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Yesterday, AdMission Corp. announced that Hearst Newspapers has chosen it to provide its suite self-serve ad placement products in the publisher’s print and online products. This includes AdMission’s Classifieds, Spotlight Ads, Directories and Marketplace solutions.

In our recent newspaper report, we strongly advocate these types of partnerships, which put online experience and expertise in the hands of traditional publishers. This is the second time we’ve seen it happen this week, and we expect more publishers to form partnerships to strengthen their positioning in online news and classifieds.

More can be found in AdMission’s press release and in Part 2 of our newspaper report series, which focuses on classifieds.

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