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The San Jose Mercury News’ Dean Takahashi writes about using a MySpace profile as an advertising vehicle. Lots of businesses large and small have caught on to this concept and it will continue to grow. We wrote about the local implications of this here and here. This will be an exciting area to watch in the coming months, as MySpace and other social media sites continue to evolve. Elsewhere in MySpace, here are some growth metrics for the company’s recent localization efforts in Australia.

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