Oodle Taps Into College Market

Classified aggregator Oodle has partnered with increasingly popular social network Facebook. A post on the Oodle blog last night from CEO Craig Donato goes into detail.

This distribution channel for Oodle makes sense, given the classified activity that happens in and around college campuses, which is Facebook’s sweet spot. This helps Oodle more effectively reach an attractive demographic, which is wired, buying empowered (in many cases), and engaged in a high turnover of apartments, books, furniture, etc.

More on college-geared classifieds in this previous post.

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