Yell Exits Brazil Market
Last week, Yell Group sold its Brazilian directory operation (TPI Brazil) to regional rival Publicar for US$8.5 million. This was a challenging market for Yell, which inherited the operation when it acquired the Spanish publisher TPI last year. Yell continues with its South American operations in Argentina, Chile and Peru.
Publicar, based in Colombia, will combine the TPI Brazil operation with its existing Brazilian business, which operates with the brands Listel and Editel. To that, it will now add Guia Mais (TPI’s brand).
We will have more details on this in next week’s Local Media Journal.