Home » Ad Sales, Display Advertising, General Marketing, Online/Interactive, Traditional Media, Yellow Pages, Print

How to Kill the Competition

By: 19 July 2007

The New York Times (subscription req’d) ran a story that will, at the very least, hurt the morale of a competitor and more likely put it out of business. In Monday’s paper, Brad Stone wrote that falling advertising is “threatening the survival of Business 2.0” magazine. The article says Business 2.0′s paid circulation of 623,000 was roughly the same as the previous year, but that its advertising was down 38 percent through July 9, 2007. Mr. Stone quotes current and former Time Inc. employees who said the company made a mistake by combining the advertising sales teams of its major business and finance publications. “That often turned Business 2.0 into an after-thought, as Time’s sales representatives stopped pitching the distinct appeal and audience of Business 2.0.” 

It’s tough to be in sales when the industry you are in is struggling, and print business and financial publications fall under that category. Since advertising sales are down at most Time business magazines, the executive in charge got the ax. He was replaced by the individual in charge of CNNMoney.com, who now has a virtually impossible job. Was it the consolidation of the sales force that caused the drop in advertising sales (and the fact that there were fewer feet on the street), or was it the drop in overall business-to-business technology advertising? The publisher of The Wall Street Journal blames the drop in ad revenues for this quarter on fewer ads from just three advertisers: Cisco, Apple and IBM. Was the Dow Jones sales force concentrating on other products? If the new Time unit executive wants to survive, he will have to make changes, which will probably mean having the sales force sell fewer products.

In a recent Kelsey Report Advisory, “Multi-Product Sales: Publishers Still Favor One-Channel Approach,” my colleague Michael Taylor wrote that in the Yellow Pages business, where sales is being asked to carry multiple products from Internet to Web sites, “training is key to multi-product selling. … Reps also need to know how to target likely advertisers for each product [and] position all the products as a complete solution.”

When I was in sales at Johnson & Johnson, my sales bag included a number of first-aid products and dental products such as Band-Aid bandages, first-aid kits, dental floss and the ill-fated Micron mouthwash. Those were volume products compared with back plasters, Red Cross cotton balls and lamb’s wool, but we were expected to meet our quota in every product. If managers wanted extra sales in, say, adhesive tape, they would give us some sort of spiff that would encourage us to sell more adhesive tape, and that product would get extra time and push. One of the great things about carrying this line of products was that they weren’t very cyclical or even secular. Growth came from population changes and price increases, brand extensions and the occasional product breakthrough. Management in packaged goods companies did not believe much in product life cycles.

I don’t know much about how Time used to sell advertising in its various business products. I also have no sense of how much money was saved by sales force consolidation or whether each of these products is profitable. But it does seem to me that a publication with a paid circulation of more than 600,000 ought to be able to make money. If Time is going to give up on its smaller business and financial products, it probably should get rid of all but one or two magazines as soon as possible and put the rest online where ads can be sold for their value to customers.

Still, it doesn’t seem right that the business section of The New York Times should place a huge cloud over the head of Business 2.0. Expect to see advertising plummet when competitors show copies of the article to potential advertisers.

 



220 Comments

220 Comments »

  • Sebastien Provencher said:

    John,

    I am one of the people behind the Facebook group viral efforts to save Business 2.0. I’ve been blogging about the situation in the last few days in the Praized blog and I’ve discovered some very interesting insights (re: social media).

    You can find the group here: http://www.facebook.com/group.php?gid=2420762508

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    [...] 22nd, 2009 · No Comments submit_url = “http://www.localseoguide.com/and-one-app-to-rule-them-allgeodelic/”; Geodelic, alocal mobile search start-up, just went public with its funding and some screenshots. I had the opportunity to get a demo from Geodelic CEO Rahul Sonnad about a month ago and I really liked what I saw. While there is nothing really new about the basic idea behind Geodelic – find something local on your mobile device, what is new is their attempt at being a one-stop shop for local mobile search on your phone. [...]

  • News of the Week in Review June 19, 2009 | SAP Club said:

    [...] With the global economy still feeling the tremors of the slowdown, analysts have been positive in regards to mobile revenues in the years to follow. Informa Telecoms & Media are forecasting that the Asia Pacific mobile revenues will top US$325 billion by 2013, with continuing rise in subscriptions and data usage being the prime areas of growth. The subscription base for this region is projected to increase by 25% by the end of 2013. Analysis by Kelsey Group also states that “40 percent of iPhone and iPod Touch users access the internet more frequently from these devices than from their home computers”. Femtocell, considered a winning strategy for mobile service providers, will generate in excess of $9bn in service revenues by 2014 from 3G mobile subscribers as per Juniper Research. These analyses show positive growth in the mobile industry backed with better penetration of smartphones, data plans and new appliances that will drive mobile advertising to $1.5bn in 2013 in the United States and Canada according to Park Associates. ABI research shows that the trend in the wireless industry is towards deploying long term evolution (LTE) networks and offering LTE based services to its subscribers. For information on these and related topics, read the Mobile section. [...]

  • Interactive in Milwaukee » Blog Archives » New Hyperlocal Network Created via Community Paper Sites said:

    [...] New Hyperlocal Network Created via Community Paper Sites via Peter Krasilovsky and the Local Media Blog Kaesu, a provider of online services to free community papers, has received “more than $1 million” to jumpstart its efforts. The strategic investment, from Media Space Solutions, is geared to open up community paper inventory around the U.S. for Media Space’s national advertisers. Kaesu, a four-year-old company with fewer than ten employees, has ties with over 100 community paper companies. It also has signed some local newspaper companies, including 45 titles from North Jersey Media. It generally charges a flat monthly fee for its services. It is not the first time that a media company has tried to organize community papers into a hyperlocal network for national advertisers. The Web operations of at least one TV network has attempted to do the same thing. But community papers have generally been too ad hoc (and cheap) to effectively work with. Kaesu President and CEO Pete Previte says the investment will help jumpstart Kaesu’s efforts in helping its papers out-hyperlocal the hyperlocal companies. “It is enough to get to the next step,” he says. Moreover, efforts like this could represent a new era for the free community newspaper community. While the industry has had something of a downturn, he notes that it has been in a much healthier position than daily newspapers. Indeed, some papers have even seen revenues increase, despite the sour economy. Read more…       [...]

  • » Kelsey Group Blogs » Mingle: Another Mobile Local Social App on … said:

    [...] See original here: Kelsey Group Blogs » Mingle: Another Mobile Local Social App on … AKPC_IDS += “113,”; [...]

  • Kelsey Group Blogs » Google Chrome: An OS for Netbooks | High technology information said:

    [...] See original here: Kelsey Group Blogs » Google Chrome: An OS for Netbooks var addthis_pub = ”; var addthis_language = ‘en’;var addthis_options = ‘email, favorites, digg, delicious, myspace, google, facebook, reddit, live, more’; [...]

  • Kelsey Group Blogs » TV Stations Vs. Newspapers in Local Web … | Top Review 4 U Blog said:

    [...] Read more: Kelsey Group Blogs » TV Stations Vs. Newspapers in Local Web … AKPC_IDS += “1097,”;Popularity: unranked [?] Share and Enjoy: [...]

  • Rochester Local Leads - Market Watch 7/8/09 | Rochester Local Leads said:

    [...] Industry expert Herb Gordon gives his thoughts on the YP industry saying, “the Yellow Pages industry is very well positioned for the future. It has good Internet products. While print references have dipped, the effect is moderate compared to other traditional media. The print product still delivers cost-effective leads for advertisers. There is a strong local and national sales force. Publishers, CMRs and suppliers are willing to invest. I’m very optimistic about the future.” Link Here. [...]

  • Rochester Local Leads - Market Watch 7/9/09 | Rochester Local Leads said:

    [...] New research shows up to 14% of all media consumption is done through mobile devices. Link Here. Most people (77%) are consuming mobile and TV at the same time. [...]

  • Many Nods Given to Mobile at Winning Media Strategies | Blog for Winning Media Strategies 2009 said:

    [...] Back to mobile, its opportunities with broadcast media are further supported by looking at the fact that both are delivered over the air. Regulatory and technology barriers stand in the way of mobile devices receiving broadcast signals, but we are starting to see some companies such as MobiTV (carrier delivered subscription service) and uStream (iPhone app) move in that direction. [...]

  • Localeze to add confidence scores for SMB | Productification said:

    [...] Here is a original post. [...]

  • Local Onliner » Maponics Adds Zip Search to Neighborhood Maps said:

    [...] At this point, Maponics primary competitor is Urban Mapping Inc., which provides data on 80,000 neighborhoods. Urban Mapping CEO Ian White says the company will be announcing a slate of new customers soon, and is focusing on a variety of projects to grab incremental page views. There have also been some home-grown efforts, including The LA Times’ mapping project. [...]

  • Local Onliner » Urban Mapping Seeks ‘Incremental Page Views’ to Neighborhood Maps said:

    [...] As noted in the above post, Urban Mapping continues to build out its neighborhoods and compete to license its neighborhood mapping API. It has 80,000 neighborhood maps developed. But it is also focusing on providing additional value with several features that add incremental page views, says CEO and founder Ian White. [...]

  • Maponics Adds Zip Code Data to Neighborhood Info « LocalLab : Foire aux Infos said:

    [...] Maponics Adds Zip Code Data to Neighborhood Info Classé dans : Uncategorized — Pierre @ 3:59 Maponics Adds Zip Code Data to Neighborhood Info Kelsey Group Blogs • by Peter Krasilovsky [...]

  • Local Andy » Blog Archives » Ex-Googlers Working On Local Startup TownMe said:

    [...] More on TechCrunch and analysis on the Kelsey Group Blog [...]

  • Local Andy » Blog Archives » Local and Social Media Quick Hits said:

    [...] New CEO at HopStop Pushes for Rapid Growth [...]

  • Market Watch 7/27/09 | Rochester Local Leads said:

    [...] Yellowpages.com has purchased the domain yp.com for $3.85 million and launched a beta site that is a compliment to yellowpages.com. Link Here. The new site will be search focus and boast increased search relevancy and different ad structures. AT&T also states that yellowpages.com is the company’s flagship website where people go when they want information they can trust. [...]

  • Local Andy » Blog Archives » VVM Getting Aggressive Online said:

    [...] Unlike daily newspapers, “we do just a few things and we do them very well,” he says. Everything is tailored around the core 18-34 year old demographic. Tobias adds that vertical strengths should pick up as new widgets are applied that direct traffic directly to the individual verticals.   More from Peter Krasilovsky… [...]

  • Market Watch 7/30/09 | Rochester Local Leads said:

    [...] CBS Sports and ESPN are swooping up local domain names, too, similar to what Marchex was reportedly doing this past spring. Link Here. [...]

  • The Praized Media Product Blog » Blog Archive » Introducing TwitArea, the Easy Way to Share Places on Twitter said:

    [...] The Kelsey Group Blog, “TwitArea Helps You Tweet Local Businesses” with a very nice quote “TwitArea and Praized are leading the way in the area of Twitter/ local mashups so far.” [...]

  • Helping Local Sites Succeed. « Local Media in a Web 2.0 World said:

    [...] Peter Krasilovsky of Kelsey Group reviews here. [...]

  • GrowthSpur’s Growth Spurt « GrowthSpur Blog said:

    [...] GrowthSpur has also received some very flattering press, blog and analyst mentions, which we greatly appreciate. Three particularly detailed and thoughtful write-ups: Jon Fine in BusinessWeek, Greg Sterling in Screenwerk and Peter Krasilovsky in the Kelsey Group’s blog. They help us more fully explain what we’re trying to do, and raise good issues, as well, that we’re working hard to deal with to help make local blogs more successful. That’s why GrowthSpur exists. [...]

  • Market Watch 8/3/09 | Rochester Local Leads said:

    [...] Local TV station websites are the most popular local websites. Link Here. If you like it, please share it: [...]

  • Hear Me » Blog Archive » The SCID’s are Coming !!! said:

    [...] A really interesting angle on the SCID’s is the Voice Search opportunity they enable. Most people think of Voice Search as something for telephone handsets (the quick idea of “voice search” is that a multi-billion dollar ad/transaction business will emerge for voice search just like it has for conventional Google-like search, so all the major search players – Microsoft, Google, Yahoo, etc – are interested). The thing is, there will be billions of consumer electronic products hooked up to home internet, potentially with VOIP connections, so handsets won’t be the only devices enabling search opportunities – SCIDs could become a MAJOR driver for search revenues. Michael over at the Kelsey Group keyed off of the interesting opportunities that SCID’s bring to Voice Search and blogged a bit about that. [...]

  • Building a Website for Your Small Business « The Full Slate Blog said:

    [...] Building a Website for Your Small Business Filed under: Tips & ideas — Chris @ 1:35 pm Creating a website for your small business should be at the top of your “to do” list – right up there with printing business cards and getting your number in the phone book. Maybe even higher, because if you want customers to find you, you’ve got to be online. Virtually everybody (82% according to one study) goes online – it’s now the #1 way that consumers search for local goods and services. [...]

  • A New Kind of Mobile Search…08.07.09 « The Proverbial Lone Wolf Librarian’s Weblog said:

    [...] This has recently involved accelerometers, cameras, and touch screens which form the basis for search interfaces that don’t involve typing (or tapping). These include UrbanSpoon, bar code scanners such as ShopSavvy, and music discovery engines such asShazam. [...]

  • GrowthSpur aims to help hyperlocal efforts | Save the Media said:

    [...] Peter Krasilovsky, of The Kelsey Group, notes that Potts has already signed two hyperlocal sites, Chi-Town Daily News and SunValleyOnline. [...]

  • The Future of the Mobile Web: To App or Not to App? - partytow for all said:

    [...] Put this all together, and the mobile browser should begin to become more of a front door to the mobile Web. That front door over the past year has been taken over by apps, thanks to the iPhone’s commanding share of mobile Web traffic, and its 50,000 apps. [...]

  • Mobile Local Marketing – or MLM | StayGoLinks said:

    [...] If you thought MLM stood for Multi-Level Marketing, then you are a little behind the times.  It is the next big thing and according to the Kelsey Blog, Mike Boland and Michelle Moore, director of search engine strategies at Metric Voodoo, were together on a panel at SES San Jose this week and no doubt got into how to get Mobile Local Marketing right. [...]

  • News to Us: Nearby Now, Yellix, Mobile UI Revolution, Nokia’s Grand Plans and More « MobileBehavior said:

    [...] Yellix Dials in to Mobile Social Networking [Kelsey Group Blogs] There is a lot of potential to leverage the phone’s address book as the ultimate social network. To this end, Yelix has released an app for Android phones that automatically shows Facebook picture and status when receiving a call from a friend. [...]

  • Search Engine News » Superpages Takes Top Honors in SEO Rankings Report said:

    [...] Superpages Takes Top Honors in SEO Rankings Report submit_url = “http://blog.kelseygroup.com/index.php/2009/08/12/superpages-takes-top-honors-in-seo-rankings-report/”;Andrew Shotland, top thinker at the intersection of local search and SEO, compiled a list of the most effectively optimized IYPs out there. The rankings are below, and additional drill downs, results, and methodology can be found on his LocalSEOGuide blog. Superpages Citysearch Yelp Yahoo Local InsiderPages YellowPages.com BizJournals AreaConnect MagicYellow Switchboard MerchantCircle GetFave Yellowbot Yellowpages.Lycos.com Kudzu Discoverourtown Loqal.com Local.Ingenio.com YellowUSA.com IAF.net [...]

  • Search Engine News » Local Matters Boosts Product Set: More Widgets, SEO and Analytics said:

    [...] Local Matters Boosts Product Set: More Widgets, SEO and Analytics submit_url = “http://blog.kelseygroup.com/index.php/2009/08/10/local-matters-boosts-product-set-more-widgets-seo-and-analytics/”;Local search technology provider Local Matters has announced an upgrade to its flagship Destination Search product as well as its search marketing platform Traffic Director. For those unfamiliar, Local Matters specializes in private-label local search products for online publishers and Yellow Pages companies. It powers the front end for 16 local search sites worldwide, according to [...] [...]

  • Search Engine News » Pay per Call Moving Into YP Mainstream said:

    [...] Pay per Call Moving Into YP Mainstream submit_url = “http://blog.kelseygroup.com/index.php/2009/08/11/pay-per-call-moving-into-yp-mainstream/”;We’ve been hearing more and more chatter in the Yellow Pages business about pay-per-call advertising programs, in print as well as online, moving beyond selective use and into the mainstream. Our latest conversation supporting this assertion was with Bill Dinan, president of the call measurement firm Telmetrics, who tells us pay for performance in traditional media, including Yellow Pages, is moving way beyond programs targeting rescue accounts and nontraditional advertisers. [...]

  • SEO ranking of US IYPs across 274 cities in 2009 | Net Magellan said:

    [...] Another local search specialist is Andrew Shotland, who has just published IYP SEO Rankings Report 2009. This article was picked up in my alert for Kelsey Group Blog. Andrew’s rankings intrigued me. I had not heard of some of the IYPs he mentioned – not surprising when they don’t appear high in searches. [...]

  • Search Engine News » YPA, ADP Organize Opt Out Info said:

    [...] YPA, ADP Organize Opt Out Info submit_url = “http://blog.kelseygroup.com/index.php/2009/08/14/ypa-adp-organize-opt-out-info/”;The U.S. directory industry’s two leading trade groups (YPA and ADP) have joined forces to promote a website, http://www.yellowpagesoptout.com, that allows consumers to search for opt out information on local publishers by typing in their zip code. This site is part of the industry’s response to a growing movement to demand the right not to [...] [...]

  • People Are Talking… | Kate Fleming said:

    [...] And some thoughts from Peter Krasilovsky of The Kelsey Group. [...]

  • Search Engine News » Centerd Launches iPhone App said:

    [...] Centerd Launches iPhone App submit_url = “http://blog.kelseygroup.com/index.php/2009/08/18/centerd-launches-iphone-app/”;just received a note from Center’d that the company has extended its online local search and discovery engine to the iPhone. The app, available starting today, carries the new categories of local discovery that were unique to the online site’s most recent upgrade (romantic, kid friendly, outdoor etc.). Like many of the mobile local search products [...] [...]

  • Market Watch 8/19/09 | Rochester Local Leads said:

    [...] ReachLocal Grossed $147 Million in ’08, Projects ’09 Growth. Link Here. [...]

  • Search Engine News » What are the Top Mobile Advertising Categories? said:

    [...] What are the Top Mobile Advertising Categories? submit_url = “http://blog.kelseygroup.com/index.php/2009/08/20/what-are-the-top-mobile-advertising-categories/”;This is a question we’re often asked. One answer is to look at Millennial Media’s most recent figures. In the midst of its monthly mobile marketing “Scorecards”, it recently reported the top ten mobile ad categories, extrapolated from activity on its ad network. Entertainment takes top honors, mostly due to movie studios that use mobile campaigns [...] [...]

  • Jubaloo Mobile — Mobile Marketing Agency & Mobile Media Placement said:

    [...] Read this article: Kelsey Group Blogs » Simplifying Mobile Marketing for SMBs: A … [...]

  • Search Engine News » Mobile Marketing for SMBs: K.I.S.S. said:

    [...] Mobile Marketing for SMBs: K.I.S.S. submit_url = “http://blog.kelseygroup.com/index.php/2009/08/20/simplifying-mobile-marketing-for-smbs-a-conversation-with-shooger/”;Yesterday, I had the chance to talk to Shooger president and co-founder Alex Stancioff. Stancioff has some mileage in the local search space, having co-founded local SEM firm ClickForward which was acquired by Yellowbook in 2006. This is the reason behind Shooger’s local focus, and its path to get there via local publishers like Yellow Pages [...] [...]

  • Whats the average age of the Iphone crowd? - BlackBerry Forums at CrackBerry.com said:

    [...] –IPhone users are generally older. Sixty-nine percent of iPod touch users are between 13 and 24 years of age, while this same age segment represents just 26 percent of iPhone users. Thirty-one percent of iPhone users are 35 to 49 years old, while only 12 percent of iPod touch users fall in this age segment. In total, 74 percent of iPhone users are over the age of 25, compared with 31 percent of iPod touch users. Kelsey Group Blogs AdMob: 40% of iPhone Users Access Mobile Web More Than Wired Web straight from this website [...]

  • Search Engine News » HomePages: A Fresh Take on Print Yellow Pages said:

    [...] HomePages: A Fresh Take on Print Yellow Pages submit_url = “http://blog.kelseygroup.com/index.php/2009/08/24/home-pages-a-fresh-take-on-print-yellow-pages/”;I recently spent some time at the offices of HomePages, a DeKalb, Illinois-based independent publisher that has been quietly and steadily growing by producing very simple print Yellow Pages directories amid all the talk of market consolidation and the shift to online and performance-based advertising. HomePages produces more than 200 directory titles throughout the Midwest, with [...] [...]

  • Local Onliner » MSNBC.com on Local: ‘The Game Has Changed A Lot’ said:

    [...] MSNBC.com’s purchase of EveryBlock, the hyperlocal data gatherer, is seen internally as an important piece of the puzzle in building out local content and services. It is likely to herald in a revived focus on local by MSNBC.com, which remains a joint venture of Microsoft and NBC and is headquartered in Seattle (The cable network is entirely run by NBC out of New Jersey).MSNBC.com’s assessment of local is that “the game has changed a lot, says Dan Mucha, VP of Finance and Corporate Development. “Local incumbents are changing their model to be constructive participants” with local media sources, rather than trying to dominate the marketplace.MSNBC.com, of course, has made several attempts to make local work for it during its 13 year history. Most focused on thin local offerings from NBC affiliates that didn’t go much beyond headlines. But with EveryBlock, MSNBC.com will be positioned to gather content throughout the Web on a block-by-block, metro and regional basis. “It is a scaleable solution across the country and avoids the scenario of individual markets,” says Mucha.Mucha adds that for MSNBC.com, local doesn’t live in a vacuum, either. “We’re interested in what we can do with the data,” he says. “For a national crime story, we can see where we are located, maybe using Seattle Times data.He also envisions making EveryBlock data to various MSNBC partners, which include The Washington Post, and several European companies. NBC affiliates might also be involved. They currently provide a lot of video and blogs to MSNBC. But Mucha emphasizes that while NBC has dramatically stepped up its local activities, it operates with an independent business plan that MSNBC isn’t directly involved with. Microsoft and MSN may also likely work with EveryBlock, although again, more on a partner basis rather than as owners.Mostly, however, Mucha emphasizes that the company wants to act as a facilitator so that Everyblock founder Adrian Holovaty and his team can “execute on the product plan,” and win breakthroughs in such hot topic areas as mobile and personalization. [...]

  • Search Engine News » MSNBC.com on Local: ‘The Game has Changed A Lot said:

    [...] MSNBC.com on Local: ‘The Game has Changed A Lot submit_url = “http://blog.kelseygroup.com/index.php/2009/08/25/msnbccom-on-local-the-game-has-changed-a-lot/”;MSNBC.com’s purchase of EveryBlock, the hyperlocal data gatherer, is seen internally as an important piece of the puzzle in building out local content and services. It is likely to herald in a revived focus on local by MSNBC.com, which remains a joint venture of Microsoft and NBC and is headquartered in Seattle… [...]

  • Search Engine News » DriverSide, RepairPal Engage Local Repair Shops, Car Owners said:

    [...] DriverSide, RepairPal Engage Local Repair Shops, Car Owners submit_url = “http://blog.kelseygroup.com/index.php/2009/08/25/driverside-repairpal-engage-local-repair-shops-car-owners/”;Auto Repairs are a $150 billion part of the U.S. economy, but leads and advertising for auto repair shops remain relatively underdeveloped — even though fewer than 30 percent of U.S. drivers can claim a trusted mechanic. Seeking to change all that are two companies that register cars and make repair and service recommendations : [...] [...]

  • Market Watch 8/26/09 | Rochester Local Leads said:

    [...] What are the top mobile advertising categories? Link Here. [...]

  • Kelsey Group Blogs » Getting My Starter Replaced: The Internet … | Work in USA said:

    [...] comparative metrics, to segmentation analysis to support business and … View original here: Kelsey Group Blogs » Getting My Starter Replaced: The Internet … Share andEnjoy: [...]

  • Your directory is not bigger than mine | Net Magellan said:

    [...] Your directory is not bigger than mine Saw via the Kelsey Group blog that the New Zealand Yellow™ publishers have asked Tradesmen Direct (TD) to remove a claim on their website that it is the largest directory of tradespersons in NZ. [...]

  • Market Watch 8/28/09 | Rochester Local Leads said:

    [...] A popular publisher claims the following research: Link Here. [...]

  • Neal Polachek’s Repair Story - Tech Soapbox said:

    [...] Nice little story on how Neal used the internet to save himself ~$250. [...]

  • Serra Blog » Blog Archive » TechFlash interviews Serra Media’s Mark Briggs; Local Onliner profiles TownLuxe said:

    [...] BargainBabeLA.com, which uses Serra Media’s TownLuxe platform, was also covered today on the Kelsey Group blog and Local Onliner blog. In the post, blogger Peter Krasilovsky talked about some of the appealing deals he learned about thanks to BarbabeBabeLA.com. [...]

  • Search Engine News » Fwix, a ‘Local Newswire, Goes Mobile for Easy Submissions said:

    [...] Fwix, a ‘Local Newswire, Goes Mobile for Easy Submissions submit_url = “http://blog.kelseygroup.com/index.php/2009/08/31/fwix-a-local-real-time-newswire-goes-mobile-for-easy-submissions/”;The opportunities for “citizen journalism” and “consumer nation” are there. Social and hyperlocal media sites like Yelp and Angie’s List have done more than OK. But mobile on-the-go apps are more than likely going to kick the roof off. Citysearch has already seen this with its reviews. When people don’t have to wait to go home [...] [...]

  • Wi-Fi Network Growth: A Conversation with JiWire « LocalLab : Foire aux Infos said:

    [...] JiWire released a study yesterday that uncovers some worldwide wi-fi growth metrics. As we’ve written, the company serves ads on public wi-fi networks, which has been shown to involve some favorable audience segmentation and ad performance. [...]

  • G5 Search Marketing News & Events » Blog Archive » G5 on the Move: A Conversation With Dan Hobin said:

    [...] For similar reasons, a few other SMB-focused search marketing firms showed up on the Inc. list, including the fast moving ReachLocal. [...]

  • Search Engine News » Mixed Messages in The Outlook for Media Advertising said:

    [...] Mixed Messages in The Outlook for Media Advertising submit_url = “http://blog.kelseygroup.com/index.php/2009/09/02/mixed-messages-in-the-outlook-for-media-advertising/”;The New York Times juxtaposes conflicting views on the outlook for media spending and the recovery of the ad industry in “The Outlook is Murky for Media Advertising. On one side of the debate are analysts like Matthieu Coppet of UBS, who thinks there will be a “relatively robust recovery in ad spending” beginning in [...] [...]

  • Search Engine News » Yellowbook Acquires ypOne said:

    [...] Yellowbook Acquires ypOne submit_url = “http://blog.kelseygroup.com/index.php/2009/09/02/yellowbook-acquires-ypone/”;Yellowbook announced today it has acquired the Louisiana and Texas directories of ypOne, not long after ypOne sold its Canadian properties to Canpages. This deal is yet another suggestion that many U.S. independent publishers are struggling in the current tough economy, and players like Yellowbook and Canpages are in a position to acquire attractive assets, [...] [...]

  • Advertising – advertising cost | SEO Mixer Blog said:

    [...] Kelsey Group Blogs » Mixed Messages in The Outlook for Media …8 hours ago by Steve Marshall  The Kelsey Group provides regular studies on small and medium-sized enterprises and on users, advertisers and consumers/businesses-from benchmarking data and comparative metrics, to segmentation analysis to support business and … [...]

  • Kelsey Group Blogs » Is the AT&T/Apple Marriage a Happy One? | Grou phealthin surance live today said:

    [...] The Kelsey Group provides lawful studies on diminutive and medium-sized enterprises and on users, advertisers and consumers/businesses-from benchmarking accumulation and comparative metrics, to segmentation psychotherapy to hold playing and … More here: Kelsey Group Blogs » Is the AT&T/Apple Marriage a Happy One? Posted in Business, Uncategorized | Tags: a-and-comparative, and-, and-consumers, Business, data-and, kelsey, provides-regular, small-and, studies-on-small, support-business [...]

  • Advertising – advertising newspaper | SEO Mixer Blog said:

    [...] Kelsey Group Blogs » Centro Sees Upturn with Growth of Regional …1 hour ago by Peter Krasilovsky  The Kelsey Group provides regular studies on small and medium-sized enterprises and on users, advertisers and consumers/businesses-from benchmarking data and comparative metrics, to segmentation analysis to support business and …[ ] [...]

  • Blogs – gifs blogs | Know Marketing Blog said:

    [...] Kelsey Group Blogs » Is the AT&T/Apple Marriage a Happy One?6 hours ago by Mike Boland  The Kelsey Group provides regular studies on small and medium-sized enterprises and on users, advertisers and consumers/businesses-from benchmarking data and comparative metrics, to segmentation analysis to support business and …[ ] [...]

  • Advertising – advertising campaign | Point Article News Feed said:

    [...] Kelsey Group Blogs » Centro Sees Upturn with Growth of Regional …10 hours ago by Peter Krasilovsky  The Kelsey Group provides regular studies on small and medium-sized enterprises and on users, advertisers and consumers/businesses-from benchmarking data and comparative metrics, to segmentation analysis to support business and …[ ] [...]

  • Search Engine News » Centro Sees Upturn with Growth of Regional Advertising said:

    [...] Centro Sees Upturn with Growth of Regional Advertising submit_url = “http://blog.kelseygroup.com/index.php/2009/09/03/centro-sees-upturn-with-growth-of-regional-advertising/”;Centro, the media planner that tries to “simplify the entire local online media buying process for agencies and media partners,” took a hit from auto advertising last year. But it has continued to grow overall, thanks to gains in regional-and-political advertising. The 112 person, Chicago-based company now has 11 regional offices and was named to Inc. [...] [...]

  • Search Engine News » NYT and WSJ ‘Go Local in The Bay Area said:

    [...] NYT and WSJ ‘Go Local in The Bay Area submit_url = “http://blog.kelseygroup.com/index.php/2009/09/08/nyt-and-wsj-go-local-in-the-bay-area/”;Today’s New York Times ran a story about how both The NYT and The Wall Street Journal plan to launch full-fledged regional editions, beginning first in the Bay Area. According to the story, Bay Area residents could see regional editions as early as November. For many years, we have anticipated this move and felt it was [...] [...]

  • Search Engine News » ‘Clever Commute Now in 5 Cities; Adds Ferries, Buses and Subways said:

    [...] ‘Clever Commute Now in 5 Cities; Adds Ferries, Buses and Subways submit_url = “http://blog.kelseygroup.com/index.php/2009/09/09/clever-commute-now-in-5-cities-adds-ferries-buses-and-subways/”;Clever Commute, which aggregates info from commuters on tardy schedules, is now in Boston, Chicago, Los Angeles, San Francisco and Washington D.C., per an article in USA Today. The service was launched three years ago by Joshua Crandall, a New York City-bound commuter to keep track of NJ Transit info. [...]

  • Search Engine News » MerchantCircle Tries to Get Stickier with ‘Neighbors and ‘Answers said:

    [...] MerchantCircle Tries to Get Stickier with ‘Neighbors and ‘Answers submit_url = “http://blog.kelseygroup.com/index.php/2009/09/09/merchantcircle-tries-to-get-stickier-with-neighbors-and-answers/”;MerchantCircle is seeking to transform itself from a source of search engine leads for SMBs into more of a destination site that consumers and businesses will use over and over again. The company reports 20 million unique visitors, which if calculated in a certain way, would make it the fifth largest Internet Yellow Pages. [...]

  • Embattled Yellow Pages & SEO | SEMClubHouse - Key Relevance Blog said:

    [...] John Kelsey recently wrote about how these companies can turn things around, even though he implies their “backs are against the wall”. I agree. From an SEO perspective, it’s nowhere near the end-of-the-line for these companies. [...]

  • Market Watch 8/28/09 | Rochester Local Leads said:

    [...] Mobile is local and local is mobile as the two continue to merge.  AT&T is running ads advertising local apps. Link here. More evidence. Link here. [...]

  • Search Engine News » Jacobsen: Verticalizing Newspapers and Grabbing GeoTargeted Ads said:

    [...] Jacobsen: Verticalizing Newspapers and Grabbing GeoTargeted Ads submit_url = “http://blog.kelseygroup.com/index.php/2009/09/14/jacobsen-verticalizing-newspapers-and-grabbing-geotargeted-ads/”;Hordes of vertical sites have been popping up and grabbing the geotargeted ads that could theoretically go to newspapers. In response, design and business consultant Alan Jacobsen — who last year developed RealPeopleRealStuff, an online video classifieds site — is reworking newspapers so they can build their own vertical sites on the go. The idea is [...] [...]

  • At TC50: Crowd Sourcing Crime & Vandalism | Schmahoo! said:

    [...] Next up, the company will develop a Palm Pre app, with Android likely to follow. It will also integrate more and more public data sources to make crime records searchable in the ways that Everyblock, TownMe and others have begun to do. Social features could be on the way too, to let users do digg-style “voting up” local issues that deserve the most attention. [...]

  • At TC50: Crowd Sourcing the Neighborhood Watch | Media News: Internet Marketing & Online Advertisng said:

    [...] Next up, the company will develop a Palm Pre app, with Android likely to follow. It will also integrate more and more public data sources to make crime records searchable in the ways that Everyblock, TownMe and others have begun to do. Social features could be on the way too, to let users do digg-style “voting up” local issues that deserve the most attention. [...]

  • Kelsey Group Blogs » Local Gets some Love at TC50 « work4real.net said:

    [...] Go here to see the original [...]

  • Google Evolutions: Clouds, Waves, and Shiny Metal | Press Release | Search Engine Marketing Agency | Searchlinqs.com: Online Search Engine Optimization (SEO), Social Media, Mobile Marketing and Other Internet Advertising Solutions | Searchlinqs Blog said:

    [...] Among other things, this will include a common video standard, offline capabilities, drag and drop features, and location awareness. It’s the latter that gets me most excited, having implications for sites to automatically serve content (and ads) targeted to a user’s precise location. [...]

  • Search Engine News » BT Business Enters U.K. Search Wars said:

    [...] BT Business Enters U.K. Search Wars submit_url = “http://blog.kelseygroup.com/index.php/2009/09/17/bt-business-enters-uk-search-wars/”;BT Business is taking on search upstarts such as ReachLocal U.K. by launching BT SearchSmart. The service will provide a full range of search services for £74.99 per month ($123.30). There is an additional £100 setup fee ($164.42). Developed in partnership with Latitude Group, a large UK search agency, BT SearchSmart will include a phone [...] [...]

  • Kelsey Group Reports on EADP « Yellow Pages Association Blog said:

    [...] Kelsey Group is offering blog recaps of the meeting, and if you have a few minutes, it’s worth heading to their blog to check it out. You’ll find a brief recap of Neg’s presentation there as well. [...]

  • Search Engine News » DMS09 -Print Yellow Pages 2.0 said:

    [...] DMS09 -Print Yellow Pages 2.0 submit_url = “http://blog.kelseygroup.com/index.php/2009/09/24/dms09-print-yellow-pages-20/”;The traditional print directory has been under fire over the last few years, but panelists at DMS09 fell there is new life in the print book as it moves from its stagnant 1.0 version to become more useable and consumer focused. It’s important to point out that while the perception remains that directories are dying [...] [...]

  • The Death of “Me Too” Blogging | Justin Whitaker said:

    [...] Don’t even get me started on memes. This week has seen the death of innovation, the newspapers, the media, the american consumer, and the United States. Again. [...]

  • Search Engine News » One Newspapers Revenue Strategy: Hardcore Focus on Local, Print said:

    [...] One Newspapers Revenue Strategy: Hardcore Focus on Local, Print submit_url = “http://blog.kelseygroup.com/index.php/2009/09/28/one-newspapers-revenue-strategy-hardcore-focus-on-local-print/”;Newspapers can still win with a hardcore community focus in their journalism and advertising, and a renewed emphasis on print. Or at least, that’s s the message delivered by Ed Moss, the newly installed publisher of The San Diego Union Tribune, which was sold a few months ago at a firesale price to Platinum Equity, [...] [...]

  • Search Engine News » Facebooks Tim Kendall: What Works in Social Advertising said:

    [...] Facebooks Tim Kendall: What Works in Social Advertising submit_url = “http://blog.kelseygroup.com/index.php/2009/09/29/facebooks-tim-kendall-what-works-in-social-advertising/”;Facebook is tweaking its approach to advertising, given the realities of what’s effective in social media, according to Facebook Director of Monetization Tim Kendall, who was speaking at TargusInfo’s Online Lead Quality Summit last week in Las Vegas. The problem is that people who are visiting social networks are not explicitly in “consideration mode,” he [...] [...]

  • Mihmorandum | Links of Local Interest, Volume 9B | Links of Local Interest said:

    [...] Speaking of Angie’s List, I’m seeing a lot more of their TV ads these days. And Peter Krasilovsky recently reported that Angie is making a concerted effort to boot un-credentialed contractors from their index. [...]

  • CityVoter specializes in online Best of Contests, partners with Local Media | New Media Hub said:

    [...] One core issue is CityVoter’s focus on UG content, and whether that devalues the newspaper brand, ie the credibility reviews from editors and reporters. Broadcast sites don’t have these issues to sort out. According to the Kelsey group about half of the traffic from contests comes from the media, the other half comes through the CityVoter site. [...]

  • Search Engine News » Skype Goes Live with Local Search said:

    [...] Skype Goes Live with Local Search submit_url = “http://blog.kelseygroup.com/index.php/2009/10/05/skype-goes-live-with-local-search/”;Back in April, we broke a story about Skype’s developing business model to drive calls to SMBs. Working with directory publishers as channel partners, it would extend its longstanding subscription based model to now also include ad support. Ad units would essentially come in the form of calls generated from search results and connected via [...] [...]

  • Google/Verizon Deal: More Details Emerge « LocalLab : Foire aux Infos said:

    [...] Following up on the previous post, here are a few notable tidbits from the conference call that followed the Google/Verizon announcement. – The Android market will be pre-loaded on a number of Verizon devices [...]

  • Search Engine News » Yell Announces iPhone App in the U.K. said:

    [...] Yell Announces iPhone App in the U.K. submit_url = “http://blog.kelseygroup.com/index.php/2009/10/06/yell-announces-iphone-app-in-the-uk/”;Yell has announced that its iPhone app is available for download in Apple’s App Store. It has been available previously but it’s now official. The app itself will allow users to search the 2 million local business listings on Yell.com (see the promo video). This comes weeks after the publisher announced that its mobile search widget [...] [...]

  • Search Engine News » Google Verizon Deal: Whats it Mean? said:

    [...] Google Verizon Deal: Whats it Mean? submit_url = “http://blog.kelseygroup.com/index.php/2009/10/06/google-verizon-deal-whats-it-mean/”;Lots of talk today over the announced deal between Google and Verizon Wireless. For those unfamiliar, the loosely defined deal involves Verizon officially embracing the Android operating system to power the mobile devices that run on its network. Cutting through the vagaries of the press release, the following bit sheds some light: Verizon Wireless and Google plan [...] [...]

  • Be Wary Of Call Tracking Numbers In Local Search said:

    [...] Given the vast number of small businesses without a website (~50-55%), or weakly-optimized one (probably an additional 40%), Google Maps and the other local search engines need indicators of relevance and authority that are not based primarily on links. User reviews on major portals like Yelp or Citysearch are obviously key indicators, as is the information that businesses tell the engines directly at the respective Local Business Centers. [...]

  • 18 Small Business Tips For Local Online Customer Reviews said:

    [...] Monitor your online reviews by subscribing to Google Alerts or the new reputation management tool by Marchex, featuring “every blurb, blog, comment, critique and glowing review about your business.” [...]

  • Kelsey Group Blogs » Geo-Domain Biggies Launch Manicure.com Beauty … (via postie) | Kantaas.Com said:

    [...] Kelsey Group Blogs » Geo-Domain Biggies Launch Manicure.com Beauty … [...]

  • Search Engine News » Real Time Bidding for Display Advertising Coming to Local Media? said:

    [...] Real Time Bidding for Display Advertising Coming to Local Media? submit_url = “http://blog.kelseygroup.com/index.php/2009/10/16/real-time-bidding-for-display-advertising-coming-to-local-media/”;I participated in a webinar sponsored by DataXu discussing how the development of display ad exchanges will make Real Time Bidding (RTB) for display ad units and impressions similar to the current SEM process by making it more open, targeted and technology driven. My interest in attending this webinar was the increasing interest of local [...] [...]

  • Marketing Success | Geoffrey Moffett Network at Todays Business News said:

    [...] Kelsey Group Blogs Monday, October 19th, 2009 Uncategorized [...]

  • Le “Internet Yellow Pages” diventano social | . . . Picas . . . said:

    [...] Non mancano le attivit sperimentali per testare nuove funzionalit di ricerca, o metodi innovativi per il coinvolgimento degli utenti. Sempre AT&T ha infatti recentemente lanciato il sito YP.com (il cui dominio è stato acquistato nel gennaio 2009 per 3,85 milioni di dollari!). David Yoo (Chief Product Officer) ha dichiarato che “YP.com è uno sforzo fondamentale di AT&T per aiutare i consumatori nelle ricerca mirata delle informazioni localizzate, mentre aiuta gli inserzionisti a far crescere il loro business in un mercato multimediale estremamente complesso”. [...]

  • Search Engine News » Local Media Vets Launch Oakland Local said:

    [...] Local Media Vets Launch Oakland Local submit_url = “http://blog.kelseygroup.com/index.php/2009/10/19/local-media-vets-launch-oakland-local/”;Hyperlocal sites are often run by earnest people who have just enough naivite about them to put in the hours and chase the dream, right? Former Yahoo and NJ.com exec Susan Mernit probably doesn’t qualify. But Mernit, a 10-year resident of the Bay Area, is nevertheless chasing the dream at Oakland Local,. The new hyperlocal site [...] [...]

  • Search Engine News » European Directories Lures Google Exec said:

    [...] European Directories Lures Google Exec submit_url = “http://blog.kelseygroup.com/index.php/2009/10/19/european-directories-lures-google-exec/”;European Directories SA has named Ben Legg as its new chief operating officer. Legg comes to EDSA from Google, where he was COO of European operations. EDSA is a major directories player in Europe, with market leadership positions in Austria, the Czech Republic, Denmark, Finland, the Netherlands and Slovakia, and strong competitive positions in Poland [...] [...]

  • Search Engine News » CitySquares Featured in WSJ: ‘Valuable Tips, For Free said:

    [...] CitySquares Featured in WSJ: ‘Valuable Tips, For Free submit_url = “http://blog.kelseygroup.com/index.php/2009/10/20/citysquares-featured-in-wsj-valuable-tips-for-free/”;CitySquares, the Boston-based city guide company, is prominently featured in the “Small Business” section of The Wall Street Journal today (subscription required), touting its frequent use of volunteer advisors (something we have first-hand knowledge of, actually). The article, which boasts a big picture of co-founder Ben Saren, shown above, notes that CitySquares’ business was rapidly declining [...] [...]

  • Locational marketing: Look at NearbyNow to see the future | New Media Hub said:

    [...] So far only a few large magazine brands, like Seventeen and Runner’s World have signed-up for the program. Both magazines have an audience about about 1.5 million with appetite for specialty clothing and a tendency to be “wired”. However, more magazines have good reason to consider this partnership. As Dunlap made three points talking to the Kelsey Group earlier this summer: - We’re still showing 17x more shoppers prefer to find local then buy online with an iPhone. [...]

  • 9% of SMBs Use Twitter for Marketing | DreamGrow Digital said:

    [...] According to the latest BIA/Kelsey’s study, 9% of small and medium-sized businesses use Twitter for marketing. In addition, 32 percent of small-businesses plan to use social media such as Facebook, LinkedIn or MySpace in their marketing in the next 12 months. [...]

  • BIA/Kelsey Research: 9% of SMBs Using Twitter « LocalLab : Foire aux Infos said:

    [...] We’ve explored this trend a bit in the past, and will further drill down at the upcoming Interactive Local Media show, Dec. 9-11 in Los Angeles. This will include the session “Local/Social: Better Engagement Than Search?” featuring Tim Kendall, director of monetization at Facebook, and Kara Nortman, senior vice president of publishing at Citysearch. Laisser un commentaire [...]

  • Search Engine News » BIA/Kelsey Research: 9 % of SMBs Using Twitter said:

    [...] BIA/Kelsey Research: 9 % of SMBs Using Twitter submit_url = “http://blog.kelseygroup.com/index.php/2009/10/21/biakelsey-research-9-of-smbs-using-twitter/”;A BIA/Kelsey press release today reveals data from Local Commerce Monitor, indicating that 9 percent of small businesses use twitter to market themselves. 32 percent of SMBs meanwhile intend to use social media in their marketing in the next 12 months. This includes creating a Facebook or LinkedIn account. Also, 39 percent of SMBs plan to [...] [...]

  • Search Engine News » Yell.com to Launch Microsites said:

    [...] Yell.com to Launch Microsites submit_url = “http://blog.kelseygroup.com/index.php/2009/10/26/yellcom-to-launch-microsites/”;Marketing Week is reporting that Yell is launching 18 vertical microsites offering deep content on a particular area, including the law, gardening, automotive, plumbing and others. The content is from a mix web-based sources, including how to articles from expert sources (for example the RAC in the motoring vertical), news feeds, blogs, twitter. This move is [...] [...]

  • News of the Week in Review, Week ending October 23, 2009 | SAP Club said:

    [...] Social media is another highlight of analyst discussion, with many different industries making use of it. Physicians are using Social Media Platform for On-Demand Physician Opinions says Outsell Insights, banks are Tweeting in Real Real Time adds 1 to 1 Media; Auto Dealers Rapidly Adding Social, Mobile Media reports Kelsey Group, and Andrea DiMaio describes Consumer Social Media in Government. For additional social media commentary, see the Social Media, Email, Messaging and Collaboration section. [...]

  • Search Engine News » Armstrong: IYP ‘More Important, Not Less; Hyperlocal ‘Patch Spreads said:

    [...] Armstrong: IYP ‘More Important, Not Less; Hyperlocal ‘Patch Spreads submit_url = “http://blog.kelseygroup.com/index.php/2009/10/27/armstrong-iyp-more-important-not-less-hyperlocal-patch-spreads/”;AOL CEO Tim Armstong, interviewed by John Battelle at Web 2.0 in San Francisco, gave a thumbs up to the future of the Yellow Pages — at least, the Internet Yellow Pages. Noting that the Internet YP business is largely synonymous with small business marketing, Armstrong said that IYP “looks like early search. People haven’t [...] [...]

  • How Can Social Media Really Help Your Business? — www.AdamDiStefano.com said:

    [...] When you’re in the online marketing world, it’s easy to assume that everyone is doing what you’re doing. If I don’t stop to think about it, I just assume that every company has a website, every company is using Search Engine Marketing, and every company is taking advantage of social media. That’s false. It’s easy to forget that close to 40% of SMBs don’t have a website. Even among big companies, who almost all have websites, their integration into online marketing is far from complete. Only 16% of Fortune 500 companies have blogs on their site. [...]

  • BIA Perspectives » Blog Archive » Many Nods Given to Mobile at Winning Media Strategies said:

    [...] Back to mobile, its opportunities with broadcast media are further supported by looking at the fact that both are delivered over the air. Regulatory and technology barriers stand in the way of mobile devices receiving broadcast signals, but we are starting to see some companies such as MobiTV (carrier delivered subscription service) and uStream (iPhone app) move in that direction. [...]

  • Search Engine News » TMP/ComScore: Local Search Patterns Vary Widely said:

    [...] TMP/ComScore: Local Search Patterns Vary Widely submit_url = “http://blog.kelseygroup.com/index.php/2009/10/29/tmpcomscore-local-search-patterns-vary-widely/”;One size doesn’t fit all in local search. And there is no reason to throw out traditional media such as Yellow Pages just to become dependent on Google. In fact, every media still has its purpose, and should be analyzed on the basis of how it is actually used, according to a new study by [...] [...]

  • Adopt/Adapt, you say tomato, I say participate… said:

    [...] James Ball on November 1, 2009 · 1610 commentshttp://noteasytoforget.com/2009/11/adoptadapt-you-say-tomato-i-say-participate/Adopt%2FAdapt%2C+you+say+tomato%2C+I+say+participate…2009-11-01+13%3A34%3A50James+Ball Social media as a platform for doing business is still a new and foreign concept for many, and insmall businesses, it would appear that many of us are just now walking through the front doors of the social media hardware store. We’re all just looking to get our hands on the best tools we can find to get the job done. I’m not writing today about tools and applications though. [...]

  • Latest mobile marketing news – TapJoy, PinchMedia partner for mobile app platform – Mobile … | Viral Mobile Marketing said:

    [...] Kelsey Group Blogs » Getting Mobile Local Marketing Right: A … [...]

  • Search Engine News » MSNs Cyrus Krohn: The New Local Focus said:

    [...] MSNs Cyrus Krohn: The New Local Focus submit_url = “http://blog.kelseygroup.com/index.php/2009/11/04/msns-cyrus-krohn-the-new-local-focus/”;Microsoft ‘s MSN has been a good hodgepodge that gets 100 million users a month. But it hasn’t had a serious redo for ten years. So the question posed to a new team brought in to redo the site was: how do you make the site standout and really help users? Site leader Scott Moore and [...] [...]

  • Search Engine News » Marchex Dives Into Self-Serve said:

    [...] Marchex Dives Into Self-Serve submit_url = “http://blog.kelseygroup.com/index.php/2009/11/04/marchex-dives-into-self-serve/”;Self-serve ad solutions aren’t a major part of the ad universe today. A recent BIA/Kelsey survey found few companies selling more than 10 percent of their SMB advertising via online. But self-serve meets the needs of certain online-oriented categories. And for economic reasons, of course — they are far cheaper to execute than premise sales [...] [...]

  • Search Engine News » The Angry Plumber: ‘Dont Misappropriate My Online Listing! said:

    [...] The Angry Plumber: ‘Dont Misappropriate My Online Listing! submit_url = “http://blog.kelseygroup.com/index.php/2009/11/05/the-angry-plumber-dont-misappropriate-my-online-listing/”;A flurry of business lead services have cropped up, each a variation on the model that has been successfully developed by ServiceMagic and others. They basically provide a directory, information, leads and marketing services. One of the new crop of lead services is HelpHive in Seattle, which recently launched and was profiled here. It provides a [...] [...]

  • Jubaloo Mobile — Mobile Marketing Agency & Mobile Media Placement said:

    [...] See the article here: Kelsey Group Blogs » Ad:Tech/New York: Digital Marketing Is … [...]

  • What Hyperlocal Content Works for You? : HyperlocalBlogger said:

    [...] Not too long ago I was reading this Peter Krasilovsky blog post that talks about AOL and, more specifically, the hyperlocal Patch.com project that AOL is doing. In particular, these comments from Patch.com President Warren Webster caught my eye — he’s talking about the hyperlocal content they find to be most interesting to readers. “Police and fire information is very popular,” and “government news inspires a lot of debate,” he said. Webster was surprised, however, that weddings and obituaries aren’t more popular at this point — perhaps because users aren’t yet conditioned to get that information from a local online site. School sports have been more promising. [...]

  • SEO for small businesses | Vpromoter.com said:

    [...] Also check out: Yellow Pages and Wasting Local Business Advertising Dollars Google’s Local Business Center Gets a Facelift The thing about the Yellow Pages [...]

  • Search Engine News » Deloite Pumps Up Mobile Holiday Shopping; NearbyNow Gears Up said:

    [...] Deloite Pumps Up Mobile Holiday Shopping; NearbyNow Gears Up submit_url = “http://blog.kelseygroup.com/index.php/2009/11/12/mobile-holiday-shopping-nearbynow-gears-up/”;Deloitte has released a report that indicates this holiday season will see a bump in the amount of mobile shopping search that is performed (in addition to social and other online media). Specifically, 19 percent of survey respondents claim they’ll use mobile search for gift shopping. The breakdown within this sample is 55 percent for store [...] [...]

  • Top 10 Articles Location3 is Reading | expertSEM said:

    [...] Huge news for the mobile marketing industry—Google purchased AdMob, a mobile display and in-application ad serving network, for $750 million. This move shows that mobile marketing is truly an significant medium worthy of Google’s attention; it has the potential to broaden the scope of mobile strategies and technologies, and provides even more opportunities for advertisers. Check out a recent blog by Lindsey for more info or any one of the many stories about the new deal, including Mobile Marketer, Search Engine Journal and Kelsey Group. [...]

  • Net Worked » Blog Archive » Busy week in new media (hint: it’s niche and local) said:

    [...] ALSO THURSDAY: I couldn’t attend this, but I would have liked to: Jeff Jarvis’ HyperCamp on New Business Models for News. [...]

  • links for 2009-11-13 « Digital Content Architects said:

    [...] Kelsey Group Blogs » Jeff Jarvis’ HyperCamp on New Business Models for News Review of HyperCamp activity. (tags: hyperlocal community revenue blogs news) [...]

  • Hyperlocal News Roundup : HyperlocalBlogger said:

    [...] Jeff Jarvis recently led a “hypercamp” discussing local news and hyperlocal publishing, and Peter Krasolivsky provides a recap on the Kelsey Group blog. [...]

  • Search Engine News » Yell Veteran Plant Moving On said:

    [...] Yell Veteran Plant Moving On submit_url = “http://blog.kelseygroup.com/index.php/2009/11/13/yell-veteran-plant-moving-on/”;We’ve learned that Yell Group veteran sales, marketing and product development executive Paul Plant has decided to accept a retirement package and will leave the company at year’s end. Plant tells us that he’ll take a short holiday, but almost immediately begin seeking new opportunities in the directories and local search industry. I’ve known Paul for [...] [...]

  • weekly news in IT | SAP Club said:

    [...] Smartphones were THE hot topic this week, with discussions of Verizon’s new Android, as well as extensive iPhone coverage. Some analysts commented on the (An)Droid: Yankee Group thinks Droids come in peace—but may not always and Kelsey Group wishes a Happy Droid Day (and recommended reading). Next, Forrester Research comments on Apple’s record 100,000 iPhone Apps. Congrats. Now Add Things Businesses Care About; and ABI Research chimes in with their post 100,000 iPhone Apps & Counting – Expect Many, Many More. New Smartphone research was released this week -  Infonetics Research predicts Smartphone sales to overtake standard mobile phones by 2012, IDC notes that the Worldwide Converged Mobile Device (Smartphone) Market Continues To Grow Despite Economic Malaise, comScore reports that Touchscreen Mobile Phone Adoption Grows at Blistering Pace in U.S. During Past Year, and the Patricia Seybold Group compares Google Android vs. Apple iPhone: Whose App Ecosystem Will Win? Please refer to the Mobile section for twenty-plus mobile headlines this week. [...]

  • Search Engine News » Yahoo News Pumping Up Local Efforts said:

    [...] Yahoo News Pumping Up Local Efforts submit_url = “http://blog.kelseygroup.com/index.php/2009/11/16/yahoo-news-pumping-up-local-efforts/”;Yahoo News is bolstering its local efforts and building “a staff of editors around the US who will improve the local news experience on the frontpage,” according to a Tweet from Anthony Moor, who was recruited from Dallasnews.com, per Lost Remote. The Yahoo News effort is probably at least partially motivated by revamped local efforts [...] [...]

  • Le web social participe l’euphorie annuelle de consommation | rezopointzero.com said:

    [...] De nouveaux joueurs entendent par ailleurs appliquer de nouveaux modèles d’affaires aux nouvelles habitudes des consommateurs. NearbyNow, une société en démarrage de la Silicon Valley, est spécialisée dans la localisation de commerces répondant aux critères de recherches des consommateurs. Mike Boland, un analyste au Kelsey Group, observe que les chiffres dévoilés par Deloite propos des utilisateurs de téléphonie mobile sont encourageants pour les entreprises comme NearbyNow qui a conçu une application pour iPhone. [...]

  • Top 10 Articles Location3 is Reading This Week | expertSEM said:

    [...] BIA/Kelsey Group recently released the results of their Mobile Market View survey. Findings showed that smartphone use increased significantly, consequently indicating an increase in data consumption. Additionally, mobile users are increasing searching for products or services on a local level. I think we all know this, but it’s nice to have concrete data to back it up. Check out more in-depth results on the BIA/Kelsey blog. [...]

  • Perspectives of Traditional Media » Blog Archive » mobilepeople To Power Trader Corp’s Mobile Apps said:

    [...] Copenhagen based mobilepeople has been making moves throughout North America over the past year, starting with its deal to power the DexKnows suite of mobile products for directory publisher R.H. Donnelley. [...]

  • Search Engine News » Geo- location is Blowing Up said:

    [...] Geo- location is Blowing Up submit_url = “http://blog.kelseygroup.com/index.php/2009/11/23/geo-location-is-blowing-up/”;The volume level on discussions about geo-location continues to be turned up. The latest example is the geo-location panel that took place at TechCrunch’s Real Time Crunchup on Friday. If you missed it, you can see the entire session here. If you don’t have time, start at minute 30 for some of the meaty discussion about [...] [...]

  • Reflections on CUNY graduate school New Journalism Models Hyperlocal camp « Christopher Wink said:

    [...] The numbers and business plans, relationships with each other and with legacy news organizations and who will be written into history for leading the movement seemed trending themes of the New Business Models for (Local) News Hypercamp summit at the modern, sleek and sexy (read: expensive looking) midtown Manhattan home of the College University of New York’s graduate school of journalism. [...]

  • Search Engine News » Digital Newsstand: Food for Thought for YP Industry? said:

    [...] Digital Newsstand: Food for Thought for YP Industry? submit_url = “http://blog.kelseygroup.com/index.php/2009/11/25/digital-newsstand-food-for-thought-for-yp-industry/ “;The New York Times reported yesterday that four leading magazine publishers — Time, Conde Nast, Hearst and Meredith — are jointly developing an “online newsstand.” The initiative has ambitions of becoming the “iTunes of magazines” according to the article. That bit of hyperbole aside, this initiative has a central idea that makes sense for traditional [...] [...]

  • Five Cyber Monday Tips: Where to Find the Deals « cyber monday guide of true cyber said:

    [...] Tip Three: Use Internet Enabled Phones A new study by BIA Kelsey says 30 percent of adult Americans have an Internet-enabled smartphone, which blurs the line between online shopping and shopping in a physical store. Rich Broida, from Cheapskate blog on CNET, suggests shoppers should make their phones earn their keep. [...]

  • Search Engine News » Boston.com: No More Keyword Sales, But Search is Leverageable said:

    [...] Boston.com: No More Keyword Sales, But Search is Leverageable submit_url = “http://blog.kelseygroup.com/index.php/2009/11/30/bostoncom-no-more-keyword-sales-but-search-is-leverageable/”;Newspapers haven’t done too well with local search, despite efforts to leverage their potential mix of human editors and algorithms. But Boston.com made more of an effort than many others, launching a local search/directory effort in 2006. As chronicled by Nieman Lab, that effort started out on a promising note but quickly plateaued. Given the lackluster [...] [...]

  • Search Engine News » BIA/Kelsey Forecast Projects Geotargeted Display Ad Growth said:

    [...] BIA/Kelsey Forecast Projects Geotargeted Display Ad Growth submit_url = “http://blog.kelseygroup.com/index.php/2009/12/01/biakelsey-forecast-projects-geotargeted-display-ad-growth/”;BIA/Kelsey’s geotargeted display ad forecast was released today, projecting 16 percent annual growth from $897 million in 2008 to $1.9 billion in 2013. The geotargeted segment of the overall display ad market (banner advertising) will meanwhile grow from 10.2 percent to 15 percent in the same period. The highest growth rate in the forecast belongs to [...] [...]

  • Search Engine News » Local Thunder: Enhance ‘Click Thru Experience of Local Ads said:

    [...] Local Thunder: Enhance ‘Click Thru Experience of Local Ads submit_url = “http://blog.kelseygroup.com/index.php/2009/12/02/local-thunder-enhance-click-thru-experience-of-local-ads/”;Small businesses often buy online advertising or email campaigns and then don’t know what else to do to capitalize on the effort. Maximizing online advertising for SMBs is the new orientation of Portland,ME-based Local Thunder, a four-year old services company that we last wrote about in April 2007. Local Thunder originally was focused on partnering with [...] [...]

  • Search Engine News » Annenberg Summit for Community Sites Focuses on HyperLocal Commerce said:

    [...] Annenberg Summit for Community Sites Focuses on HyperLocal Commerce submit_url = “http://blog.kelseygroup.com/index.php/2009/12/06/annenberg-summit-for-community-sites-focuses-on-hyperlocal-commerce/”;More than 110 hyperlocalites registered last Friday Dec. 4 at USC’s Annenberg School for Communications and Journalism to discuss not only hyperlocal journalism but sustainable hyperlocal commerce as well. The meeting, “Entrepreneurship and the Community Web, was convened by Annenberg’s Executive in Residence David Westphal. From what I could tell, it was the largest California summit [...] [...]

  • Google Announces Real-Time Search and Google Goggles | StayOnSearch said:

    [...] Kelsey Group:  Gogle Goes Real Time With Search Results [...]

  • Search Engine News » Twitter Added to Citysearch SMB Profiles said:

    [...] Twitter Added to Citysearch SMB Profiles submit_url = “http://blog.kelseygroup.com/index.php/2009/12/07/twitter-added-to-citysearch-smb-profiles/”;Citysearch today became the first SMB site to integrate Twitter functionality into its claimed SMB profiles. The effort complements earlier efforts to integrate the SMB profiles with Facebook, and consumer social media options. Citysearch SVP of publishing Kara Nortman tell us the deal has been developed directly with Twitter for about two months. The impact of [...] [...]

  • Colliding with the Social Web » AOL Set to Stand on its Own and Unveil New Identity said:

    [...] It also has appeared on the Local Media Blog at: http://blog.kelseygroup.com/index.php/2009/12/09/aol-set-to-stand-on-its-own-and-unveil-its-new-identity/ addthis_url = ‘http%3A%2F%2Fhackmer.com%2Fhackblog%2F2009%2F12%2F09%2Faol-set-to-stand-on-its-own-and-unveil-new-identity%2F’; addthis_title = ‘AOL+Set+to+Stand+on+its+Own+and+Unveil+New+Identity’; addthis_pub = ”; [...]

  • Totnes Agency said:

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