:

    [...] The key here is being able to prompt users to interact with a mobile service, given the benefit of having a screen dangled in front of their eyes while they are waiting for their double foam latte. This is similar to the benefit enjoyed by NearbyNow in having its local SMS product search prompted to mall shoppers by signage throughout the malls with which it has formed partnerships. [...]

  • Kelsey Group Blogs » Exclusive: A Closer Look at Topix (Plus, New Partnerships) said:

    [...] Late last year the site redefined itself as an aggregator of zip code level news and community forums. As recently argued from the ups and downs in hyperlocal sites, the right formula has to be found and sometimes it’s out of your hands as a function of the direction users take it. Topix has mostly found the right formula in its new model, as evidenced by a 2x year-over-year increase in page views in March. [...]

  • wapdream.com/blog » Blog Archive » Ar mobilusis internetas turi ateitį? said:

    [...] Kelsey Group JAV apžvalgoje galima rasti porą įdomių prognozių: [...]

  • Kelsey Group Blogs » TKG Data and Analysis: A Weekly Recap said:

    [...] Yahoo! Local Lets Users Draw Circles Yahoo! Local just integrated a drawing tool that lets users specify a radius within which to filter results. AskCity has a similar drawing tool (with additional shapes), and Urban Mapping has a platform that does this. On the advertiser side, AdWords and a few other SEM platforms allow marketers to specify where to serve their ads (by IP address). (read more…) [...]

  • Kelsey Group Blogs » Digital Democracy or Restriction on Mobile Advertising Growth? said:

    [...] The main focus of the complaint is behavioral targeting in general since this type of data is often captured without first obtaining consent. The Federal Communications Commission already prohibits marketers from sending text message ads to consumers without their opt-in consent, but some other types of mobile ads–such as wireless application protocol banners or search ads–are not similarly restricted.  [...]

  • Kelsey Group Blogs » Pallore Releases Local Data said:

    [...] During DDL last week, I was able to finally meet Pallore CEO Hanan Lifshitz. We profiled Pallore a year ago, when it was a browser overlay that enhanced search engine results with personalized icon-based notifications of business attributes (pet friendly, kosher, vegetarian, etc.). [...]

  • Kelsey Group Blogs » Agendize Powers Local Video said:

    [...] Agendize announced today from the EADP conference in Spain that it will partner with Videoagency, to power its video ads with call to action features. This brings Agendize’s signature click-to-call and save and share features (profiled in a past post) to video for the first time. [...]

  • Kelsey Group Blogs » NearbyNow’s Trifecta: Partnership, Funding & iPhone said:

    [...] Lastly, the company announced an iPhone application (available in July) that offers graphical maps of shopping malls along with product inventory and reserve in store features. Given that a great deal of its value proposition (users and advertisers) is based on the relevance of proximity (in-mall searches), mobile product development will continue to be a priority. [...]

  • Kelsey Group Blogs » Of Video Games and Local Search said:

    [...] We’re not seeing much use of local search metaverses yet. Indeed, Microsoft’s 3-D mapping product is a bit ahead of its time. But with telecom high-speed fiber network rollouts for IPTV, a byproduct will be capability for other bandwidth-hungry applications like this. And most of all, these local search products are intuitive for a generation of gamers. [...]

  • Kelsey Group Blogs » Google Mashes Up News and Maps said:

    [...] This is also similar to what MetaCarta does with news stories from the AP and others (profiled in a past post). This type of news discovery adds a new use case to the traditional method of browsing headlines. It also makes searching for stories easier when they are known to be geographically confined, such as a breaking story about a natural disaster, or Democratic primary coverage. [...]

  • Kelsey Group Blogs » LocalMatters Gets Social, Continues Product Streak said:

    [...] The application also has a real estate angle. It will allow real estate brokers and agents in Point2’s listing syndication service to automatically distribute listings to the Facebook app. They can also purchase enhanced placement in a way that targets specific geographies or demographics within Facebook (similar to Facebook Ads launched in November). The benefit here is additional distribution to a place where the benefits and growth potential of a network effect are inherent. [...]

  • Kelsey Group Blogs » Product Placement Comes Closer into Focus said:

    [...] We’ve already seen some models developed and speculated, but it has yet to really take off. In broadcast television, as shown in Nielsen’s figures, it’s mostly brand advertising so far. But with IPTV, there are implications for more interactivity that plays off of products used in video programming. [...]

  • Kelsey Group Blogs » 1 Billion Online Video Viewers by 2013? said:

    [...] These factors all translate to online video as well. And the appeal of online video for users and advertisers continues to trickle down to the local level. Local is arguably more fertile ground for video, given the absence of intrusive forms of monetization that are necessary with most other forms of online video. [...]

  • Kelsey Group Blogs » Rumor Mill: MenuPages Acquired? said:

    [...] is reporting the rumor that MenuPages could be close to acquisition by an unnamed suitor. If past partnerships are any indication, it could be IAC/Citysearch. Keep an eye out.       Blog: Local Media Blog Posted by: Mike Boland at 10:21 am- [...]

  • Kelsey Group Blogs » More Android Screenshots Emerge said:

    [...] News.com provides screenshots of Google’s Android operating system, straight from this week’s Google I/O conference in San Francisco. It is a touch screen interface with a home screen that looks a lot like the iPhone. Like the iPhone, lots of local applications will come out of this given the open developer environment and the natural ties between mobile and local. [...]

  • Kelsey Group Blogs » Video: Social Media Marketing 101 said:

    [...] The folks have common craft have put together another video with their signature elementary style. This one explains the underlying benefits of social media marketing for SMBs in an abstract but informative way (see previous post on their social bookmarking video). [...]

  • Kelsey Group Blogs » Local Video Gets More Attention, Part II said:

    [...] If IYPs can work together with search engines, it will be a major impetus to the growth in local online video advertising, contends Robyn Rose, VP of Marketing for Superpages.com. Superpages has been an early mover with online video and like many other IYPs, is optimistic about video’s place in the cross-platform ad bundle sold to SMBs (print, online, video, etc.). [...]

  • Eat out on a budget, thanks to venture capitalists - Deals, Tips and Tricks For the Intelligent User said:

    [...] Several years ago when the dot-com bust was occurring, there were many unqualified and unproven business models. But out of those businesses came innovation, experience and yes – cheap eats. Scott Lutwak, the CEO of Restaurant.com, tried to create a virtual portal for restaurants, but after years of laggard results. He came to venture capitalists to pitch an idea, why not give customers good dining deals, instead of, trying to focus on a directory-type site (subscription-based).Not long after, Restaurant.com bought CitySpree at a bankruptcy auction for less than $500,000 and refocused on selling gift certificates. They now had the ability to sell a $25 gift certificate for only $10; the company would keep all the revenues ($10), and restaurants could benefit by filling their tables (There are stipulations that cause the minimum bill to be $35, etc). Now, the three parties: restuarant.com, customers, and restaurants themselves, are benefiting greatly from the new internet business. Particularly restaurants gain from getting new eat-in customers; gaining awareness, increasing revenues, and filling tables. Once a lackluster business model, moves to become a pioneer of dining.How to Find a DealYou can find these gift certificates on ebay’s gift certificate page. But you can also search by type of restaurant at the website; http://www.restaurant.com. [...]

  • Kelsey Group Blogs » Marchex Unifies Local and National Ad Networks said:

    [...] The biggest driver for the new platform was to simplify Marchex’s ad buys under one roof. This basically means that advertisers can buy both local and national advertising in the same place. The local buys include the 150,000 sites in Marchex’s local network (newyorkdoctors.com, 90210.com, etc.), and national consists of about 200 premium publishers in IndustryBrains’ network (Businessweek.com, Bankrate.com, Kiplinger.com). Both are sold as pay-per-click, and a single price is averaged out based on placement. Ads can be targeted geographically, by vertical, or site specific. [...]

  • The Start-up Quandary: Growth Or Sale said:

    [...] However, a mistake some founders make is becoming too emotionally wedded to their start-up. A window of opportunity can close before the founder makes up his or her mind to part with their creation. One example of a company that sold at the right time was grayboxx, whose founder Bob Chandra recognized that there was strategic value to the company’s software and sold it to the highest bidder in the yellow pages space. [...]

  • Kelsey Group Blogs » Local.com Adds Reviews said:

    [...] Over the past 18 months, Local.com company has been on a roll in signing distribution deals with Citysearch, Superpages and Yelp. These partners get extra distribution for their advertisers while Local.com gets a revenue share and a boost to its content volumes. In these deals the content has included local reviews (especially Yelp). [...]

  • Kelsey Group Blogs » What Is the Opportunity With Geodomains? said:

    [...] Though it doesn’t like to characterize them as geodomains, Marchex’s extensive network of local sites also contains many geo-like domains such as Newyorkdoctors.com or 90210.com. [...]

  • Kelsey Group Blogs » Digg Gets More Social said:

    [...] will also generate a social graph which has implications for ad targeting, as shown by early monetization efforts by and within other social networks like Facebook. Check out a video demo ofnew feature and an explanation from founder Kevin Rose on the Digg blog.         Blog: Local Media Blog, Social Search, User-Generated Content Posted by: Mike Boland at12:08 am – [...]

  • Kelsey Group Blogs » YouTube: Helping or Hurting Online Video Quality? said:

    [...] But to NewTeeVee’s point, do these lowered barriers mean lower quality or creativity? I would argue the opposite (at least at the local level). The examples it gives of cheesy infomercials and commercials are a thing of the past for many SMBs (these are mostly parodies but the point is still made). The new video environment we find ourselves in — at least at the local SMB level — has surpassed the low quality shaky camera work that is the stuff of SMB do-it-yourselfers. [...]

  • Damn The Torpedoes! Full Speed Ahead For Funding Seattle Start-Ups : Domus Test Test Test said:

    [...] Zillow just landed $30M in funding, bringing its total to just under $90M and suggesting a market value of some $350M. Zillow CFO Spencer Rascoff, quoted in the same article over at the Kelsey Group blog, says that now the market is down, It’s less fun to Zillow yourself and your neighbors and friends. [But] we’re getting less voyeuristic traffic and more buyer and seller traffic. [...]

  • Kelsey Group Blogs » Marchex Launches New, Improved Ad Platform said:

    [...] The new version’s highlights include integration of call tracking (from the company’s VoiceStar subsidiary) and a new templatized landing page offering that can be customized and integrated with search marketing campaigns. These features are also meant to appeal to businesses that don’t have Web sites, enabling them to either get online in an easy way or have phone leads delivered to them rather than clicks. Both factors are common among service-based businesses. [...]

  • Kelsey Group Blogs » TurnHere Appoints New CEO said:

    [...] TurnHere has also had success in selling into certain verticals like hotels, restaurants and real estate, signaling further efforts to develop distribution with vertical search players or City Guides — similar to its first big deal with Citysearch. Rosenthal’s direction will likely involve developing more channels like this. [...]

  • Kelsey Group Blogs » More Widgets for Local Marketing; A Conversation with Matchpoint said:

    [...] of this essentially broadens its distribution points and its proposition to advertisers. This also falls into the destination vs. distribution concept that has caused many companies in the localspace to get more mileage our of unique ad products by pushing them out to more well traveled publisher partners. We’ve seen this play out in one way or another with companies likeEveryscape, and Fastcall 411.         Blog: Local Media Blog, Verticals Posted by: Mike Boland at 12:02 pm- [...]

  • Kelsey Group Blogs » Here Comes the GPhone, Part IV said:

    [...] The early rumors of a Google phone, before the Android platform was announced, gave the device a name of “gphone” (remember?). That name ended up being not that far off the mark, (though Google ended up building the OS rather than the hardware). [...]

  • Kelsey Group Blogs » TKG Data and Analysis: A Weekly Recap said:

    [...] Early rumors of a Google phone, before the Android platform was announced, gave the device a name of “GPhone” (remember?). That name ended up being not that far off the mark — though Google ended up building the OS rather than the hardware. Reports are swirling today that T-Mobile will be the first to offer a phone that runs Android — a smartphone to be released Sept. 17, named “G1.” (read more…) [...]

  • Kelsey Group Blogs » Krillion Branches Out, Adds Product Categories said:

    [...] These will join Krillion’s current sweet spot of home appliances and consumer electronics, and will include computers, office equipment, car audio and electronics, and tools and hardware. This brings its product categories to 155, including 900 brands, 20,000 big box retail locations, and over a billion overall items. [...]

  • Kelsey Group Blogs » Local.com Reaches 5000 Advertisers said:

    [...] Overall, it has many more than 5000 advertisers that are placed throughout its local content network, via third party channel partners such as Citysearch. This number of direct advertisers puts it near the same levels of Merchant Circle, which recently announced a similar milestone (though the ad products and overall business models differ). [...]

  • Kelsey Group Blogs » Google Brings a Taste of Online to Traditional Media said:

    [...] Working for the division which handles traditional media advertising strategies, she presented a few of the ways the company will be a one stop shop for online and offline media buys. This ongoing strategy will essentially tie together the moves the company has made in radio (AudioAds), Television (Google TV), Newspapers (newspaper pilot program), and magazines (remnant ad placements). [...]

  • Kelsey Group Blogs » Recommended Reading: The ‘Semantics’ of Local Search said:

    [...] A parallel concept is the granularity with which searchers are typing in geographic modifiers: They often go deeper than city- or ZIP-level terms. Urban Mapping bases much of its data generation on this premise, including its “geo mods,” which provide local advertisers with better geographic keywords to use in their search marketing campaigns. [...]

  • Kelsey Group Blogs » Regulators Approve Netherlands Directory Consolidation said:

    [...] The Dutch competition authorities today approved the planned merger between the Netherlands operations of Truvo (Gouden Gids) and European Directories (DeTelefoongids). This approval clears the way for the merger to move ahead. [...]

  • Mobile Televison on the Cusp said:

    [...] One enabling factor, for example, has been the growth of mobile broadband such as 3G networks. This is analogous to the broadband penetration that has made online video explode, and to the next generation fiber networks that will bring us IPTV. [...]

  • HOW TO: Create Online Video That Works said:

    [...] Our internal research has shown that adding video to a site can drive 36% more clicks, 20% more inbound calls, and more than double time on site. A recent Kelsey Group study found 55% of people who view a video visit the company’s Web site; 30% visit a physical store; and 24% make a purchase as a result of watching. [...]

  • PRAYtheREVOLUTION » Blog Archive » Video is a must : Email often : Intercessory Missionaries : Fundraising : Driving people to your blog or website said:

    [...] Our internal research has shown that adding video to a site can drive 36% more clicks, 20% more inbound calls, and more than double time on site. A recent Kelsey Group study found 55% of people who view a video visit the company’s Web site; 30% visit a physical store; and 24% make a purchase as a result of watching. [...]

  • CÓMO: crear video en línea que funcione | Mashable said:

    [...] Nuestra búsqueda interna ha mostrado que agregar un video a un sitio puede traer 36% más de clics, 20% más de llamadas entrantes, y más del doble del tiempo en el sitio. Un estudio reciente del Kelsey Group encontró que el 55% de la gente que ve un video visita el sitio web de la empresa; el 30% visita una tienda física; y el 24% realiza una compra como resultado de mirarlo. [...]

  • Myspace Proxies 360 » HOW TO: Create Online Video That Works said:

    [...] Our internal research has shown that adding video to a site can drive 36% more clicks, 20% more inbound calls, and more than double time on site. A recent Kelsey Group study found 55% of people who view a video visit the company’s Web site; 30% visit a physical store; and 24% make a purchase as a result of watching. [...]

  • Local Onliner » Closing The Book on ILM:07 said:

    [...] 1. TKG Analysts Lay the Groundwork (Michael Boland) [...]

  • Dennis Yu: online marketing blog » The upcoming Bubble in Local Search said:

    [...] Yodle and Ambassador, both out of NYC, were featured in a Kelsey Group press release. Yodle was founded by a friend of a friend of mine and just raised $10MM. And ReachLocal’s $300MM valuation is insane. Funny that these guys, Orange Soda, Webvisible, LocalLaunch, Marchex, and other folks are getting into the local advertising game, but that the engines and yellow pages themselves aren’t making significant innovations here. It’s still early and it may be years before any one of these companies, BlitzLocal included, has a full suite of offerings that truly helps local companies get more leads– not just on the web, but via any channel. [...]

  • Value Added Internet Connections: The Name of the Game is Inbound Leads | Broadband Evolved said:

    [...] The #1 challenge facing SMBs is getting new customers. [...]

  • Value Added Internet Connections: The Name of the Game is Inbound Leads « Broadband Evolved said:

    [...] The #1 challenge facing SMBs is getting new customers. [...]

  • The Praized Blog » Blog Archive » The New DexKnows Site: Simpler User Experience and Improved Results said:

    [...] Had the opportunity this week to sit down (virtually) with Jeff Porter (VP / General Manager DexKnows.com at RH Donnelley) and some of his team members to go through the various features/functionalities of the new DexKnows.com site. The new site was designed and built by the Business.com team (which was acquired by RHD in 2007). It’s using Lucene open source search technology. The site is currently in beta and offers multiple improvements over the last few versions. [...]

  • Video is a must : Email often : Intercessory Missionaries : Fundraising : Driving people to your blog or website | Marketing and Ministry said:

    [...] Our internal research has shown that adding video to a site can drive 36% more clicks, 20% more inbound calls, and more than double time on site. A recent Kelsey Group study found 55% of people who view a video visit the company’s Web site; 30% visit a physical store; and 24% make a purchase as a result of watching. [...]

  • A New Business Model For Skype: Turning Phone Numbers On The Web Into Paid Ads said:

    [...] In fact, it has already started trials in Europe and New Zealand with Yellow Pages businesses that turn business phone numbers on the Web into free calls. Mike Boland at the Kelsey Group explains the concept: The idea is that Skype is used by 405 million global subscribers to make free and cheap calls. Why not position it as a complementary tool to help find and drive calls to local businesses too? This was the same idea behind the launch of SkypeFind (which we covered here), but takes it a step further. [...]

  • My Mash Web » A New Business Model For Skype: Turning Phone Numbers On The Web Into Paid Ads said:

    [...] In fact, it has already started trials in Europe and New Zealand with Yellow Pages businesses that turn business phone numbers on the Web into free calls. Mike Boland at the Kelsey Group explains the concept: The idea is that Skype is used by 405 million global subscribers to make free and cheap calls. Why not position it as a complementary tool to help find and drive calls to local businesses too? This was the same idea behind the launch of SkypeFind (which we covered here), but takes it a step further. Essentially it broadens this to the larger Web, where most local search activity is already happening. What the idea requires is that phone numbers that show up throughout local search results be hyperlinked to launch a Skype call. [...]

  • Video Promotion: Making A Great Online Video — Youtube Video Promotion said:

    [...] 5) Make an Action Path Our internal research has shown that adding video to a site can drive 36% more clicks, 20% more inbound calls, and more than double time on site. A recent Kelsey Group study found 55% of people who view a video visit the company’s Web site; 30% visit a physical store; and 24% make a purchase as a result of watching. [...]

  • Local Mobile and the iPhone said:

    [...] The Kelsey Group has a nice article on their blog, The iPhone and Local Search. “Most of all, the integration of the Safari browser…could unlock a new way of doing things in mobile search.” They also provided a link to demo of the iPhone and local searching, very nice. [...]

  • Time Warner and ScanScout Announce a Strategic Investment for Video Advertising said:

    [...] The Kelsey Group Blog has a good post and summary – Time Warner Gets in the Game [...]

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  • Bulgarian Red BiraPong said:

    Enabling factor here in Bulgaria has been the growth of broadband mobile networks – e.g. 3G, 4G.

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