, a social network for teen and “tween” girls looking for a secure and focused environment (i.e., away from the predators who lurk in MySpace), has launched a local beta version in Los Angeles. It expects to eventually launch up to 300 localized versions.
Founder Allen Esrock, a longtime tech headhunter – and the father of two girls in the targeted demo – notes that girls “place their friendships above anything else. Within their private (and verified) ‘Jitter Friends’ club, girlfriends can chat, share secrets, horoscopes and photos … leave messages for each other.”
Local is a huge part of Jitter Fingers’ equation, with content such as local photo streams, events and reviews. On the site, it is presented as one section, next to entertainment, music, cellphone, fashion & lifestyle opportunities. “Our ability to push hot national content such as celebrities, movies, and fashion into the girls’ locally created marketplaces creates a female national/local advertising platform,” says Esrock. “It patterns itself on the male national/local model of professional sports.”
Esrock adds that the Web site is “the first plank” in a cross-platform product that will leverage multiple revenue streams from marketers eager to reach targeted, local girls.