TKG Data and Analysis: Weekly Recap

In case you missed them, here is a compilation of blog posts from this week from TKG's Interactive Local Media program. Click below to read each post in full. More Data in Favor of Online Research, Offline Shopping II Research just…

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Zvents Drives Traffic to Papers

Zvents, the localized, personalized online event calendar, says it is driving a lot of page views and traffic to its newspaper partners. The growing list of partners now includes The Orange County Register and other Freedom newspapers; several MediaNews Group…

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Bid4Spots Helps eBay Enter the Radio Game

Summary EBay announced today that it will begin working with radio ad start-up Bid4Spots. The deal will bring Bid4Spots' auction-based radio ad sales capability to eBay's Media Marketplace. This represents a growing direction for eBay to broker ads to cable…

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TKG Dabbles in Online Video Advertising

Online video stood out a great deal as a theme and business opportunity at this year's Drilling Down on Local conference in March. Spot Runner's Nick Grouf keynoted, while other speaking slots were given to TurnHere and IYPs that expressed…

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New Company Launch Watch: Avvo

Summary New legal search destination Avvo launched today to join the likes of FindLaw and LexisNexis Martindale-Hubbell. Like these destinations, it offers users search tools to find lawyers in different categories and locales. Legal search will be a growing area…

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Quick Update: IAC to Open Venture Arm

The San Jose Mercury News reported yesterday that IAC is a few weeks away from opening its new venture arm in Silicon Valley called Primal Ventures. The focus will be investments that are more strategic than financially driven in order to…

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Borrell: Local Online Ads up 31.6%

My former colleagues at Borrell Associates have carved out a unique role in the local online advertising space with their annual survey of local media revenues. This year is the survey’s fifth, and was conducted with 2,885 properties in the…

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TKG Data and Analysis: Weekly Recap

In case you missed it, here is a compilation of blog posts from last week from TKG's Interactive Local Media program. Click below to read each post in full. The Kelsey Take: Newspapers by the Numbers Earlier this week, the…

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The Kelsey Take: Newspapers by the Numbers

Summary Earlier this week, the NAA released its Q1 figures for the financial performance of the newspaper industry. The numbers tell the same old story: Print ad revenues are down, while online revenues saw double-digit percentage growth (although still a…

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Live Operators: Soon to Be a Memory?

Summary Jingle Networks' free DA service 1-800-FREE411 has discontinued live operators in some locations. Operator expenses in these markets have significantly cut into margins as the overall cost of providing these calls isn't being offset by the advertising volumes. Free…

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