Yellow Book to Disclose Audit Data

Just got a press release in my inbox from Yellow Book announcing that it would begin publicly disclosing audited circulation figures for all its directories with distribution greater than 100,000. In the release, Yellow Book makes the claim that it…

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Skype on a Roll II

Skype officially launched version 3.1 earlier this week. As we wrote about a few weeks ago, this includes a new feature that lets users find local businesses. This has clear synergies with its core product and represents an opportunity to…

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Companions Migrate North to Canada

We noted with interest the recent move by Canada's Yellow Pages Group to introduce a companion directory in the Calgary, Alberta, market along with this year's core directory. YPG's decision to introduce a companion book may be related to a…

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AOL Gets Local

AOL launched a beta version of its new local search product today. Though MapQuest has served as the de facto centerpiece of its local search functionality, AOL has trailed behind its search and portal competitors in having a dedicated local…

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It’s True: Microsoft Acquires Tellme

Microsoft announced today that it has agreed to acquire Tellme, a Mountain View, California-based voice search provider. Yesterday, Microsoft and Tellme briefed The Kelsey Group about the pending acquisition. Neither side would disclose the size of the deal, but we…

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More on a Possible Google Phone

While I'm spreading rumors about online giants today, I might as well be fair and include others in the fun. The San Jose Mercury News has more on the rumored Google phone. Just as Microsoft would gain ground in mobile…

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Video: The Next Must-Have in Local

Greg Sterling wrote an interesting column in the YPA's Local Search Guide, and on his own blog, about the growing importance of video in local search. He gives lots of good examples of local video ad programs either launched or…

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