Murdoch to TV Stations: Go Local, Develop Web Sites
Rupert Murdoch, in a wide-ranging interview with The Hollywood Reporter's Diane Mermigas, emphasizes that broadcasters need to push harder on local and take their Web sites more seriously. "Broadcasters will be more successful if they commit more to local, [and if] they do a lot more news, and they do it a lot better," he said.
"We’ve been at that for more than a year now at our own stations, and we’re getting some movement in the ratings. The future of local stations is very good provided they remain true to their roots, be very local, have their own local Web sites and do all that properly. And if they are aligned to a leading television network, they are going to be in good shape."