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As was announced by IAC head of media and entertainment Peter Horan from the stage at Drilling Down on Local, Citysearch will integrate small-business video ads throughout its site.

The partner of choice for the video production and creative is TurnHere, a company getting a lot of attention for bringing small-business video advertising (production and distribution) within the grasp of SMBs for the first time. Spot Runner and Spotzer also deserve a nod for doing just this with slightly different models.

Citysearch has also relaunched with a much-overdue design change, which seems to be a big improvement in its less cluttered layout and sharp design. Check out an example, in this San Francisco restaurant listing.

Together, these changes should give Citysearch a boost in traffic and traction. Panning back, if you combine this with the recent move to deepen its user-generated content with the Insider Pages acquisition (will have SEO and consumer appeal benefits), these moves should go a long way in differentiating Citysearch in the crowded local search space. Recent top management changes, a growing sales operation, and continued integration and cross pollination with AskCity and other IAC properties should likewise further this end.

I am scheduled to speak with Citysearch EVP of products and marketing Scott Morrow later today. We’ll provide more later, and the press release can be found here.


Related: For subscribers and clients of Interactive Local Media, there are reports in the pipeline on local video advertising, and a big picture look at the collective moves by Citysearch over the past few months.

This Post Has One Comment

  1. I don’t know if anyone here knows this, but it’s possible that may be the only international online TV ad agency that is actually profitable. Cheap TV Spots has almost 100 awards for their true custom-made TV and web ads since they launched in 2001, and provide discount TV air time without tacking on additional commissions or forcing their clients into long term contracts like some of these other guys often do. And no, I’m not a stockholder.

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