SME Ad Challenges and Opportunities in ’07, Part II

Last week, we linked to a Search Engine Guide Piece by Jennifer Laycock that outlined some of the challenges that small businesses face in devising and executing online ad buying strategies. Today, Laycock takes a closer look in her article “The Elephant and the Gecko, Why Small Business Can Win the PPC Battle,” which points to some of the advantages small businesses have in online marketing.

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