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There is a lot happening in the local search and media worlds today. Here are some notables.

Yahoo! has coughed up $680 million for the remaining stake in online media exchange Right Media. It previously owned 20 percent of the company. This could partially be a counter shot to Google’s purchase of DoubleClick, as DoubleClick has a yet-to-be proven ad exchange of its own. Both moves, generally, are an attempt to improve display ad capabilities. More on the Yahoo! deal from Red Herring and The New York Times, and on the Google deal (for subscribers) in the recent TKG Advisory DoubleClick and Clear Channel: Google’s One-Two Punch to Increase Ad Reach.

EBay has launched a handful of interesting widgets that let any seller take his or her listing “to go” and plant it on a blog or Web site. They have flash-based animation and should serve to push out eBay listings and give them more exposure than they would get on eBay proper alone. This is an uncharacteristic move for eBay, which is usually a closed system, and is in the same vein as the recently launched vFlyer widgets we wrote about here.

This could gain significant traction in eBay’s strong autos category where many dealers will likely jump on the opportunity to plant their eBay listings on their own sites in a more-user friendly way. It could also represent a testing ground for new flash-based functionality before eBay integrates it on its own site. TechCrunch has screenshots.

The New York Times takes a look at a handful of companies, such as Zebo, that help people catalog and value all their earthly possessions and post them online. Meanwhile, a new site for packrats to trade items,, launched today with an auction-based model and flat listing fees.

GigaOm asks, Does advertising in virtual online realms (such as Second Life) work? This is an area that received a great deal of initial excitement, bordering on irrational exuberance, which has since been reined in with a fair amount of criticism. There are still some interesting local implications and opportunities, further examined in a past post. IAC meanwhile launches its own online virtual world Zwinktopia.

Search Engine Roundtable reports on the first signs of Google’s anticipated Pay Per Action ads.

New York-based directory publisher Ambassador Publications has launched a new online bid management and reporting platform, explained here.

Lastly, the Interactive Advertising Bureau of Canada reports that Canadian online ad revenues reached an all-time high of $1.01 billion in 2006. More from the press release.

Some of these items deserve a deeper dive and we’ll revisit them accordingly.

This Post Has 2 Comments

  1. has a trade section that keeps track of all offers made on each ad. Allowing people to top the existing offers. Simple and easy to use will make this the best trade site on the Internet. This site looks to be a next hot item on the Internet.
    — Now available, the new online trading platform at Consumers have more options. "We believe that the simpler the better," said founder Jon Varley. Instead of complicating things the site focuses on giving a place to trade with flat listing prices that make sense. The offers are displayed allowing the current offers to be topped, then a choice can be made by comparing all offers. This new site makes it affordable to trade collectibles, automobiles, books, real estate, computers, antiques, art, music, services, big boys toys, dresses, etc. What’s sitting in that garage, shop, shed or tucked back in storage somewhere. It’s easy to join for free a secure, easy to use site with a lot of options. can be used a number of ways: Online Trades, Online Auctions, Online Classifieds. Buy, sell, trade and advertise products, business or services on the sponsor ads, scrolling line, put a banner ad in each category that pertains to business, product, or services.
    When we look at what we trade day to day it amounts to most everything from shopping to trading cards, the fair trade act, trading stocks, trading cars for trucks, college books, quads for motorcycles, to trading services for products, Women who trade baby sitting back and forth are just some of the trades seen day to day. This is a great place to trade those hard to sell items. This site looks to be a next hot item on the Internet.


  2. Your blog reads well about the current situation on Google and Yahoo search changes. Thanks for the information! I wanted to make a comment on how SEO really works when responding to blogs and adding links to websites, as I’ve been able to take my Denver Real Estate website at from a page 18 on Google to page 5, and Littleton Real Estate from page 16 to page #1 in less than 2 months!!!

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