Local 07: Yellowpages.com Provides IPTV Peek

  • March 21, 2007

Yellowpages.com unveiled the first screen shots of its IPTV Internet Yellow Pages channel at Local '07 yesterday. The shots show a colorful video service that enables users to select and browse by popular categories, with details of nearby businesses also…

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Local 07: Hilary Schneider Keynote

  • March 21, 2007

Yahoo! EVP Hilary Schneider, during her opening keynote to Kelsey Local '07, emphasized that the company is really zeroing in on local to play a major role in Yahoo!'s growth plans. Local search's share of overall search within Yahoo! went…

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Yellow Book to Disclose Audit Data

Just got a press release in my inbox from Yellow Book announcing that it would begin publicly disclosing audited circulation figures for all its directories with distribution greater than 100,000. In the release, Yellow Book makes the claim that it…

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Local ’07: SEO/SEM for the Little Guy

  • March 20, 2007

The "little guys" at the local level are generally obscured in both the "organic search" and "paid" rankings of the search engines. A search for "home improvement" in "San Diego," for instance, yields just two local contractors in 10 slots.…

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Skype on a Roll II

Skype officially launched version 3.1 earlier this week. As we wrote about a few weeks ago, this includes a new feature that lets users find local businesses. This has clear synergies with its core product and represents an opportunity to…

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Pegasus Hyper-Local Deal With Fox Affil Unravels

  • March 14, 2007

Pegasus News, the social network site based in Dallas, made a deal with Fox4 TV for a mutual content swap that would fill Pegasus' news hole, leverage its features (weather, etc.) and increase awareness about it in the community. At…

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AOL Gets Local

AOL launched a beta version of its new local search product today. Though MapQuest has served as the de facto centerpiece of its local search functionality, AOL has trailed behind its search and portal competitors in having a dedicated local…

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It’s True: Microsoft Acquires Tellme

Microsoft announced today that it has agreed to acquire Tellme, a Mountain View, California-based voice search provider. Yesterday, Microsoft and Tellme briefed The Kelsey Group about the pending acquisition. Neither side would disclose the size of the deal, but we…

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NCI’s Shopper Pubs Fully Integrate Web Offering

  • March 7, 2007

With the onslaught of online, fragmentation and new advertiser models, newspapers and other local media could have it tough. But perhaps no one has it tougher than the free shopper publications that are distributed at grocery stores, vending boxes, libraries…

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