Google CPA Test

David Jackson posted an invitation e-mail from Google regarding its pending CPA test. A CPA-based ad product is part of the wider strategy to push toward landing page optimization, conversion tracking products like the rumored GBuy, offline media ads and…

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C Does Not Stand for Ceiling

In Search Engine Guide this week, Gord Hotchkiss said that "the C Level Ceiling" is the primary problem that search engines are facing in growing search expenditures. "Senior execs don't get search, they don't want to get search and they…

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InsiderPages & San Francisco

InsiderPages announced the completion of its first San Francisco Bay Area consumer reviews drive. The fundraising effort generated more than 4,500 reviews by area clubs and schools. InsiderPages distributed $8,000 to participating schools as a result of the program, or…

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Singapore Rising?

We just came across this item on the Asia Corporate News that Yellow Pages Singapore is getting some positive coverage from at least one financial analyst, a reflection of the company's ongoing turnaround efforts. One of the leaders of the…

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InfoSpace Enhances Its Local Search Site

This morning we had the chance to catch up with InfoSpace about its newest local online search product launch, named Find It. InfoSpace is an interesting company that holds the rare position of having parallel initiatives in both local online…

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PEs Lining Up for PagesJaunes

The French directory publisher PagesJaunes is, to no one's surprise, attracting considerable interest from private equities, which have led the pack of bidders for the 54 percent stake in PagesJaunes being sold off by France Telecom. Initial bids were reportedly…

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More National Sales

A nice ad in today's WSJ Marketing Section from Google suggests the global search engine company wants to ramp up its sales capacity to "blue chip" clients. The ad, leveraging the familiar primary colors and clean design of Google's general…

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Right Media Exchange Launches

Right Media yesterday launched the Right Media Exchange. We were briefed a couple of weeks ago on the new service, which will be an open media exchange where advertisers and ad networks can bid on ad inventory. Publishers can likewise…

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More Radio

In addition to Matt's post below, it is worth noting that a very high proportion — more than 75 percent — of radio advertising revenues are "local" in nature. This fact is sometimes underappreciated because the ad dollars flow from…

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Radio Spot Auctions

Ben Kuo from SoCalTech.com recently interviewed Bid4Spots Founder and CEO Dave Newmark. Bid4Spots is a Los Angeles area company that auctions unsold radio inventory through a weekly reverse auction. Interview Bid4Spots Web site During the auction process radio stations compete…

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eBay Interview

The Financial Times (FT.com) has published an in-depth interview with Meg Whitman that covers many topics from acquisitions to advertising models. It is worth reading in its entirety. Interview transcript: Meg Whitman, eBay

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We Are Committed to the Yellow Pages

In an interview with Reuters yesterday, AT&T Yellow Pages CEO Dennis Payne predicted that revenues from its directory business will start to rise this year. He predicts that the growth will most likely come from delivering advertising on electronic platforms.…

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Vivendi a PagesJaunes Suitor

Just saw this. The French media company Vivendi is studying the possibility of acquiring France's leading directory publisher, PagesJaunes. France Telecom is planning to sell off its 54 percent stake in PagesJaunes, which has been among the leading performers among…

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I’ll Take Staten

U.S. independent directory publisher Ambassador Yellow Pages announced that it has entered the Staten Island, New York, market. The publisher is currently in canvas with the book, which will publish in August, just ahead of rival Yellow Book. Details on…

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Ads for Podcasts

Podbridge and Ingenio announced a partnership to include pay-per-call ads in podcasts. The Podbridge ad serving system is set up to bookend audio content with ads before and after content is played on the device. Historically, this advertising model has…

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Backfence Goes Live in Palo Alto

Back in April, hyper-local community and user-generated content site Backfence announced the acquisition of Bayosphere, Dan Gillmor's San Francisco Bay Area-based user-generated content and blogging Web site. CEO Susan DeFife just e-mailed me to let me know the site has…

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Netscape’s New Face

Netscape has had quite a history in over the past 10+ years. After igniting the Silicon Valley mid-to-late '90s tech boom by pioneering the browser, it has taken on many shapes and sizes. Now its owner, AOL, hopes to turn…

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