Local.com will get wide distribution among small newspapers via its $2 million acquisition of PremierGuide, which provides local search services to 350 sites, including the twin powers of CNHI and Gatehouse. It also gets into The Washington Post and a bunch of geodomain sites, TV stations and radio stations. The sites will be added to Local.com’s existing network of 50 sites.
Under terms of the deal, PremierGuide leader Malcolm Lewis becomes VP of private label for Local.com. The deal marks the end of PremierGuide’s separate effort, which provided free licensing to local and vertical sites in exchange for revenue share. PremierGuide also made money from Google AdSense – but obviously not enough. PremierGuide will be positioned as complementary to Local.com’s LocalConnect product.
Since its founding in 2003, PremierGuide has been something of a pioneer in local search. It was among the first to build out vertical sites (for home theater and others), to power local search for a newspaper (i.e. The Sacramento Bee), and launch micro-sites.