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A Conversation with ZipLocal

Yesterday I had the opportunity to catch up with Elaine Kunda, CEO of newly launched (beta) Canadian local search site ZipLocal. The site currently covers Toronto and Montreal, but has 1.3 million Canadian business listings in 45 cities, which it…

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Google’s Expansion into Radio, Cable Sales Not Easy

Google is pushing hard to jumpstart its radio ad business, leveraging its $1.245 billion acquisition of the DMarc rep business in 2005. The search leader says it is working with 900 stations in 200 markets. But so far, according to…

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Yellowpages.com Joins MoLo Pack

Yellowpages.com today joined the ranks of local search providers that have an SMS-based mobile local search application. Similar to Google SMS and Yahoo! Mobile (and one from Starbucks), any cellphone user can send a business name or category in a…

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Closing the Gap With Maps, Revenues

Map-centric directories from the likes of Google and Microsoft, enhanced with satellite and 3D imagery, are absolutely fascinating. They're also increasingly functional, with all kinds of searchable links. But is it really clear that they are the future of directories?…

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Oodle and iPoste Team Up

Classified aggregator Oodle has offered to integrate its listings into community site iPoste. The press release doesn't mention if listings will flow in the other direction, but they should based on Oodle's aggregation model. Classified aggregation is all about in/out…

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EStara Brings Click-to-Call to Singapore

EStara announced this week that it will power the new click-to-call functionality of Yellow Pages Singapore's online directory, www.yp.sg. YPS is the largest directory publisher in Singapore and its online directory is the most trafficked online business directory there, according…

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EPrize Adds Games for SME Sites

EPrize, a Michigan-based promotions fulfillment company that typically works with the likes of Proctor & Gamble and others, is pushing hard to add its games and sweepstakes promotions to small-business Web sites. The "Caffeine" product can get users to register…

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1-800-FREE411 Launches Category Search

The path to self-sustaining revenues for free directory assistance isn't clear yet. But if there is any real money to be made, it is going to come from category search. Unlike name search, users don't have a clear idea who…

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CTIA Under Way: MoLo News to Come

The CTIA Wireless confab is under way, and we're expecting a host of product launches and announcements that have implications for mobile local search. A prelude to some of these were given last week at TKG's Drilling Down On Local…

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Local ’07: Ralph Kunz, Nokia Multimedia

The big picture guys know the battle of the future isn't just between newspapers or Yellow Pages and Google/Yahoo!. Indeed, as society goes mobile, it is also between the content owners and handset manufacturers. During his Day 2 opening keynote…

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Local ’07: Peter Horan, IAC

Peter Horan, IAC Media and Entertainment's new head from About.com and other companies, says he's a "guy who has to run Web sites for a living and sell stuff," so he takes "a very pragmatic view. Visionaries and consultants aren't…

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Local ’07: Nick Grouf, Spot Runner

Spot Runner, the high-profile video production house and media buyer for small businesses, is winning some big deals with national players that want to provide solutions for partners and affiliates and also target locally. During his Day 1 keynote at…

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Yell for Sale?

It appears Yell Group may be the target of an unnamed private equity group hoping to pursue an LBO of Yell, which is the leading YP publisher in the U.K. and Spain and the largest U.S. independent publisher through its…

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Live From DDL: Video, Video, Video

Video has taken center stage at Drilling Down on Local '07. Actual local video ads are getting a lot of play on the jumbo-tron screens that flank the stage  both between sessions and during some presentations. This has been…

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Local 07: Veronis on Financial Outlook for Local

Nick Veronis, managing director of Veronis Suhler Stevenson, says he doesn't see a "dollar for dollar" transfer between incumbent media in the local arena and their Internet offspring, but publishers are in a position to make money online. "The big…

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