New Media Driving Old

Interesting articles today in Media Post Online about how online media got the scoop on two stories before mainstream mass media. Yesterday a big news report in all media, including various online news alerts, was how CBS gave its new…

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Yellow Book Pounces on New Usage Data

Yellow Book issued a press release yesterday citing new results from the Yellow Pages Market Reporter that showed it has a usage leadership position in Chicago, Philadelphia, Pittsburgh, and Northern Virginia. The release also noted that Yellow Book has moved…

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Online Ad Shift Projected for Realtors

The majority of U.S. Realtors prefer online real estate to newspapers, according to a new report from Peter Zollman's Classified Intelligence. Fifty-one percent of real estate agents surveyed said they advertise online. Many likewise plan to cut back newspaper spending…

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IPTV on the Move

A pair of reports released this week forecast IPTV subscriber and revenue growth for the next four years. Both Gartner and Research and Markets predict solid growth for IPTV by 2010. The growth of IPTV will have implications for local…

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Google-eBay Deal a Boon for Pay-Per-Call

There has been substantial coverage today on the ad deal formed between eBay and Google. There is a lot to this deal, notably the pay-per-call advertising implications brought by the integration of eBay-owned Skype and Google's extensive online ad network…

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Yahoo!: Now Even More Social

Yahoo! continues to integrate different forms of social media. This time the venue for the integration is Yahoo! Maps. Om Malik's blog reports that Yahoo! Local today will bring in the Flickr photo-sharing service and Upcoming, a social online calendar…

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Advertising Age Gets It

Under the headline "Here's a $14 Billion Print Business That's Loving the Digital Revolution," Ad Age's Abbey Klaassen writes that the Yellow Pages industry "is finding traditional plus digital equals a whole greater than the sum of its parts." What…

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NearbyNow: Part Deux

Last week we previewed local product and inventory search provider NearbyNow. The company has since announced a key partnership that will form the basis of its local search model going forward. Its partner is the Eastridge mall in San Jose,…

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YPA: Print Usage Down, IYP Up

The Yellow Pages Association just released the industry's annual usage numbers. The good news is overall usage continues to grow for the industry and Internet Yellow Pages usage is increasing ... the not so good news is continued decline in…

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YouTube Grows Up

In the online video space, video-sharing site YouTube has launched an advertising model that appears to be its first effort to monetize its explosive popularity (the site received 16 million unique U.S. visitors in July, according to comScore Media Metrix).…

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