Sprint Forms ‘4G Local Content Group’
Sprint has formed a “4 G Local Content Group” that will handle “local news, weather, sports, traffic, directories, user reviews and other User Generated Content.” All this from a recruitment ad it placed for “an innovative and creative Product Manager to leverage the network’s location and presence capabilities to build new utility and value for our customers.”
The ad starts off by noting that “Sprint has embarked on a business strategy to truly mobilize the Internet. 4G-WiMax will enable broadband speeds throughout entire cities. And there will be a new generation of connected devices, from in car entertainment systems to media players. This initiative is a significant growth engine for the company and our portfolio of media services will be leading this growth.”
Thanks to the sharp eyes of Taylor Walsh for this one.