@SES: Social Networking and Local

This morning I attended an interesting session on advertising on social networks at SES New York. Much of the subject matter here has implicit ties to local, and some explicit. The conversation around social networking in this session was, correspondingly,…

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Idearc Going Green

Saw an interesting announcement from Idearc Media that shows the publisher is trying to keep pace with the shifts occurring in consumer priorities. Idearc is introducing a Green Business Guide in its Madison, Wisconsin, book, which hits the streets in…

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Googles Free 411 Product Launches

Google has officially launched its free 411 product. The number, 1-800-GOOG-411 (1-800-466-4411), makes business name and category search accessible from any U.S. telephone. This is a product we originally uncovered in our report Wireless Voice Search: The Multi-Modal Revolution. At…

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Yellow Pages News Roundup

Apparently, those who were worried about AT&T Advertising & Publishing leaving its St. Louis headquarters digs can rest easy. This story in the St. Louis Post-Dispatch suggests the decision was big news in St. Louis, since it affected more than…

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Is the Opt-In Era Upon Us?

I had an interesting discussion this week with Amy Healy of the Yellow Pages Association. You may recall a few weeks back we blogged about a movement in Norway to give consumers the ability to opt out of print directory…

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A Conversation With BuzzLogic

Yesterday I had the chance to speak with the leadership team at BuzzLogic, which has developed a platform for tracking buzz around any topic or company. The primary venue for this buzz is the blogosphere, where there has been a…

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Google Maps Gets Personal

Google today launched MyMaps, something appropriately coined by Greg Sterling at Search Engine Land as "mashups for the masses." Google Maps, like most other mapping engines has long made its API available to third-party developers, best documented by the Google…

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Tidbits: A Conversation With BooRah

Today I had the chance to speak with Nagaraju Bandaru, Cofounder and CTO of "meta reviews" site BooRah. The site has developed some clever algorithms that scrape, aggregate, structure and serve up third-party reviews for local search. It currently focuses…

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Tidbits: A Conversation With YellowBot

Yesterday I had the chance to speak with Erron Silverstein, CEO of Solfo, the company behind recently launched (beta) local search site YellowBot. The site is built on many social features and will target the same young and tech-savvy demographic…

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Newspapers and Talking Cars

Every once in a while, I’ll allow myself to post something on the lighter side. Just a warning that this is one of those posts  only tangentially related to local search, but having a semantic coincidence that I couldn’t…

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